Milkshake

Milkshake is a phone-first builder for swipeable link-in-bio pages and compact websites. It fits creators, influencers, artists, podcasters, affiliates and small businesses that need links, contact options and digital downloads in one place. The main trade-off is between its approachable free tier and the commissions and beta restrictions attached to selling.

Overview

Founded in Melbourne in 2018, Milkshake builds sites directly from a mobile app, while also supporting Android, iOS and the web. Its card-based format keeps a profile focused rather than trying to replace a full, complex website. A five-site limit gives an operator room for several projects, but agencies or larger organizations may outgrow it.

Key features

Pages are assembled from swipeable Cards including Splash, About, Links, Top Picks, YouTube, Contact and Sell. That structure provides clearer sections than a single undifferentiated link list, and templates can be adjusted with brand colors, fonts, logos and images. Custom domains are reserved for Pro+.

Milkshake supports selling digital files, links and notes through Stripe checkout, with payments sent to the connected Stripe account. During the Sell Card beta, each item must cost USD $1 to $100 (or the local-currency equivalent), and delivered files can be no larger than 100MB. Milkshake takes 12% per sale on Free and Lite, 9% on Pro and 7% on Pro+, in addition to Stripe's standard processing fee. That commission is a significant consideration for anyone expecting regular sales.

Email capture is available through contact forms and mailing-list tools. Paid integrations can sync mailing lists with Google Sheets or Mailchimp; Pro+ adds Google Analytics, while Meta Pixel is included on Pro. Analytics are basic overall: Free provides 30 days of Insights history, and Pro extends that window to 365 days.

Pricing

Free is suitable for a branded-light link page and occasional digital sales, but Milkshake branding remains and the 12% commission applies. Lite removes that branding at a modest monthly cost, yet does not reduce the selling fee or add the longer analytics history. Pro is the practical choice for audience capture, SEO and year-long reporting, while Pro+ makes sense when a custom domain, Google Analytics or frequent sales justify the annual commitment and lower 7% commission. There is no free trial, so upgrading requires a paid commitment rather than a trial period.

Platforms

Milkshake runs on Android, iOS and the web. Its phone-oriented creation model will appeal to mobile-first publishers, while web access gives desktop users another way to manage a site.

Who it's for

Choose Milkshake for a creator profile, campaign microsite or small business page that needs organized links, basic analytics, email capture and lightweight digital commerce. It is less suitable for a content-heavy or structurally complex website, and high-volume sellers should calculate the commission alongside Stripe's fee.

Pros and cons

Pros

• Swipeable Cards create a structured profile page without requiring a conventional multi-page build.
• Free hosting is permanent, with unlimited links and Cards and Stripe selling included.
• Templates support brand colors, fonts, logos and images, and Pro+ supports a custom domain.
• Pro and Pro+ include priority support, described as faster responses from Milkshake's team.

Cons

• Free and Lite charge 12% per sale, before Stripe processing, which can materially reduce margins.
• The Sell Card beta limits prices to USD $1-$100 and files to 100MB.
• Free keeps Milkshake branding and only 30 days of Insights history; Lite removes branding but leaves those limits.
• Pro and Pro+ require yearly billing, so they are less flexible for users who want a month-to-month upgrade.

Alternatives

For a broader survey of Link-in-Bio Tools, One-Page Website Builders or Social Media Bio Link Tools, compare these options:

• Linktree suits users who want a freemium service with a free trial, unlimited basic links and product and course sales.
• Beacons is an alternative for creators seeking annual plans that include email sends and a one-page website.
• Bitly is better when link shortening, QR codes and API or extension access matter more than a card-based mini-site.
• Lnk.Bio fits users prioritizing unlimited links, basic statistics, multiple pages and a large template library.
• Hopp by Wix is worth considering for a web-only link-in-bio service with a free trial and a dedicated selling plan.
• Later Linkin.bio targets social publishers who need Instagram-linked posts and click data.
• Campsite.bio is an alternative with paid profile and collaborator options.
• ContactInBio works for users wanting contact forms, messaging links and social buttons on a freemium page.

Verdict

Milkshake is a strong fit for mobile-first creators and small businesses that want a polished, card-based link page with optional email capture and digital sales. Choose it for the permanent free hosting and compact publishing workflow; look elsewhere if selling volume makes 7%-12% platform commissions, beta limits or annual Pro billing unacceptable.