Practis

What Practis is

Practis is a web-based AI sales training platform where representatives practice customer conversations and receive performance feedback. AI buyer personas respond dynamically to voice or text approaches, allowing reps to rehearse realistic interactions. Practice sets, challenges, and scenario checkpoints support sales-readiness assessment. Practis builds scenarios as a managed service, tailoring them to each account’s trade, vocabulary, products, pricing, and objections. Analytics cover readiness, practice activity, and coaching needs across representatives and teams. The platform includes sales playbooks, readiness assessments, coaching and feedback, content guidance, and engagement analytics. It integrates with Salesforce, HubSpot, learning management systems, and SSO providers, and offers an API for custom integrations. Practis states that it is SOC 2 Type II certified, uses TLS 1.2 or higher in transit and AES-256 at rest, and stores customer data in SOC 2 compliant data centers in the United States. Pricing is on request, with a custom plan billed per active user per month.