Phlox
Phlox is downloadable WordPress theme software, offered as a free theme and a paid Pro version.
What Phlox is
Phlox is downloadable WordPress theme software, offered as a free theme and a paid Pro version. It is presented for business, shop, agency, portfolio, news and magazine, food and restaurant, travel, and photography websites. The theme supports Elementor, WPBakery, and SiteOrigin page builders, as well as WooCommerce and child themes. It is compatible with WPML and supports right-to-left languages including Arabic and Hebrew. Phlox Pro adds one-click template installation and more than 80 ready-to-use page templates. Its listed store features include product quick look, Easy Digital Downloads, multi-vendor, and Amazon Affiliate support. Pro includes nine bundled premium plugins, though some premium features in those plugins require a separate license. Phlox describes its layouts as responsive and mobile-first and lists adaptive images and on-demand image loading as performance features. Direct plans include lifetime product updates and six months of product support; support can be renewed for six months for USD 19. One Site costs $39, paid once for one production-site activation, while Three Sites costs $49, paid once for up to three activations.
Good
- Works with Elementor, WPBakery, and SiteOrigin.
- Supports WooCommerce and child themes.
- Compatible with WPML and RTL languages.
- Pro includes more than 80 page templates.
- Direct plans include lifetime product updates.
Watch out
- Some bundled plugin premium features require separate licenses.
- Direct plans include six months of product support.
- Minimum requirements include WordPress 4.6 and PHP 5.6.
Who it suits
Phlox may suit WordPress site owners looking for a multipurpose theme for a business, shop, portfolio, publication, or other listed site type. Its Pro version is relevant to users who want its additional templates and store features.
Verdict
Phlox offers a free theme and paid plans with additional templates and store features. Check plugin licensing and the listed technical requirements before choosing a plan.
Plans and prices
From Phlox's own pricing page, checked 5 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| One Site | $39, paid once | 1 production-site activation · lifetime product updates · 6 months of product support · one-time payment |
| Three Sites | $49, paid once | Up to 3 production-site activations · lifetime product updates · 6 months of product support · one-time payment |
The facts
Each one read from Phlox's own pages, with the date it was checked.
What it does
- Bundled plugins
- Phlox Pro includes nine bundled premium plugins; some plugin premium features require a separate license.checked 5 Oct 2026
- Data hosting
- The privacy policy says the primary Phlox server is hosted in Germany and identifies Cloudflare as providing edge delivery, availability, and security services.checked 5 Oct 2026
- Intended users
- The maker presents Phlox as a multipurpose theme for business, shop, agency, portfolio, news and magazine, food and restaurant, travel, and photography websites.checked 5 Oct 2026
- Multilingual
- Phlox is compatible with WPML and supports right-to-left languages including Arabic and Hebrew.checked 5 Oct 2026
- Page building
- The theme supports Elementor, WPBakery, and SiteOrigin page builders.checked 5 Oct 2026
- Performance features
- Phlox describes adaptive images and on-demand image loading as features intended to reduce page download time and improve loading.checked 5 Oct 2026
- Privacy and security
- The privacy policy says Phlox uses access controls, transport encryption, service monitoring, and role-limited staff access to protect personal data.checked 5 Oct 2026
- Responsive design
- The theme describes itself as responsive and mobile-first, with layouts designed for different screen sizes.checked 5 Oct 2026
- Store features
- The Pro feature page lists product quick look, Easy Digital Downloads support, multi-vendor support, and Amazon Affiliate support.checked 5 Oct 2026
- Support
- The direct plans include six months of product support, and support can be renewed for six months for USD 19.checked 5 Oct 2026
- Technical requirements
- Phlox documentation lists WordPress 4.6, PHP 5.6, and MySQL 5.6 or higher as minimum requirements.checked 5 Oct 2026
- Templates
- Phlox Pro includes one-click template installation and more than 80 ready-to-use page templates.checked 5 Oct 2026
- What it is
- Phlox is downloadable WordPress theme software, with a free theme and a paid Pro version.checked 5 Oct 2026
The company
- Headquarters
- Muscat, Omanchecked 28 Sep 2026
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