Podscribe
Podscribe measures ad exposure, verifies placements, and attributes conversions across podcasts, streaming audio, YouTube simulcasts, connected TV, and broad…
What Podscribe is
Podscribe measures ad exposure, verifies placements, and attributes conversions across podcasts, streaming audio, YouTube simulcasts, connected TV, and broadcast radio. Its Pulse product handles attribution, incrementality, and unified reporting; Verifi provides airchecks, delivery reporting, and issue alerts; and Scout supports show discovery, competitive intelligence, and planning. Household-level pixel attribution connects exposures with conversion events using pixels, IP-based matching, and first-party purchase data. AI airchecks analyze speech and placement and flag more than 18 delivery and compliance issues. Always-on incrementality testing is intended to measure conversions caused by campaigns that likely would not otherwise have occurred. Research tools cover more than 25,000 shows, with audience and advertising details. Conversion events can be sent through several listed methods, and the Help Center documents API data pulls and AWS S3 reporting. Podscribe states SOC 2 Type II security and IAB Tech Lab v2.2 measurement certification.
Good
- Measures campaigns across audio, video, CTV, and radio
- AI airchecks flag more than 18 issue types
- Incrementality testing is always on
- Research tools cover more than 25,000 shows
- Offers API access and AWS S3 reporting
Watch out
- No free plan is listed
- Dedicated Slack channel is an optional add-on
- GDPR compliance depends on an agreement with the advertiser
Who it suits
Podscribe is intended for brands, agencies, and publishers measuring, verifying, or optimizing audio, streaming, and video campaigns. It may suit teams needing attribution, airchecks, or show research in one platform.
Verdict
Podscribe combines measurement, verification, attribution, and show research across several campaign channels. Its multiple pricing structures and paid starting point are worth reviewing against the products and channels a team needs.
Plans and prices
From Podscribe's own pricing page, checked 1 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Optional Add-ons | $1,500 a month | Research & Planning · Dedicated Slack Channel · Google Sheet Sync · per addon |
| Radio Verification | $5,000 a month | Aircheck verification and monitoring; contributes to attribution quarterly minimum · monthly |
| Podcast & YouTube Simulcast | — | First 2,000,000 at $1.50 CPM · next 3,000,000 at $1.35 CPM · next 5,000,000 at $1.20 CPM · next 15,000,000 at $1.05 CPM · 25M+ custom plan · progressive CPM plus $250/month platform fee |
| Radio | — | 6.00% up to $150,000 spend · 5.50% up to $300,000 · 4.75% up to $500,000 · 3.50% up to $1,000,000 · 2.50% above $1,000,000 · $250/month platform fee · percentage of monthly radio spend |
| SmartServe | — | Capability prices range from $0.25 to $2.00 CPM; AI Optimize $̶3̶.̶0̶0̶ $1.50 CPM through end of 2026 · added CPM based on enabled capabilities plus $250/month platform fee |
| Streaming, Display, Video, OTT/CTV | — | First 5,000,000 at $0.50 CPM · next 5,000,000 at $0.45 CPM · next 15,000,000 at $0.40 CPM · 25M+ custom plan · progressive CPM plus $250/month platform fee |
The facts
Each one read from Podscribe's own pages, with the date it was checked.
What it does
- Airchecks
- AI-driven airchecks automatically analyze speech and placement and flag more than 18 delivery and compliance issues.checked 1 Oct 2026
- API
- The Help Center documents pulling data through the Podscribe API and sending reports through AWS S3.checked 1 Oct 2026
- Attribution
- Its household-level pixel attribution connects ad exposures to conversion events using pixels, IP-based matching, and first-party purchase data.checked 1 Oct 2026
- Audience
- Podscribe Solutions are intended for brands, agencies, and publishers measuring, verifying, and optimizing audio, streaming, and video campaigns.checked 1 Oct 2026
- Incrementality
- Always-on incrementality testing measures conversions campaigns caused that likely would not have happened without the campaign.checked 1 Oct 2026
- Integrations
- Conversion events can be sent through a Shopify app, JavaScript pixel, Google Tag Manager, mobile measurement partners, or server-to-server methods.checked 1 Oct 2026
- Privacy
- Podscribe says its data processing is GDPR-compliant when a GDPR-compliant data privacy agreement is in place with the advertiser, and stores data in AWS cloud datacenters in the United States.checked 1 Oct 2026
- Products
- Podscribe offers Pulse for attribution, incrementality, and unified reporting; Verifi for airchecks, delivery reporting, and issue alerts; and Scout for show discovery, competitive intelligence, and planning tools.checked 1 Oct 2026
- Research coverage
- Podscribe’s research tools provide details on more than 25,000 shows, including demographics, ad loads, renewal rates, and advertiser spend trends.checked 1 Oct 2026
- Security
- Podscribe states that it has SOC 2 Type II security and IAB Tech Lab v2.2 measurement certification.checked 1 Oct 2026
- SmartServe
- SmartServe provides programmatic-style targeting and control for direct podcast buys through a VAST tag.checked 1 Oct 2026
- Support
- The platform advertises dedicated customer and technical support from launch to scale, with a dedicated Slack channel available as an optional add-on.checked 1 Oct 2026
- What it does
- Podscribe verifies ad placements, measures exposure, and attributes conversions across podcasts, streaming audio, YouTube simulcasts, CTV, and broadcast radio.checked 1 Oct 2026
The company
- Founded
- 2016checked 28 Sep 2026
