Overly
Overly is a no-code platform for creating augmented reality content, with app-based campaigns and WebAR experiences.
What Overly is
Overly is a no-code platform for creating augmented reality content, with app-based campaigns and WebAR experiences. App-based campaigns use image recognition to add interactive content to static images, including videos, 3D animations, photo galleries, 360-degree visuals, and GIFs. WebAR publishes 3D experiences for viewers to open in a phone browser without downloading an app. Its WebAR page describes campaign analytics, white-label campaigns, and iframe integration, while its feature comparison lists image recognition, video, images, galleries, 360 media, and CTA buttons as unavailable in WebAR. The Pro plan includes web-based experiences, 3D objects, 3D model optimization, analytics, and no recognition limit. It costs $14 a month per experience with annual billing or $23 a month per experience with monthly billing. App-based AR has a free 14-day trial with no credit card required. Overly is available on Android, iOS, and web, and is based in Riga, Latvia. Its platform is intended for users aged 13 or older.
Good
- App-based campaigns support several interactive media types.
- WebAR experiences open in a phone browser.
- Pro includes analytics and 3D model optimization.
- Available on Android, iOS, and web.
Watch out
- WebAR lacks image recognition and several media types.
- Pro is billed per experience.
- WebAR CTA buttons are unavailable.
Who it suits
Overly suits creators building app-based AR campaigns or browser-opened 3D experiences. It may fit users who want to publish without requiring viewers to download an app, while accepting WebAR's listed feature limits.
Verdict
Overly offers two ways to deliver AR content, with different capabilities for app-based campaigns and WebAR. Review the WebAR exclusions and per-experience billing when deciding whether it fits your project.
Plans and prices
From Overly's own pricing page, checked 9 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Pro (annual billing) | $14 a month | No recognition limit · Web-based experiences · 3D objects · 3D model optimization · Analytics · a month per experience |
| Pro (monthly billing) | $23 a month | No recognition limit · Web-based experiences · 3D objects · 3D model optimization · Analytics · a month per experience |
| Enterprise / Individual | Priced on request | Individual AR solutions · Content creation services · Multi-user access · Campaigns · Contact for an individual offer |
The facts
Each one read from Overly's own pages, with the date it was checked.
What it does
- Analytics
- The WebAR page says built-in campaign analytics track performance.checked 9 Oct 2026
- Audience
- Overly says its platform is intended for users aged 13 or older.checked 9 Oct 2026
- Cancellation
- Subscriptions can be cancelled at any time and remain functional through the end of the billing cycle.checked 9 Oct 2026
- Content
- App-based AR supports videos, 3D animations, photo galleries, 360-degree visuals, and GIFs.checked 9 Oct 2026
- Data location
- Overly says its third-party data centres are currently based in Europe.checked 9 Oct 2026
- Privacy data
- The privacy policy says collected information can include scanned images, location, user IDs, and device identifiers.checked 9 Oct 2026
- Product
- Overly is a self-service, no-code SaaS platform for creating augmented reality content.checked 9 Oct 2026
- Security
- Overly says it uses encryption when storing and transmitting data, while noting it cannot guarantee absolute security.checked 9 Oct 2026
- Support
- The pricing page directs users with further questions to its contact page.checked 9 Oct 2026
- WebAR
- WebAR lets creators publish 3D augmented reality experiences that viewers open in a phone browser without downloading an app.checked 9 Oct 2026
- WebAR limits
- The feature comparison lists image recognition, video, images, galleries, 360 media, and CTA buttons as unavailable in WebAR.checked 9 Oct 2026
- White label
- The WebAR page describes white-label campaigns and iframe integration.checked 9 Oct 2026
Where it runs
- App-based AR
- App-based campaigns use image recognition to add interactive content to static images.checked 9 Oct 2026
Money
- Free plan
- The pricing FAQ says the free plan includes a limited number of recognitions for testing and requires no credit card.checked 9 Oct 2026
- Trial
- The app-based AR page offers a free 14-day trial with no credit card required.checked 9 Oct 2026
The company
- Headquarters
- Riga, Latviachecked 28 Sep 2026
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