Lumidara
Lumidara provides scheduling, loyalty management, and client-retention tools for independent beauty businesses such as salons, nail studios, lash bars, and s…
What Lumidara is
Lumidara provides scheduling, loyalty management, and client-retention tools for independent beauty businesses such as salons, nail studios, lash bars, and spas. Clients can select a service, check availability, and book from a link without downloading an app. Businesses can award loyalty points based on visits or spending and let clients redeem rewards through a portal. Automated tools include rebooking nudges, birthday perks, referral tracking, and campaign messages. Businesses connect their own Stripe account for card payments; Lumidara says it does not take a cut of those payments. The mobile-optimized client portal is a web page reached through a link or QR code. Pro costs $10 monthly and includes unlimited clients, online self-booking, deposits, and 500 custom campaign sends a month. Branded costs $30 monthly and includes 5,000 sends, business branding, and removal of Lumidara branding. Square integration is on the roadmap, not currently listed as available.
Good
- Booking through a link requires no client app
- Loyalty points can follow visits or spending
- Automations include rebooking and birthday messages
- Payments use the business's own Stripe account
- Free plan and 30-day trial are available
Watch out
- Pro limits custom campaign sends to 500 monthly
- Branded includes 5,000 campaign sends monthly
- Square integration is still on the roadmap
Who it suits
Lumidara is aimed at independent beauty businesses that want booking, loyalty rewards, and automated client messages. Its link-based portal suits businesses whose clients should not need to install an app.
Verdict
Lumidara brings bookings, loyalty tools, and client campaigns together for beauty businesses, with a free option and paid plans from $10 per month. Note the campaign limits and that Square integration is not yet available.
Plans and prices
From Lumidara's own pricing page, checked 2 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Pro | $10 a month | Unlimited clients · online self-booking · booking deposits · 500 custom campaign sends a month · business analytics and aftercare |
| Branded | $30 a month | 5,000 custom campaign sends a month · your logo and brand color · Lumidara branding removed |
| Starter | — | Up to 5 clients · loyalty rewards and referrals · client portal mini-site · automated campaigns · card payments through your own Stripe account |
The facts
Each one read from Lumidara's own pages, with the date it was checked.
What it does
- Audience
- Lumidara is built for independent beauty businesses, including salons, nail studios, lash bars, and spas.checked 2 Oct 2026
- Automations
- The product offers rebooking nudges, birthday perks, referral tracking, and automated campaign messages.checked 2 Oct 2026
- Booking
- Clients can choose a service, view availability, and book through a link without needing an app.checked 2 Oct 2026
- Campaign limit
- Pro includes 500 custom campaign sends per month, while Branded includes 5,000.checked 2 Oct 2026
- Client access
- The client portal is a mobile-optimized web page clients can access through a link or QR code without downloading an app.checked 2 Oct 2026
- Data retention
- After account cancellation, business data is retained for 30 days and then permanently deleted, though owners can request immediate deletion.checked 2 Oct 2026
- Integration
- Square integration is on the roadmap; the FAQ says completed Square transactions are intended to award points automatically once connected.checked 2 Oct 2026
- Loyalty
- Businesses can set points rules based on visits or dollars spent and offer rewards clients redeem through their portal.checked 2 Oct 2026
- Payments
- Businesses connect their own Stripe account to accept card payments, and Lumidara says it takes no cut of those payments.checked 2 Oct 2026
- Privacy
- The privacy policy says subscription payments are processed by Stripe and Lumidara does not store card numbers or banking details on its servers.checked 2 Oct 2026
- Product
- Lumidara provides scheduling, loyalty program management, and client retention tools for beauty businesses.checked 2 Oct 2026
- Security
- The FAQ says Lumidara uses Supabase Row Level Security so each business can access only its own data, and encrypts connections with SSL.checked 2 Oct 2026
- Support
- Lumidara provides a contact form for questions, feedback, or product inquiries.checked 2 Oct 2026
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