Loga

Overview

Loga is a customer-membership and loyalty platform with e-commerce and booking tools for businesses. It suits merchants that want to connect rewards and promotions with customer-facing sales or services, particularly if they use LINE Official Account. The free tier is a practical starting point, but its 100-member cap and narrow reward and coupon allowance make plan fit important as a program grows.

Key features

Memberships and loyalty

Businesses can create electronic membership cards, while customers earn points on purchases, follow reward progress on mobile devices, and collect points by scanning a QR code. E-coupons, rewards, offer campaigns, referral rewards, and multi-tier memberships give merchants several ways to structure retention programs. The free plan allows just one reward and one coupon; businesses with broader offers or membership levels need a paid tier.

Promotions and customer tools

Push notifications can deliver offers without extra charges, which lets merchants promote campaigns without an added notification fee. Loga also includes analytics dashboards, booking, and chat alongside customer and membership tools. It therefore reaches beyond a basic digital loyalty card, although businesses seeking only a simple stamp or points program may not need the wider commerce and service feature set.

Commerce and integrations

An online store, booking, and customer insights sit alongside CRM and loyalty functions. Loga is optimized for LINE Official Account: customers can use a merchant's membership card within that account without downloading a separate app. The API can connect POS, payment gateways, delivery providers, and e-commerce systems; the API page presents a Swagger UI. Restaurant POS integrations are supported, but the exact connections a merchant needs should be checked before choosing the platform.

Businesses can also request a bespoke iOS and Android app using their brand and selected Loga features. That offers a branded customer channel, but no separate price for this service is given in the plan details.

Pricing

Loga uses a freemium model, with plans priced in THB. Monthly and annual billing are shown for paid tiers; annual totals are lower than paying month by month for a full year, so compare the commitment against expected usage.

Free is useful for a small program with one administrator, but its 100-member ceiling and single reward and coupon restrict experimentation and growth. Starter expands capacity to 1,000 members and five admins, with three coupons but still only one reward. Silver raises the caps and adds one membership level and five rewards; it is the more capable step for a growing program, though it still lacks the listed LINE integration. Pro-Gold is the first tier with LINE integration and supports three levels, 10,000 members, and 20 admins, making it a clearer fit for larger teams that want LINE access. Pro-Platinum lifts those limits to 30,000 members, 50 admins, and 10 levels, and doubles the marketing support to six hours; it is for substantially larger programs rather than a small merchant.

Member and points imports start at Starter. Member and transaction exports are listed for Pro-Gold and Pro-Platinum, so teams that need those exports should account for the higher-tier requirement. Free and Starter do not include the listed LINE integration or marketing support.

Platforms

Loga supports Android, iOS, web, and API access. The branded-app option can provide a business-specific iOS and Android experience using selected Loga features.

Who it's for

Loga is a strong fit for merchants, including restaurants, that want membership, points, coupons, and promotional campaigns alongside booking or online sales. It is especially relevant to businesses already using LINE Official Account or needing API connections to POS and commerce systems. Very small businesses can begin on Free, while teams should move up when member, admin, reward, or coupon ceilings become restrictive. Businesses that need member or transaction exports should plan for Pro-Gold or Pro-Platinum.

Pros and cons

• Pros: Loyalty, e-commerce, booking, and customer tools sit in one platform, reducing the need to separate those functions across products.
• Pros: LINE membership-card access avoids requiring customers to download another app, and the API supports connections to POS and commerce-related services.
• Pros: A free plan provides a low-cost way to start, with paid tiers scaling member and admin limits.
• Cons: Free is capped at 100 members, one reward, and one coupon, which can constrain even a modest active program.
• Cons: LINE integration is reserved for Pro-Gold and Pro-Platinum, while data exports are also limited to those tiers.
• Cons: The plan limits vary considerably; businesses should match member, administrator, reward, coupon, and level needs to a tier before committing.

Alternatives

For a restaurant-loyalty shortlist, see Restaurant Loyalty Software.

Choose Loyalzoo if you want a paid loyalty product with points or stamp programs, basic SMS, email and push marketing, subscriptions, and memberships; its GROW plan is 77.00 USD per month and it has a free trial rather than a free plan.

CardFree Loyalty is another paid option, with pricing based on the functionality needed and a demo offered by CardFree.

Consider ChefDesk if you prefer a paid product with a free trial and plan pricing based on outlets and modules.

Incentivio is a paid alternative with Android, iOS, and web support and no free plan or free trial.

Letstamp may suit a business wanting a paid loyalty platform with a free trial: its Letstamp Platform plan is 32.00 USD per month, billed monthly, for one branch and two campaigns, with extra branches at $16/month and extra campaigns at $10/month; the trial lasts seven days.

Preferred Patron offers a paid Small Business plan at 29.00 USD per month under an annual agreement, paid monthly, for 1–3 locations; month-to-month terms cost an additional 40%.

Hospo Solutions is a paid alternative with a free trial and Android, API, iOS, and web support.

Slant Loyalty is another freemium option with a free plan and web and Android support.

Verdict

Choose Loga if you want loyalty and membership tied to commerce or booking, especially when LINE access or API connections matter. Its free tier makes a small start possible, but the low caps and the placement of LINE integration and data exports in higher tiers are meaningful constraints. Look elsewhere if you need a simpler loyalty tool or a wider free allowance without moving into a paid plan.