mParticle
mParticle is a customer data platform for collecting, organizing, and routing customer information.
What mParticle is
mParticle is a customer data platform for collecting, organizing, and routing customer information. It handles event data describing what users do and user data describing who they are, then forwards that information to analytics, testing, marketing automation, and data warehousing tools. ID Sync matches identities across activities to create a unified user profile, while real-time profiles, identity resolution, and audience activation are listed capabilities. The Data Catalog helps teams locate duplicated or inconsistently named data points and attach tags, descriptions, and other annotations. Integrations span marketing, analytics, advertising, privacy, security, and data warehousing categories. Client SDKs are listed for Android, iOS, web, Alexa, AMP, Cordova, Fire TV, Flutter, React Native, Roku, Unity, and Xbox. APIs cover events, profiles, identity sync, data planning, data subject requests, and platform configuration. Pricing is on request, with contract-specific usage billing across events, audiences, and other items using prepaid mParticle Credits.
Good
- Unifies identities into a single user profile
- Catalog identifies duplicate or inconsistently named data
- Integrations cover marketing, analytics, privacy, and security
- SDKs span mobile, web, streaming, and game platforms
- Supports real-time profiles and audience activation
Watch out
- Pricing is available only on request
- Usage billing uses contract-specific unit prices
- Credit commitments affect the discount tier
- Requires configuring SDKs, APIs, or integrations
Who it suits
mParticle suits teams that need to unify customer event and profile data across digital products, then send it to marketing, analytics, testing, or warehouse systems. Its SDK and API listings fit developers working across multiple platforms.
Verdict
mParticle combines customer data collection, identity resolution, cataloging, and downstream activation in one platform. Buyers should request pricing details and review the usage contract before choosing it.
Plans and prices
From mParticle's own pricing page, checked 4 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Value-based pricing | Priced on request | Usage is metered across events, audiences, and other billing items · Credit commitment and unit prices are contract-specific · Contract specifies unit prices; usage draws down prepaid mParticle Credits at the end of each billing period. |
The facts
Each one read from mParticle's own pages, with the date it was checked.
What it does
- APIs
- The developer documentation lists APIs for events, profiles, identity sync, data planning, data subject requests, and platform configuration, among others.checked 4 Oct 2026
- Data quality
- The Data Catalog helps teams find duplicated or inconsistently named data points and add tags, descriptions, and other annotations.checked 4 Oct 2026
- Data types
- The platform collects event data about what users do and user data about who they are.checked 4 Oct 2026
- Identity
- ID Sync matches and resolves identities to build a single user profile across user activities.checked 4 Oct 2026
- Integrations
- mParticle connects customer data to marketing, analytics, and data warehousing solutions, with integration categories including advertising, analytics, privacy, security, and marketing.checked 4 Oct 2026
- Pricing limits
- The contract specifies a unit price for each billing item, and the credit commitment affects the available discount tier.checked 4 Oct 2026
- Privacy controls
- The developer documentation lists a Data Subject Request API for GDPR and CCPA requests, and the support security page describes data deletion, rectification, and suppression APIs.checked 4 Oct 2026
- Product
- mParticle is a customer data platform for collecting and organizing customer data, then forwarding it to analytics, testing, marketing automation, and data warehousing tools.checked 4 Oct 2026
- SDKs
- Client SDKs are listed for Android, iOS, web, Alexa, AMP, Cordova, Fire TV, Flutter, React Native, Roku, Unity, and Xbox.checked 4 Oct 2026
- Security certifications
- mParticle’s compliance portal lists SOC 2 Type 2, ISO-27001, GDPR, and CCPA.checked 4 Oct 2026
- Support
- Customers can submit support tickets with organization, account, workspace, and issue severity details through mParticle’s support form.checked 4 Oct 2026
- Usage pricing
- Value-based pricing meters usage across billing items such as events and audiences and draws down prepaid mParticle Credits each billing period.checked 4 Oct 2026
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