Mattermark

Overview

Mattermark is a company research and tracking service for finding fast-growing businesses and investors. It is best suited to investors and teams that build prospect lists or enrich Salesforce records. Its research breadth is useful; the price and contract terms make it a harder fit for occasional users.

Key features

Company profiles and growth signals

Profiles span more than 80 fields, from geography and industry to revenue, personnel, funding, and employee growth. Mattermark also tracks changes in team size, web traffic, and media mentions, giving users signals to revisit companies rather than relying on a static snapshot. Search, filters, sorting, saved searches, custom lists, and news notifications support repeatable screening and monitoring.

Mattermark describes a collection process that combines machine learning, web crawlers, primary sources, and natural language processing to extract information from millions of articles and websites each day; in-house analysts verify data daily. That approach is designed for broad, regularly refreshed company coverage, though no data source eliminates the need to check information before acting on it.

Salesforce and API access

The Salesforce integration syncs company data into leads and other Salesforce objects, and supports triggers and actions tied to data fields. That makes the Salesforce plan relevant to teams that want enrichment inside their existing workflow, but its per-seat fee and annual contract are less flexible than a month-to-month research subscription.

The API provides REST and GraphQL access to company and investor data, including lists, details, news, similar companies, and funding events. Its separate API trial includes 100 free calls. This is a useful route for product or data teams integrating company records, while the monthly request cap and annual commitment on the paid API plan should be weighed against expected usage.

Pricing

Mattermark offers a free iOS option and paid plans with different access and contract terms. The free option, Company Data and News on iOS, costs nothing and requires no account. It offers a low-friction way to access company data and news, but does not provide the broader paid plan features.

• Salesforce Data Enrichment: $49 a month, billed annual contract, per seat. It includes Salesforce lead enrichment and triggers and actions for data fields. Choose it when Salesforce workflow integration is the priority; the annual term is a meaningful commitment.
• Mattermark Standard: $49 a month, billed month to month, per user. It includes company data, news, public and saved lists, recommended searches, and funding and venture capital portfolio data. This is the more flexible paid choice for individual researchers or teams starting with core research tools.
• Mattermark Professional: $500 a month, billed annual contract, per user. It adds CSV export to Standard features. The export may justify the substantial increase for users who need to move records into other workflows; without that need, Standard is the more restrained option.
• Company & Contact Data API: $999 a year, billed annual contract, up to 20,000 requests per month. It fits integrations with predictable API demand; teams expecting higher usage should consider the request ceiling before committing.
• Mattermark Enterprise: custom pricing, billed Custom. It includes multiple seats, team sharing, Google Sheets and Windows Excel, and a dedicated account manager. Its team-oriented tools suit broader deployments, but require a custom quote.
• Republish API: custom pricing on a yearly basis, with plans starting at 50,000 API requests per year. It includes a license for data in publicly distributed or paid products, making it the relevant option for republishing data rather than ordinary internal API use.

The main trade-off is between the month-to-month Standard plan and more specialized offerings with annual terms. CSV export is reserved for Professional, while Salesforce enrichment, the API, and team sharing each have separate plans.

Platforms

Mattermark lists access through API, browser extension, iOS, web, and Windows. Excel and Google Sheets are also listed as integrations or access options, with Google Sheets and Windows Excel included in Enterprise.

Who it's for

Investors can use the company and funding information to screen businesses and follow venture capital portfolios. Sales and business development teams can use growth signals and Salesforce enrichment to prioritize accounts. Professional services firms may find the company profiles and tracking useful for client and market research. It is less suited to buyers seeking contact data alone or an inexpensive, unrestricted data plan.

Pros and cons

• Pro: More than 80 company fields plus monitoring for team size, web traffic, and media mentions support both initial screening and ongoing tracking.
• Pro: Salesforce triggers and actions let enrichment participate in data-field workflows, rather than serving only as a separate lookup.
• Pro: REST and GraphQL API access covers company and investor records, news, similar companies, and funding events.
• Con: CSV export requires the $500 a month Professional plan and an annual contract, which raises the cost for users who need export but not other advanced access.
• Con: Salesforce Data Enrichment also requires an annual contract, limiting flexibility for teams that want to evaluate it month to month.
• Con: The paid Company & Contact Data API caps usage at 20,000 requests per month, so high-volume integrations may need a different arrangement.

Alternatives

For broader comparisons, browse Lead Enrichment Software and Company Databases.

• Clay is worth considering if a freemium option matters: its Free plan includes 500 actions and 100 data credits per month, with unlimited seats and tables and up to 200 rows per table.
• Wappalyzer is a better fit when technology lookups are the priority; its Free plan includes 50 lookups and 50 email verifications per month, five website alerts, and sample lead lists.
• BuiltWith offers a free allowance of 10 detailed lookups per day, making it an option for occasional lookup needs.
• Coresignal may suit API users who want to start with a free tier: it includes 2,000 credits, 5 requests per second, a 7-day trial, and email support.
• Datagma provides a free plan with 3 phone numbers and 90 emails per month, plus API access and WhatsApp integration.
• People Data Labs is another API-based alternative.
• Cleanlist offers a free plan with 30 credits per month, one seat, and up to 100 leads per list, for users who want a small free lead-enrichment allowance.
• Enrichabl is another freemium alternative with API and web access.

Verdict

Choose Mattermark if you need company-growth signals, saved tracking, and research data in one workflow, particularly for investment screening or Salesforce prospecting. Its strongest case is the combination of broad company profiles and ongoing change monitoring. Look elsewhere if CSV export is essential but a 500.00 USD monthly annual commitment is not, or if your API workload exceeds the paid plan's 20,000-request monthly limit.