Cleanlist

Overview

Cleanlist is a go-to-market platform for finding companies and people, enriching and validating contact data, qualifying leads, and delivering lists to sales tools. It is best suited to sales and RevOps teams that want those steps in one workflow. Its mix of search, waterfall lookups, and AI research is compelling, but credit, seat, and plan-tier limits deserve close attention.

Key features

• Search: Describe target buyers in plain English, then refine the resulting people and company filters. That offers a quicker starting point than building a search from scratch, while keeping the criteria editable.
• Contact enrichment: Separate email and phone lookup waterfalls draw on more than 25 providers, and unsuccessful lookups are not billed. This is useful when contact coverage matters and makes failed searches less costly; credits still impose a budget on successful work.
• Validation: Cleanlist checks email syntax, domain, and mailbox, and labels catch-all results. The catch-all label helps distinguish uncertain outcomes from straightforward validation.
• AI qualification: Agents can research company websites and news, answer custom questions in lead columns, score and rank results, and link to supporting sources. That can make prioritisation more evidence-backed than a score alone, though the plan's credit allowance remains relevant at scale.
• Delivery and extension: Native two-way CRM sync covers HubSpot, Salesforce, and Pipedrive; lists can also go to Outreach, Salesloft, and Lemlist. The Chrome extension enriches contacts from LinkedIn, other websites, and within Salesforce. Two-way CRM sync and sequencer delivery are reserved for Pro and Scale.
• Data and security: Cleanlist says it uses encryption in transit, access controls, least-privilege production access, authentication controls, logging, and vendor security review. It also says HubSpot Customer Data and Business Contact Data are not used to train general-purpose or third-party AI models.

Pricing

The free plan costs nothing and remains free forever with no card. It includes 30 credits a month, one seat, 100 leads per list, and either 30 verified emails or three phone numbers. That is a narrow allowance for evaluating the workflow or handling very small lists, not sustained prospecting.

Starter costs $79 a month billed monthly or $59/mo billed annually. It provides 1,500 credits a month (18,000 credits a year), two seats, and 2,500 leads per list. Extra seats cost $20/mo monthly or $15/mo annual. This is the lowest paid tier, but it gives up two-way CRM sync and sequencer delivery, which are listed only for Pro and Scale.

Pro costs $229 a month billed monthly or $172/mo billed annually, with 5,000 credits a month (60,000 a year), five seats, and the same 2,500-lead list cap. Extra seats follow the same $20/mo monthly or $15/mo annual pricing. It is the practical choice for teams that need the CRM and sequencer workflows.

Scale costs $599 a month billed monthly or $449/mo billed annually. Its 15,000 monthly credits (180,000 a year) and ten seats suit larger workloads; lists remain capped at 2,500 leads. Extra seats cost $20/mo monthly or $15/mo annual. All plans include email support; priority support is included on Pro and Scale. The public REST API is listed for Pro and Scale, while the MCP server is listed on Starter, Pro, and Scale.

Each new workspace starts with a 14-day Scale trial, 250 credits, three seats, and no card required. Public API and MCP are excluded during the trial. Annual billing lowers the monthly price, but the free plan's 30-credit allowance and Starter's missing CRM sync are substantial trade-offs to weigh before committing.

Platforms

Cleanlist is available on web, as an API, and through a Chrome extension. API access is plan-dependent: the public REST API is listed for Pro and Scale, while MCP is listed for Starter, Pro, and Scale.

Who it's for

Cleanlist is aimed at organisations and their workers, particularly GTM, sales, and RevOps teams. It fits teams that want to search, enrich, qualify, and route prospects without splitting those jobs across separate workflows. Solo users may find the free plan restrictive, while teams needing CRM sync or sequencer delivery must budget for Pro or Scale.

Pros and cons

• Pro: More than 25 lookup providers in separate email and phone waterfalls, with unsuccessful lookups unbilled, reduces the risk of spending credits on empty results.
• Pro: AI qualification links scores and rankings to supporting sources, giving teams a way to inspect why a lead was prioritised.
• Pro: HubSpot, Salesforce, and Pipedrive sync plus three sequencer destinations cover key handoff steps, though the CRM and sequencer features require Pro or Scale.
• Con: The free plan's 30 monthly credits and one seat leave little room for ongoing team prospecting.
• Con: Every paid tier has a 2,500-lead-per-list cap, including Scale, which limits large single-list workflows.
• Con: Starter omits two-way CRM sync and sequencer delivery, so the lower paid price may not suit teams that need a connected sales workflow.

Alternatives

Browse Lead Enrichment Software to compare the category. Choose Clay if its free allowance of 500 actions and 100 data credits monthly, with unlimited seats and tables, better fits a broad free evaluation. Surfe is worth considering when its $49.00 USD monthly Essential plan's 150 email and 50 mobile find credits, plus 1,000 weekly search results, suit your needs.

TargetWise offers a free tier with 20 work emails, five business-phone results, and dashboard, API, and MCP access; its Core plan is $49 a month. LeadMagic is a paid option at $99 a month for 5,000 credits, 10,000 daily exports, three seats, API, CLI and MCP, and priority email support. Coresignal has a free tier with 2,000 credits and a seven-day trial, and a $49.00 USD monthly Mini plan.

For technology lookup rather than Cleanlist's broader prospect workflow, consider BuiltWith, with ten detailed lookups per day free, or Wappalyzer, whose free plan includes technology lookups, email verifications, website alerts, and sample lead lists. Forager is another API and web option, with a yearly Starter plan at $45 a year and credits granted upfront.

Verdict

Cleanlist is a strong fit for GTM, sales, and RevOps teams that want prospect search, contact checks, AI qualification, and CRM delivery together, especially when unbilled failed lookups matter. Choose Pro or Scale if two-way CRM sync, sequencer delivery, or the public REST API is essential. Look elsewhere if you need a generous free prospecting allowance, larger lists than 2,500 leads, or those delivery features at Starter pricing.