Lumidara

C tier on Salon Marketing SoftwareScore 6.2 · #22 of 42

Android app: Not listed
Free plan: Trial only
Paid plans from: $10/mo
Runs on: Web

lumidara.com

Summary

Lumidara provides scheduling, loyalty management, and client-retention tools for independent beauty businesses such as salons, nail studios, lash bars, and spas. Clients can select a service, check availability, and book from a link without downloading an app. Businesses can award loyalty points based on visits or spending and let clients redeem rewards through a portal. Automated tools include rebooking nudges, birthday perks, referral tracking, and campaign messages. Businesses connect their own Stripe account for card payments; Lumidara says it does not take a cut of those payments. The mobile-optimized client portal is a web page reached through a link or QR code. Lumidara offers a free plan, a 30-day trial, and paid plans from $10 per month. Pro costs $10 monthly and includes unlimited clients, online self-booking, deposits, and 500 custom campaign sends a month. Branded costs $30 monthly and includes 5,000 sends, business branding, and removal of Lumidara branding. Square integration is on the roadmap, not currently listed as available.

Who it is for

Lumidara is aimed at independent beauty businesses that want booking, loyalty rewards, and automated client messages. Its link-based portal suits businesses whose clients should not need to install an app.

What is good

Booking through a link requires no client app
Loyalty points can follow visits or spending
Automations include rebooking and birthday messages
Payments use the business's own Stripe account
Free plan and 30-day trial are available

What to know first

Pro limits custom campaign sends to 500 monthly
Branded includes 5,000 campaign sends monthly
Square integration is still on the roadmap

Verdict

Lumidara brings bookings, loyalty tools, and client campaigns together for beauty businesses, with a free option and paid plans from $10 per month. Note the campaign limits and that Square integration is not yet available.

Lumidara plans and pricing

All plans

Pro $10/mo Unlimited clients · online self-booking · booking deposits · 500 custom campaign sends a month · business analytics and aftercare lumidara.com · 2 Oct 2026

Branded $30/mo 5,000 custom campaign sends a month · your logo and brand color · Lumidara branding removed lumidara.com · 2 Oct 2026

Starter Not published Up to 5 clients · loyalty rewards and referrals · client portal mini-site · automated campaigns · card payments through your own Stripe account lumidara.com · 2 Oct 2026

Compared on salon marketing software

Free plan: Yeslumidara.com
Paid from: $10/molumidara.com

Facts

Product: Lumidara provides scheduling, loyalty program management, and client retention tools for beauty businesses.lumidara.com · 2 Oct 2026
Audience: Lumidara is built for independent beauty businesses, including salons, nail studios, lash bars, and spas.lumidara.com · 2 Oct 2026
Booking: Clients can choose a service, view availability, and book through a link without needing an app.lumidara.com · 2 Oct 2026
Loyalty: Businesses can set points rules based on visits or dollars spent and offer rewards clients redeem through their portal.lumidara.com · 2 Oct 2026
Automations: The product offers rebooking nudges, birthday perks, referral tracking, and automated campaign messages.lumidara.com · 2 Oct 2026
Payments: Businesses connect their own Stripe account to accept card payments, and Lumidara says it takes no cut of those payments.lumidara.com · 2 Oct 2026
Integration: Square integration is on the roadmap; the FAQ says completed Square transactions are intended to award points automatically once connected.lumidara.com · 2 Oct 2026
Security: The FAQ says Lumidara uses Supabase Row Level Security so each business can access only its own data, and encrypts connections with SSL.lumidara.com · 2 Oct 2026
Privacy: The privacy policy says subscription payments are processed by Stripe and Lumidara does not store card numbers or banking details on its servers.lumidara.com · 2 Oct 2026
Data retention: After account cancellation, business data is retained for 30 days and then permanently deleted, though owners can request immediate deletion.lumidara.com · 2 Oct 2026
Campaign limit: Pro includes 500 custom campaign sends per month, while Branded includes 5,000.lumidara.com · 2 Oct 2026
Support: Lumidara provides a contact form for questions, feedback, or product inquiries.lumidara.com · 2 Oct 2026
Client access: The client portal is a mobile-optimized web page clients can access through a link or QR code without downloading an app.lumidara.com · 2 Oct 2026