Gumball
Gumball is a web platform that connects advertisers with creators selling host-read podcast and YouTube ads.
What Gumball is
Gumball is a web platform that connects advertisers with creators selling host-read podcast and YouTube ads. Advertisers can filter creators by genre, audience profile, and air date, with pricing and inventory displayed, then manage campaign details, scripts, coupon codes, and airchecks. Campaigns can be set up online or with help from a dedicated sales team, and checkout is by credit card. Creators can manage schedules, blackout dates, ad placements, CPMs, campaign materials, and payment details. Gumshoe tracks podcast impressions and YouTube verified views, while creators can review airchecks. Gumball’s YouTube integration requests read-only access to channel analytics and basic channel information. Creator direct deposits use Stripe, with one payee per setup. Gumball says it supports several hosting services for embedded ads, with Transistor supported for embedded ads only. The company launched the platform in 2020 and is associated with New York and Los Angeles. It has a paid pricing model and supports host-read, dynamic, embedded, and live-read formats, advanced targeting, and engagement-level measurement.
Good
- Advertisers can filter by genre, audience, and air date
- Campaign scripts and airchecks are managed in one place
- Creators can manage schedules and blackout dates
- Tracks podcast impressions and verified YouTube views
- Supports several ad formats
Watch out
- Paid pricing model
- Podcast applicants need 20,000 downloads per episode
- Stripe setup accommodates one payee
- Embedded-ad hosting support varies by provider
Who it suits
Gumball is aimed at advertisers buying podcast and YouTube placements and creators selling those ads. Podcast applicants must meet the stated minimum of 20,000 downloads per episode within the first 30 days.
Verdict
Gumball brings ad discovery, campaign management, delivery tracking, and creator payment tools together for podcast and YouTube advertising. Its creator eligibility threshold and hosting support details are worth checking before choosing it.
The facts
Each one read from Gumball's own pages, with the date it was checked.
What it does
- Ad delivery tracking
- Gumshoe tracks ad impressions and campaign delivery, and creators can review airchecks.checked 7 Oct 2001
- Advertiser checkout
- Advertisers can set up campaigns online and check out with a credit card.checked 7 Oct 2001
- Advertiser discovery
- Advertisers can filter creators by genre, audience profile, and air date, with pricing and inventory shown transparently.checked 7 Oct 2001
- Advertiser support
- Advertisers can work with a dedicated sales team, and Gumball says its Success Team helps ensure campaign delivery.checked 7 Oct 2001
- Campaign management
- Advertisers can manage campaign details, scripts, coupon codes, and airchecks in Gumball.checked 7 Oct 2001
- Campaign setup
- Advertisers can set up campaigns online or get help from a dedicated sales team, and check out with a credit card.checked 7 Oct 2001
- Creator campaign tools
- Creators can manage their broadcast schedule, blackout dates, ad placements, CPMs, scripts, coupon codes, and airchecks in one place.checked 7 Oct 2001
- Creator eligibility
- Gumball’s join form requires at least 20,000 downloads per episode within the first 30 days for podcast applicants.checked 7 Oct 2001
- Creator tools
- Creators can manage schedules, blackout dates, ad placements, CPMs, campaign materials, and payment details.checked 7 Oct 2001
- Delivery tracking
- Gumshoe tracks podcast audio impressions using prefix and pixel URLs and measures YouTube verified views through a YouTube API integration.checked 7 Oct 2001
- Hosting requirements
- Gumball says it currently supports Art19, Megaphone, Omny Studio, Simplecast Enterprise, SoundStack, Spreaker except Prime Network, and Transistor for embedded ads only.checked 7 Oct 2001
- Listener privacy
- Gumshoe says it does not use cookies to follow listeners, hashes creator impression IP addresses, and deletes them after a year.checked 7 Oct 2001
- Payments
- Creators can track payments and set up direct deposit through Stripe; the help page says Stripe can accommodate one payee per setup.checked 7 Oct 2001
- Payment setup
- Creator direct deposits are set up through a Stripe-powered vendor form, and Gumball currently accommodates one payee per setup.checked 7 Oct 2001
- Privacy
- Gumball’s privacy policy says its services collect personal and usage information and describes sharing data with service providers and analytics providers.checked 7 Oct 2001
- Privacy and security
- Headgum's privacy policy says it takes reasonable and appropriate security measures and that personal information may be transferred to or stored in the United States.checked 7 Oct 2001
- Support
- Gumball directs users to its Help Center and lists [email protected] for support questions.checked 7 Oct 2001
- What it does
- Gumball connects advertisers with creators to buy and sell host-read podcast and YouTube ads.checked 7 Oct 2001
- YouTube data access
- Gumball says its YouTube API integration requests read-only access to channel analytics and basic channel information.checked 7 Oct 2001
- YouTube integration
- Gumball’s YouTube integration keeps channel and video data up to date for creators.checked 7 Oct 2001
The company
- Company
- The site identifies Headgum, Inc. as the company; a Gumball announcement says the platform launched in 2020.checked 7 Oct 2001
- Founded
- 2020checked 28 Sep 2001
- Headquarters
- New York and Los Angeleschecked 28 Sep 2001
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