Melissa Enrich
Melissa Enrich adds geographic, demographic, and firmographic information to existing records for customer insight, audience targeting, marketing, and sales.
What Melissa Enrich is
Melissa Enrich adds geographic, demographic, and firmographic information to existing records for customer insight, audience targeting, marketing, and sales. Its services can validate contact details and append postal addresses, phone numbers, email addresses, latitude and longitude, IP location, property data, mortgage data, SIC/NAICS codes, consumer demographics, and business firmographics. Consumer enrichment may include household, financial, and lifestyle attributes. Business enrichment can add company size, industry, revenue, and location. The service is available through web and API, with sample code and documentation, CRM synchronization, and integrations including Salesforce, Microsoft Dynamics, Excel, Microsoft 365, Google Sheets, Shopify, Snowflake, Stripe, ArcGIS, Talend, SSIS/Azure Data Factory, and Semarchy. Deployment options include on-premises and cloud. Melissa states that Personator Consumer is for the U.S. market only. Pricing starts at $14,300 a year for 1,000,000 records annually. A free trial is available for verification services, and data freshness is unspecified.
Good
- Adds consumer and business attributes
- Validates and appends contact data
- Offers API access and CRM sync
- Supports cloud and on-prem deployment
- Includes a free verification trial
Watch out
- Starts at 14,300.00 USD yearly
- Personator Consumer is U.S.-only
- Data freshness is unspecified
Who it suits
Melissa Enrich suits businesses that need to verify, clean, and expand customer or business records. It fits teams using APIs, CRM synchronization, or listed spreadsheet and data-platform integrations.
Verdict
Melissa Enrich provides broad record enrichment across contact, geographic, consumer, business, and property data. Its paid pricing and U.S.-only Personator Consumer limit should be considered before adoption.
Plans and prices
From Melissa Enrich's own pricing page, checked 9 Oct 2001.
| Plan | Price | What it gives you |
|---|---|---|
| Personator Enrich Cloud API | $14,300 a year | 1,000,000 records/year · subscription · $14,300 for 1,000,000 records/year |
The facts
Each one read from Melissa Enrich's own pages, with the date it was checked.
What it does
- API
- The page links to Melissa APIs, sample code and documentation.checked 8 Oct 2001
- Availability
- The page states 99.95% uptime with an SLA.checked 8 Oct 2001
- Business data
- Its firmographic capability adds company characteristics including size, industry, revenue, and location.checked 9 Oct 2001
- Business insights
- Business firmographic enrichment can add company size, industry, revenue and location to B2B records.checked 8 Oct 2001
- Consumer insights
- Its consumer demographic capability enriches household, financial, and lifestyle attributes.checked 9 Oct 2001
- Contact data
- The services can append and validate postal addresses, phone numbers, and email addresses.checked 9 Oct 2001
- Data retention
- Melissa says submitted validation data is generally processed in memory and discarded afterward, with exceptions for specific API functions.checked 9 Oct 2001
- Data types
- Its enrichment services include consumer demographics, business firmographics, phone and email appends, geocoding, property data and SIC/NAICS coding.checked 8 Oct 2001
- Deployment
- Melissa describes its deployment options as on-prem, cloud, or integration.checked 9 Oct 2001
- Geocoding
- Melissa says its geocoding assigns latitude and longitude coordinates to UK and international postal addresses.checked 9 Oct 2001
- Integrations
- Melissa lists integrations including Salesforce, Microsoft Dynamics, Excel, Microsoft 365, Google Sheets, Shopify, Snowflake, Stripe, ArcGIS, Talend, SSIS/Azure Data Factory, and Semarchy.checked 9 Oct 2001
- Notable limit
- The page specifies that Personator Consumer is for the U.S. market only.checked 8 Oct 2001
- Privacy compliance
- Melissa says its services comply with applicable regulations including GDPR, CCPA, and HITECH, and that it offers a GDPR-compliant standard DPA.checked 9 Oct 2001
- Processing
- Melissa says it validates existing contact information, then cleans, appends and enriches records with selected data elements.checked 8 Oct 2001
- Purpose
- Melissa’s data enrichment services add geographic, demographic, and firmographic data to existing records to support customer insight and targeting.checked 9 Oct 2001
- Security
- Melissa says its cloud services use HTTPS and TLS 1.2 with SHA-256 encryption.checked 9 Oct 2001
- Security and compliance
- The page states HIPAA/HiTrust and SOC2 certification and CCPA and GDPR compliance.checked 8 Oct 2001
- Support
- The pricing page lists unlimited technical support for subscription plans and optional premium 24/7 support.checked 9 Oct 2001
- U.S. only feature
- The page describes Personator Consumer as U.S.-market-only identity verification and record enrichment.checked 9 Oct 2001
- What it does
- Melissa enriches existing records with geographic, demographic and firmographic data to help users understand customers, target audiences and improve marketing and sales.checked 8 Oct 2001
The company
- Company
- Melissa says it has been providing data quality solutions for 40 years and serves over 10,000 businesses.checked 8 Oct 2001
- Founded
- 1985checked 28 Sep 2001
- Headquarters
- Rancho Santa Margarita, California, United Stateschecked 28 Sep 2001
Money
- Trial
- The pricing page lists 90-day free trials as a subscription-plan feature.checked 9 Oct 2001
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