Postie

What Postie is

Postie is a web platform for consumer brands and marketers running direct-mail campaigns to acquire customers, retarget site visitors, or reconnect with CRM audiences. It builds lookalike audiences from customer and custom segments using demographic, transactional, and behavioral attributes. A pixel or tag-manager connection can use browsing activity, including product views and abandoned carts, for retargeting and attribution. Campaign tools cover audience selection, A/B tests, deployment, and automated postcard printing through its print cloud. Customizable dashboards report campaign results in real time, including cost per acquisition, conversion rate, and return on ad spend. Teams can review reporting in Postie or export results to a BI or analytics environment with field-level sharing controls. Named direct app integrations include Shopify, Klaviyo, HubSpot, Iterable, and Salesforce; S3 or SFTP file delivery and pixel or tag-manager connections are also supported. The platform supports variable postcard personalization, address verification, domestic delivery, and API access. Pricing is specified in an order, with fees generally billed annually in advance; rates depend on the order.