Magic
Magic provides embedded wallet infrastructure and server-side wallet management for Web3 applications across web, iOS, Android, APIs, and related SDK environ…
What Magic is
Magic provides embedded wallet infrastructure and server-side wallet management for Web3 applications across web, iOS, Android, APIs, and related SDK environments. Its Wallet API combines wallet creation, transaction signing, and onchain automation. Passwordless authentication can use email links or OTP, SMS OTP, social logins, Farcaster, external wallets, passkeys/WebAuthn, and OIDC; integrations include Auth0, Firebase, and NextAuth. Magic describes its wallets as non-custodial, with users retaining private-key and asset control. White-label APIs and embedded widgets provide branding controls. Embedded wallets support more than 30 blockchain networks, while server wallets support EVM chains, Solana, and Bitcoin. SDKs cover web, iOS, Android, React Native, Python, and Node.js. Magic says its key-management system uses distributed shards, Trusted Execution Environments, and AWS KMS. Listed practices include SOC 2 Type 2, ISO 27001:2022, CCPA, and GDPR. The company states wallet creation and signing latency of 50–100 ms and says infrastructure can execute millions of signatures in minutes. Startup costs $99 a month.
Good
- Non-custodial wallet model
- Multiple passwordless authentication methods
- 30+ networks for embedded wallets
- SDKs for web, mobile, Python, and Node.js
- White-label branding controls
Watch out
- Startup plan costs $99 a month
- Additional wallet and signature usage is billed
- Enterprise pricing requires contacting sales
- Security depends on integrating wallet infrastructure
Who it suits
Magic suits Web3 developers needing embedded or server wallets, passwordless sign-in, and multi-platform SDKs. Startup, Developer, and Enterprise plans target different wallet and signature volumes.
Verdict
Magic combines wallet infrastructure, authentication, and development SDKs for Web3 applications. Its usage-based plan details and unlisted Enterprise price should be reviewed against expected wallet and signature volumes.
Plans and prices
From Magic's own pricing page, checked 5 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Startup | $99 a month | 2,500 monthly active wallets · 50,000 signatures · $0.04 per additional MAW · $0.005 per additional signature · Up to 5 team seats · Monthly |
| Developer | — | 1,000 monthly active wallets · 50,000 signatures · $0.045 per additional MAW · $0.005 per additional signature · Monthly |
| Enterprise | Priced on request | Custom monthly active wallets · Signatures: contact sales · Custom |
The facts
Each one read from Magic's own pages, with the date it was checked.
What it does
- Authentication
- Magic supports passwordless authentication using email OTP, SMS, social logins, and Farcaster.checked 5 Oct 2026
- Authentication integrations
- Magic says developers can use its native authentication or connect providers including Auth0, Firebase, and NextAuth.checked 5 Oct 2026
- Blockchain support
- Magic's docs list EVM chains, Solana, and Bitcoin for server wallets, and 30+ blockchain networks for embedded wallets.checked 5 Oct 2026
- Compliance
- Magic lists SOC 2 Type 2, ISO 27001:2022, CCPA, and GDPR among its security and compliance practices.checked 5 Oct 2026
- Customization
- Magic offers white-label APIs and embedded wallet widgets with branding control.checked 5 Oct 2026
- Performance
- Magic states that wallet creation and transaction signing have 50–100 ms latency.checked 5 Oct 2026
- Product
- Magic provides embedded wallet infrastructure and server-side wallet management for Web3 applications.checked 5 Oct 2026
- Scale
- Magic says its infrastructure can execute millions of signatures in minutes.checked 5 Oct 2026
- Security
- Magic says its TKMS uses distributed key shards, Trusted Execution Environments, and AWS KMS, with key recombination inside the TEE.checked 5 Oct 2026
- Support
- The Developer plan includes email and community support, while Startup includes prioritized support.checked 5 Oct 2026
- Wallet API
- Magic's API combines embedded wallet creation, transaction signing, and onchain automation.checked 5 Oct 2026
- Wallet custody
- Magic describes its wallets as non-custodial, with users retaining control of their private keys and digital assets.checked 5 Oct 2026
The company
- Company history
- Magic says its infrastructure has operated since 2018.checked 5 Oct 2026
- Headquarters
- San Francisco, California, United Stateschecked 28 Sep 2026
Where it runs
- Mobile and development platforms
- Magic lists client-side and server-side SDKs for web, iOS, Android, React Native, Python, and Node.js applications.checked 5 Oct 2026
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