Later Linkin.bio
Later Linkin.bio is a customizable mini web page for Instagram, TikTok, and Snap profiles, giving visitors clickable routes to social content.
What Later Linkin.bio is
Later Linkin.bio is a customizable mini web page for Instagram, TikTok, and Snap profiles, giving visitors clickable routes to social content. Pages can use custom buttons, backgrounds, text colors, themes, featured media, and scrollable banners. The service can attach URLs to posts on Instagram, TikTok, and Snap; Growth and Advanced plans can add up to five links per Instagram post. The Free plan allows one link per Instagram post and one social link of each type, with unlimited buttons and up to three months of click data, and displays a Later-branded banner. A Mailchimp integration lets users collect email subscribers, while Starter features include customizable title tags and meta descriptions for search engines. Linkin.bio works with personal, creator, and business Instagram profiles. Adding a bio link to TikTok requires a TikTok Business account with more than 1,000 followers. The product is part of Later, whose maker is based in Vancouver and was founded in 2014. It is available on web, iOS, and Android, and Later's mobile app can be used to edit the page on the go. Later directs users to its Help Center for questions.
Good
- Custom page themes, buttons, and featured media
- Links can be attached to Instagram, TikTok, and Snap posts
- Mailchimp integration supports email collection
- Available on web, iOS, and Android
Watch out
- Free plan limits each Instagram post to one link
- Free plan shows a Later-branded banner
- TikTok bio links require a qualifying Business account
Who it suits
Linkin.bio suits influencers, brands, and social media managers who want to direct social audiences to linked content. TikTok users need a Business account with more than 1,000 followers to add a bio link.
Verdict
Linkin.bio offers social-post links and page customization, with email collection through Mailchimp. Check the free-plan limits and TikTok account requirement before choosing it.
Plans and prices
From Later Linkin.bio's own pricing page, checked 20 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | 1 social link of each type · unlimited buttons · 1 link per Instagram post · 3 months click data · Later branding |
| Starter | $18.75 a month | 1 social set (8 profiles) · 1 user · 30 posts per profile · 5 AI credits/month · 3 months analytics · Link in Bio · Billed yearly |
| Growth | $37.50 a month | 2 social sets (16 profiles) · 2 users · 180 posts per profile · 50 AI credits/month · 1 year analytics · collaboration and approvals · Billed yearly |
| Scale | $82.50 a month | 6 social sets (48 profiles) · 4 users · unlimited posts · 100 AI credits/month · 2 years analytics · priority support · Billed yearly |
The facts
Each one read from Later Linkin.bio's own pages, with the date it was checked.
What it does
- Account security
- Later pricing documentation states that accounts support two-factor authentication by email or authenticator app and single sign-on.checked 20 Oct 2026
- Acquisition news
- Later announced its acquisition of Mavely on January 3, 2025, adding affiliate-commerce capabilities and a creator network.checked 20 Oct 2026
- Analytics
- Link in Bio reports clicks and visits, with page-view location data and plan-dependent historical retention.checked 20 Oct 2026
- API
- Later publishes a Reporting API for campaign, creator, post-level, platform and time-series performance data.checked 20 Oct 2026
- API access
- Reporting API credentials require Later Influence access and account-team approval; browser-side use is disallowed.checked 20 Oct 2026
- API authentication
- The API uses client credentials to obtain short-lived JWT tokens sent as Bearer authorization.checked 20 Oct 2026
- Banners
- Link in Bio includes image-and-text featured banners and multi-item product carousels.checked 20 Oct 2026
- Buttons
- All listed Later plans support unlimited web-link buttons.checked 20 Oct 2026
- Corporate history
- Later says Mavrck acquired it in 2022 and the companies unified under the Later brand in 2024.checked 20 Oct 2026
- Documentation
- Public API documentation includes getting-started instructions, authentication, querying, pagination, errors and an endpoint reference.checked 20 Oct 2026
- Email capture
- Pages can collect email addresses directly or embed a Mailchimp form.checked 20 Oct 2026
- Email integration
- A Mailchimp integration lets users collect email subscribers from their Link in Bio page.checked 8 Oct 2026
- Featured media
- A latest linked Instagram, YouTube or TikTok post can be featured above the feed.checked 20 Oct 2026
- Instagram eligibility
- The page says Link in Bio works with personal, creator, and business Instagram profiles.checked 8 Oct 2026
- Intended audience
- Later describes Link in Bio as a tool for influencers, brands, and social media managers.checked 8 Oct 2026
- Licence
- Later’s terms describe its service, code and content as proprietary and restrict copying, modification and commercial reuse.checked 20 Oct 2026
- Limit: automation
- Reviewers report that some stories, carousels and platform-specific posts still require manual publishing because of social-network restrictions.checked 20 Oct 2026
The company
- Company profile
- LinkedIn lists Later as privately held, founded in 2014, headquartered in Boston and employing 201–500 people.checked 20 Oct 2026
- Founded
- 2014checked 9 Sep 2026
- Headquarters
- Vancouver, Canadachecked 9 Sep 2026
- Independent company record
- YourStory identifies Victory Square Media Inc. as Later’s legal name, founded in 2014, with Vancouver listed as headquarters and approximately 151–250 employees.checked 20 Oct 2026
- Legal maker
- Later’s terms identify Victory Square Media Inc. doing business as Later as the contracting entity for the social-management service.checked 20 Oct 2026
Money
- Free plan
- Nochecked 22 Sep 2026
Where it runs
- Limit: app experience
- A Google Play reviewer reports upload failures and persistent notifications in the mobile app.checked 20 Oct 2026
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