Pho.to
Pho.to is a suite of photo-editing apps and web tools for users who want to edit without picture-processing skills.
What Pho.to is
Pho.to is a suite of photo-editing apps and web tools for users who want to edit without picture-processing skills. Its products include Photo Lab, Fabe, ToonMe, #NewProfilePic, Emolfi, Visage Lab, and Ask AI, with a free plan across Android, iOS, web, and API. Photo Lab offers more than 1,000 effects, filters, face montages, and templates, along with AI tools for hair styling, image enhancement, art style transfer, cartoon portraits, face replacement, and video face swapping.
ArtLook applies the style of one image to another or creates images from text prompts. DreamLook generates realistic or stylized images while retaining facial features and coloring from the source photo. Fabe includes portrait enhancement, hairstyle and makeup try-ons, body editing, filters, and portrait templates; ToonMe makes cartoon, vector, and other stylized transformations. Users can share effect-combination links, and Photoshop users can contribute templates with Template Creator. Pho.to also offers businesses more than 100 image-processing solutions through an API, including style transfer, face tracking, and retouching. Editing takes place on Pho.to's servers over an encrypted connection.
Good
- Free plan across Android, iOS, web, and API.
- Photo Lab offers more than 1,000 effects and templates.
- ArtLook can create images from text prompts.
- Fabe includes hairstyle and makeup try-ons.
- Business API lists more than 100 processing solutions.
Watch out
- Photo and video editing requires an internet connection.
- Media is processed on Pho.to's servers.
- Unshared media from non-registered users is removed within two weeks.
Who it suits
Pho.to suits casual users looking for photo effects, portraits, or beauty edits across mobile and web. Its API offering is also aimed at websites and advertising agencies seeking image-processing tools.
Verdict
Pho.to brings several photo-editing products together, from template-based effects to AI portraits and beauty tools. Users should note that editing is server-side and requires an internet connection.
The facts
Each one read from Pho.to's own pages, with the date it was checked.
What it does
- AI art
- Photo Lab's ArtLook uses generative AI and style transfer to apply the visual style of one image to another or create images from text prompts.checked 9 Oct 2026
- AI portraits
- Photo Lab's DreamLook generates realistic or stylized images while retaining facial features, hairstyle, skin color, and hair color from the source photo.checked 9 Oct 2026
- AI retouching
- Yeschecked 21 Sep 2026
- API capabilities
- The company lists neural art style transfer, silhouette detection, facial landmark detection, 3D face tracking, automatic face retouch, and more than 1,000 photo effects and filters among its API solutions.checked 9 Oct 2026
- Business API
- Pho.to says it provides over 100 in-house photo processing solutions via API for websites and advertising agencies.checked 9 Oct 2026
- Custom templates
- Photo Lab says Photoshop users can create and contribute their own templates using Template Creator.checked 9 Oct 2026
- Developer offering
- Pho.to says it offers websites and advertising agencies more than 100 in-house image-processing solutions through an API.checked 9 Oct 2026
- Fabe
- Fabe is an AI beauty editor with portrait enhancement, hairstyle and makeup try-ons, body editing, filters, and portrait templates.checked 9 Oct 2026
- Face and video effects
- Photo Lab describes InstaLook as an AI face-replacement feature for images and InstaMotion as a face-swapping feature for videos.checked 9 Oct 2026
- Facial data
- The privacy policy says server-side facial key points are temporarily cached in RAM and removed shortly after the last effect is applied.checked 9 Oct 2026
- Image processing
- Pho.to's privacy policy says photo and video editing requires an internet connection and is performed on its servers, with media transmitted over an encrypted connection using SSL.checked 9 Oct 2026
- Photo Lab editing
- Photo Lab includes AI hair styling, image enhancement, art style transfer, cartoon portraits, face replacement, and video face swapping.checked 9 Oct 2026
- Photo Lab effects
- Photo Lab advertises more than 1,000 effects, filters, face montages, and other templates.checked 9 Oct 2026
- Product scope
- Pho.to describes a suite of mobile photo editing apps and web tools built to make photo editing accessible to users without picture-processing skills.checked 9 Oct 2026
- Product suite
- Pho.to offers photo editing products including Photo Lab, Fabe, ToonMe, #NewProfilePic, Emolfi, Visage Lab, and Ask AI.checked 9 Oct 2026
- Retention
- The privacy policy says photos and results for non-registered users who do not share them are automatically removed from servers within two weeks after the last interaction.checked 9 Oct 2026
- Sharing
- Photo Lab lets users share a link to an effect combination so others can apply the same sequence to their photos.checked 9 Oct 2026
- Support
- Pho.to lists [email protected] as its contact for notices and account or data removal requests.checked 9 Oct 2026
The company
- Company
- Pho.to identifies LINEROCK INVESTMENTS LTD. as the provider of its services.checked 9 Oct 2026
- Maker
- The About page describes the maker as a team of photo-editing developers with over 15 years of experience and says its apps have over 500 million downloads.checked 9 Oct 2026
Money
- Free plan
- Yeschecked 21 Sep 2026
Where it runs
- Photo Lab platforms
- Pho.to links to Photo Lab downloads on the Apple App Store and Google Play and provides a web version at photolab.me.checked 9 Oct 2026
- Platform
- multi-platformchecked 21 Sep 2026
- Platforms
- The maker links to web versions and App Store and Google Play downloads for products in its suite.checked 9 Oct 2026
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