Rerout

Rerout is a branded link, QR-code, and campaign analytics platform with developer tooling and mobile apps. It suits marketers, event teams, publishers, and developers who need editable destinations and reusable campaign assets. The free tier is unusually complete for core link work, while Pro is mainly for teams that require native integrations.

Overview

Rerout creates branded short links on verified custom domains and lets you change their destinations after publication. Custom paths, activation settings, and expiry controls make it practical for launches, events, promotions, and partner funnels where timing or the target page may change. That flexibility is especially valuable for printed QR codes, since a campaign can be redirected without replacing the physical asset.

The Free plan includes branded and editable links, custom domains, QR assets, campaigns, analytics, API access, SDKs, templates, schedules, health checks, and bulk tools. In practice, most small campaigns can stay on Free. The principal reason to upgrade is native integration support rather than a broader core link allowance.

Key features

Link controls and QR assets

Rerout supports custom link paths, activation windows, expiry settings, and post-launch destination edits. These controls help when an offer, release page, or event destination changes during a campaign. QR codes can be branded and exported as SVG, PNG, or PDF. Reusable styling and regeneration controls reduce repeated design work and accommodate both digital placements and print production.

Analytics

Reporting includes total clicks, top links, country mix, referrers, and device information. That is enough to compare campaign performance and understand where traffic originates, although the stated metrics are focused on link activity rather than a wider marketing attribution suite.

API and integrations

The RESTful JSON API, project-scoped API keys, signed webhooks, and maintained SDKs for ten languages give developers several ways to automate link operations and connect internal systems. Bulk link creation is useful for catalogs, partner programs, or large campaign sets. Pro adds native Slack notifications, Zapier and Make automation, Stripe Checkout attribution, and HubSpot conversion activity for every project in a workspace.

Rerout says integration jobs use only the scopes they need and that automation credentials are project-scoped. For Stripe attribution, it stores payment amount, currency, payment identity, and click attribution, but not customer or card data. Teams should still review that handling against their own compliance requirements. Users can revoke API keys, remove integrations, delete webhooks and domains, or delete the account from the product.

Pricing

Rerout Free — $0.00 USD forever. This plan includes branded and editable short links, verified custom domains, QR assets, campaigns and analytics, the developer API and maintained SDKs, templates, schedules, health checks, and bulk tools. It is the right starting point for individuals and teams whose main needs are link management, QR production, and reporting. It does not include the native integrations reserved for Pro.

Rerout Pro — $9.00 per workspace per month. Pro includes everything in Free plus native integrations for every project in the workspace: Slack, Zapier, Make, Stripe, and HubSpot. The per-workspace billing model can suit an integration-heavy team, but buyers should account for workspace-level cost rather than a per-seat price.

Rerout Pro annual — $90 a year, billed annually ($7.50 per month). This is the lower effective monthly rate for teams willing to commit for a year. A 7-day trial is offered, and the annual term should be chosen only when the integration need is expected to persist.

Platforms

Rerout is available on web, iOS, Android, and through its API. The mobile apps can create and edit links, generate QR codes, and show campaign analytics, while the API and SDKs support system-to-system workflows.

Who it's for

Rerout is a strong fit for music releases, events, marketing campaigns, newsletters, offline QR campaigns, and partner funnels. Developers benefit from scoped keys, webhooks, and multilingual SDKs; marketers benefit from editable branded links and campaign reporting. It is less compelling when a team needs native integrations but cannot justify workspace billing, or when a simple shortener is all that is required.

Pros and cons

• Pro: The Free plan combines custom domains, editable branded links, QR exports, analytics, API access, and bulk tools.
• Pro: Destination, activation, and expiry controls keep distributed links useful when campaigns change.
• Pro: SVG, PNG, and PDF QR output with reusable styling supports both print and digital work.
• Con: Slack, Zapier, Make, Stripe, and HubSpot connections require Pro.
• Con: Pro is billed per workspace, so the cost structure may be less suitable for teams evaluating usage by individual seat.
• Con: Stripe attribution involves storing payment and identity fields, which may require an internal privacy review.

Alternatives

For a broad directory of comparable services, see the URL shorteners list.

Bitly is a better fit when a familiar cross-platform shortener and browser extension are priorities, though its Free plan caps usage at five links and two QR codes per month. Choose Rebrandly when you want a free tier with 10 links, 10 QR codes, and one custom domain, plus extension and desktop coverage. Cuttly suits users who prefer a free allowance of 30 short links monthly and 30 days of analytics history. Tiny.cc is worth considering for a low-cost Starter plan with one custom domain, two users, and 500 links. AWSYS.CO is an option for users prioritizing daily link and monthly tracked-click quotas at a lower Starter price. Replug fits campaigns needing bio links, smart QR limits, and multiple custom domains in its Free workspace. Choose Shlink when an open-source, self-hosted MIT-licensed shortener is the priority. Go2 is an alternative for teams seeking tracked-link and attributed-click quotas with a $7.00 monthly Pro tier.

Verdict

Choose Rerout if you want branded, editable links, QR production, analytics, and developer access without paying for core capabilities. Its main advantage is the breadth of Free; look elsewhere if your priority is a different quota model, self-hosting, or integrations without a per-workspace Pro charge.