Reactev

What Reactev is

Reactev is a dynamic pricing SaaS platform for retailers selling through physical stores, eCommerce, or both. It combines those channels and lets retailers create pricing rules using margins, conversions, positioning, competition, and stock. Data inputs can include sales, visits, climate, and seasonality. Reactev uses deep learning to calculate product prices and provides explanations for its estimates, with continuous optimization. Price review and approval workflows provide separate supervision levels. Promotion tools estimate discounts, assess campaign impact, and forecast stock needs before launch. A simulation environment compares the estimated economic effect of pricing rules with a current strategy. Analytics cover sales, profits, price changes, and indexes, while demand forecasting is intended to help anticipate shortages and avoid oversized inventory. Internal systems connect through an API. Reactev says experts accompany customers from demonstration through pricing-strategy definition, including training and advice. Pricing is available on request, with no free plan listed. The company is headquartered in Murcia, Spain.