Bitly
8.9#1 in url shortenersFrom $10 a monthFree planAndroidiOSWebAPI
VisitBitly vs Rerout
What both publish
| Fact | Bitly | Rerout |
|---|---|---|
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Analytics include click totals, top links, country mix, referrers, and device information. |
| API access | Yes | Yes |
| Bulk link creation | Yes | Yes |
| Custom domains | Yes | Yes |
| Free plan | Yes | Yes |
| Geo targeting | Yes | Yes |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | Pro integrations include Slack notifications, Zapier and Make automation, Stripe Checkout attribution, and HubSpot conversion activity. |
| Link controls | Users can change link destinations, schedule expiration, and route visitors by country, region, device, or platform. | Links can have custom paths, expiry and activation settings, and destinations that can be changed after launch. |
| Mobile apps | Bitly offers iOS and Android apps for creating, sharing, and monitoring short links. | Rerout offers iOS and Android apps for creating and editing links, generating QR codes, and viewing campaign analytics. |
| Paid from | 10 | 7.5 |
| Support | Enterprise plans include customized onboarding, priority support, and a dedicated customer success manager. | Rerout directs users to [email protected] for integration installation, privacy, and disconnect help. |
Bitly plans
- FreeFree
- Core$10 a month
- Growth—
- Premium$300 a month
- EnterprisePriced on request
Rerout plans
- Rerout FreeFree
- Rerout Pro$9 a month
- Rerout Pro (monthly)$9 a month
- Rerout Pro (annual)$90 a year
Pick Bitly if…
Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.
Pick Rerout if…
Rerout may suit people managing links for music releases, events, campaigns, newsletters, offline QR codes, or partner funnels. It also has tools for developers and teams that need API access or workspace integrations.