Loyalzoo

Overview

Loyalzoo brings digital loyalty, customer marketing, memberships and recurring payments together for independent and small to medium-sized businesses. It suits merchants that want to connect repeat-customer rewards with communications and subscriptions, rather than manage those tasks separately. Its no-app signup option lowers the barrier for customers, while the $77.00 USD monthly starting price and credit-based messaging make ongoing costs worth weighing.

Key features

Merchants can build points or stamp loyalty programs and offer discounts, coupons or free items as rewards. That gives businesses a choice between familiar punch-card-style incentives and points-based rewards, but it does not by itself establish whether either model will fit a particular customer base.

Campaigns can be sent manually or automatically by SMS, email and push notification. Targeted promotions and birthday rewards give merchants ways to tailor outreach, while Grow covers basic marketing and Smart adds targeted promotions and rewards, tiered loyalty and unlimited personalization. SMS promotions and points notifications use messaging credits; Grow and Smart each include 5,000, so frequent messaging can mean buying more.

Subscriptions combine recurring payments with one-time card-on-file payments, membership benefit tracking and automatic handling of declined or expired cards. This makes Loyalzoo a broader fit than a loyalty-only tool for merchants selling memberships or recurring services. The company states that card-on-file payments are provided within PCI compliance.

Customers can join by email or phone number without installing an app. Merchants can also offer a branded web app or the Loyalzoo app. On the business side, the software runs in a browser on PC or Mac, with Loyalzoo for Business apps for iOS and Android.

POS integrations include Clover, Epos Now, Aevi, Poynt, Square, Sunmi and PAX. Zapier can connect online rewards with in-store loyalty. Loyalzoo says merchants own their customer list, transaction and points data, and that it does not send this data to other third-party systems without consent. Phone support is offered in the UK and US, alongside getting-started help articles.

Pricing

There is no free plan. The paid plans begin with a 7-day trial, and messaging credits affect the cost of campaigns that use SMS or points notifications.

• Grow — $77 a month, billed $77 /mo. Includes points- or stamp-based loyalty, basic SMS, email and push marketing, subscriptions and memberships, and automated recurring payments. It is the entry option for businesses that need the core combination, but it lacks Smart’s targeted promotions, tiered loyalty and unlimited personalization. Its 5,000 included messaging credits help cover activity, though additional credits can be bought in-app.
• Smart — $167 a month, billed $167 /mo. Includes everything in Grow, plus targeted promotions and rewards, tiered loyalty, unlimited personalization and 5,000 messaging credits. It is the better fit for merchants that need more tailored campaigns and loyalty levels; the higher monthly price is difficult to justify if Grow’s basic marketing is sufficient.
• Multi — custom pricing. Includes everything in Smart, plus a dedicated account manager, consolidated billing, custom API integrations and custom integration with an app and website. Its added services make it the relevant tier for businesses needing custom connections or centralized billing, rather than a low-cost step up.

Platforms

The merchant product works in a browser on PC or Mac and has business apps for iOS and Android. The listed platforms also include web, macOS, Windows and an API. Customer participation does not depend on a dedicated app: email or phone signup is an option, with web and Loyalzoo apps available as alternatives.

Who it's for

Loyalzoo is best suited to independent and small to medium-sized businesses that want rewards, customer outreach and memberships or recurring payments in one system. Its POS connections make it relevant to merchants using one of the supported systems, while Zapier offers a route to connect online rewards to in-store loyalty. Businesses that only need a free loyalty tool, or that send enough messages to outgrow included credits, should compare costs and scope carefully.

Pros and cons

• Pro: Loyalty, campaign tools and recurring payments share one product, a useful combination for merchants running both reward programs and memberships.
• Pro: Customers can join by email or phone without downloading an app, reducing signup friction.
• Pro: Grow and Smart each include 5,000 messaging credits, and the product supports a range of named POS systems.
• Con: There is no free plan, and the entry plan costs $77 a month.
• Con: Messaging credits are required for SMS promotions and points notifications, so included credits do not guarantee unlimited outreach.
• Con: Targeted promotions, tiered loyalty and unlimited personalization require Smart, which costs $167 a month.

Alternatives

Restaurant Loyalty Software is a useful category starting point for comparing restaurant-focused loyalty options.

• Loga is the alternative to consider if a free entry tier matters: its Free plan allows 100 members and one admin, while its Starter plan costs 490 THB a month for 1,000 members and five admins. Loyalzoo instead combines loyalty with marketing and subscriptions, but has no free plan.
• CardFree Loyalty is worth considering if you prefer to pay only for the functionality you need and are prepared to contact the company for a demo; Loyalzoo publishes fixed monthly prices for Grow and Smart.
• ChefDesk is another paid option with a free trial and platforms including Android, iOS, macOS, web and Windows. Its plans are priced according to outlets and modules, unlike Loyalzoo’s stated Grow and Smart monthly rates.
• Incentivio is another paid option for readers comparing loyalty software across Android, iOS and web.
• Letstamp is worth comparing if a lower monthly entry price and a defined branch-and-campaign allowance suit your needs: its Platform plan is $32 a month for one branch and two campaigns, with extra branches at $16/month and extra campaigns at $10/month. Loyalzoo adds subscriptions and memberships to loyalty and marketing.
• Preferred Patron may suit a small business seeking a stated starting tier: Small Business costs $29 a month under an annual agreement, paid monthly, for 1–3 locations; month-to-month terms cost an additional 40%. Loyalzoo’s entry plan includes subscriptions and recurring payments.
• Thanx is a quote-priced option for companies based in the USA and Canada, with pricing dependent on restaurant count, average unit volume and platform capabilities.
• Hospo Solutions is another paid option with a free trial, including a Builder plan at £100 a month.

Verdict

Choose Loyalzoo if your business needs loyalty rewards alongside customer campaigns and membership or recurring-payment tools, especially if app-free customer signup and supported POS connections matter. Its breadth is the main reason to choose it; the $77.00 USD monthly entry price, no free tier and credit-dependent messaging are the reasons to look elsewhere if you need a cheaper or more predictable loyalty-only option.