Moz Pro
Moz Pro is a web-based SEO analytics suite, with a Chrome extension for researching on-page elements and search results.
What Moz Pro is
Moz Pro is a web-based SEO analytics suite, with a Chrome extension for researching on-page elements and search results. Its keyword tools, SERP analysis, and Rank Tracker help users find search opportunities and follow rankings. Campaigns, Domain Overview, and Site Crawl provide ways to monitor progress and identify technical site issues. AI Visibility tools track prompts and visibility across GPT, Gemini, Google AI Mode, and Perplexity. Campaign setup can connect a Google Analytics account. Plans include online support, same-day help from a person, and Help Hub access. A free Moz Community account offers limited use of MozBar, Keyword Explorer, and Link Explorer for backlink research. Moz also offers a free Pro trial, but signup requires a credit card. The listed plan prices include Starter at $49 a month, Standard at $99 a month, Medium at $179 a month, and Large at $299 a month, all billed monthly. Overages are not included; additional campaigns, crawl pages, keywords, and lists can be purchased for monthly fees.
Good
- Keyword research and rank tracking tools
- Site audits help identify technical issues
- AI visibility tracking covers four named services
- Google Analytics can connect to Campaigns
Watch out
- Free Pro trial signup requires a credit card
- Overages are not included
- Additional campaigns and usage items cost extra
Who it suits
Moz Pro suits individuals and teams who need keyword research, rank tracking, backlink analysis, competitor research, or site audits. Its Starter plan is listed for individuals managing one website.
Verdict
Moz Pro combines SEO research, site auditing, and visibility tracking in one suite. Check plan limits and extra-fee items against your expected usage before choosing a paid plan.
Plans and prices
From Moz Pro's own pricing page, checked 2 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | $49 a month | entry-level · for individuals managing a single website · monthly |
| Standard | $950 a year | 1 user · 3 tracked sites · 300 tracked keywords per mo · 400K pages crawled per mo · $950.00 per year (= $79.00/month, billed annually) |
| Medium | $1,719 a year | 2 users · 10 tracked sites · 1,500 tracked keywords per mo · 2M pages crawled per mo · $1,719.00 per year (= $143.00/month, billed annually) |
| Large | $2,868 a year | 3 users · 25 tracked sites · 3,000 tracked keywords per mo · 5M pages crawled per mo · $2,868.00 per year (= $239.00/month, billed annually) |
| Enterprise | Priced on request | for enterprise-level businesses and agencies · Ask about Moz Enterprise |
The facts
Each one read from Moz Pro's own pages, with the date it was checked.
What it does
- AI search tracking
- AI Visibility tools track prompts and visibility across GPT, Gemini, Google AI Mode, and Perplexity.checked 2 Oct 2026
- Backlink analysis
- Yeschecked 20 Sep 2026
- Competitor research
- Yeschecked 20 Sep 2026
- Integration
- Campaign setup can connect a Google Analytics account to a Moz Pro Campaign.checked 2 Oct 2026
- Keyword research
- Yeschecked 20 Sep 2026
- Purpose
- Moz Pro is a suite of SEO analytics tools for implementing SEO strategies and improving search visibility.checked 2 Oct 2026
- Rank tracking
- Yeschecked 20 Sep 2026
- SEO research
- Keyword Explorer, SERP analysis, and Rank Tracker help users find keyword opportunities and monitor search performance.checked 2 Oct 2026
- Site audit
- Yeschecked 20 Sep 2026
- Site audits
- Campaigns, Domain Overview, and Site Crawl help users track progress and identify technical site issues.checked 2 Oct 2026
- Support
- Moz Pro plans include 24-hour online support with same-day help from a person, plus Help Hub access.checked 2 Oct 2026
Where it runs
- Browser extension
- MozBar Premium is a Chrome extension for researching on-page elements and search engine results pages.checked 2 Oct 2026
Money
- Free access
- A free Moz Community account provides limited access to MozBar, Keyword Explorer, and Link Explorer for backlink research.checked 2 Oct 2026
- Free plan
- Nochecked 20 Sep 2026
- Plan limits
- The pricing page states that overages are not included; additional campaigns, crawl pages, keywords, and lists can be purchased for monthly fees.checked 2 Oct 2026
- Trial
- Moz offers a free Moz Pro trial, and signing up for it requires a credit card.checked 2 Oct 2026
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