Magnolia DXP
Magnolia DXP is a digital experience platform for managing content, channels, governed AI, and connected systems.
What Magnolia DXP is
Magnolia DXP is a digital experience platform for managing content, channels, governed AI, and connected systems. It is designed for organizations serving multiple brands, sites, regions, and languages. Marketers can work in a visual WYSIWYG editor and a shared workspace for content, assets, and personalization, then tailor website, mobile app, and portal experiences by visitor behavior, location, or device. AI agents can locate content, move through apps, create assets and variants, and help with workflows permitted by user permissions. Magnolia offers DX Cloud, managed by Magnolia, and DX Core, run on customer-managed infrastructure such as on-premises systems or private cloud. Connectors include Salesforce, SAP, Segment, Algolia, commercetools, Netlify, and AWS. The platform supports headless delivery, experimentation, journey orchestration, and experience analytics. Magnolia lists a free plan.
Good
- Includes a free plan.
- Supports multiple brands, sites, regions, and languages.
- Offers managed cloud and customer-managed deployment.
- Personalizes experiences by behavior, location, or device.
- Supports headless delivery and experimentation.
Watch out
- Listed starting prices vary with service factors.
Who it suits
Magnolia DXP suits organizations managing digital experiences across several brands, sites, regions, or languages. Its deployment options serve teams that want managed cloud or customer-managed infrastructure.
Verdict
Magnolia DXP brings content, personalization, AI assistance, and integrations into a platform for complex digital operations. Consider its deployment model and variable starting prices when assessing fit.
Plans and prices
From Magnolia DXP's own pricing page, checked 29 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Magnolia DX Core | $3,500 a month | Self-hosted · price varies with multisite support, business continuity, SLA and support · From $3,500 / month |
| Magnolia DX Cloud | $6,000 a month | Managed PaaS · price varies with traffic, uptime guarantee, cloud deployment, SLA and support · From $6,000 / month |
The facts
Each one read from Magnolia DXP's own pages, with the date it was checked.
What it does
- Authoring
- Magnolia provides marketers with a visual WYSIWYG editor and a workspace for content, assets, and personalization.checked 29 Sep 2026
- Cloud limits
- DX Cloud offers up to 99.9% uptime, while DX Core uptime depends on the customer's infrastructure setup.checked 29 Sep 2026
- Content and AI
- Its AI agents can locate content, navigate apps, generate assets and variants, and assist with permitted workflows under user permissions.checked 29 Sep 2026
- Deployment
- DX Cloud is managed by Magnolia, while DX Core runs on infrastructure managed by the customer, including on-premises or private cloud.checked 29 Sep 2026
- Enterprise use
- The platform is designed for multi-brand, multi-site, multi-region, and multi-language digital experiences.checked 29 Sep 2026
- Identity management
- The platform supports single sign-on, identity provider federation, automated user provisioning and de-provisioning, and granular permissions.checked 29 Sep 2026
- Integration framework
- Its integration frameworks cover commerce, marketing automation, digital asset management, analytics, and optimization.checked 29 Sep 2026
- Integrations
- Magnolia lists integrations and connectors for Salesforce, SAP, Segment, Algolia, commercetools, Netlify, and AWS.checked 29 Sep 2026
- Personalization
- Marketers can segment visitors by behavior, location, or device and personalize website, mobile app, and portal experiences.checked 29 Sep 2026
- Product
- Magnolia DXP brings content, channels, governed AI, and existing systems into one digital experience platform.checked 29 Sep 2026
- Security
- Magnolia says it holds ISO 27001 and SOC 2 certifications and provides compliance materials through its Trust Center.checked 29 Sep 2026
- Support
- Magnolia describes responsive human support and says a Customer Success Manager is included.checked 29 Sep 2026
The company
- Company
- Magnolia says it was founded in Basel, Switzerland, in 1997 by Boris Kraft and Pascal Mangold.checked 29 Sep 2026
- Founded
- 1997checked 28 Sep 2026
- Headquarters
- Basel, Switzerlandchecked 28 Sep 2026
Money
- Free plan
- Yeschecked 20 Sep 2026
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