Lexer Identity Resolution
Lexer Identity Resolution is a paid API and web service that combines fragmented customer data into unified profiles.
What Lexer Identity Resolution is
Lexer Identity Resolution is a paid API and web service that combines fragmented customer data into unified profiles. It connects online, in-store, email, social, and device interactions using deterministic and probabilistic matching. Identifiers can include email, phone, name, address, device IDs, loyalty numbers, and customer IDs. As new data arrives, Lexer merges it into an existing profile or creates a new one. The product describes retail and hospitality cases such as household distinctions, anonymous visitors, gift purchases, and linking point-of-sale transactions with ecommerce profiles. Link thresholds, term-frequency analysis, and data normalization help control over-unification. Unified profiles can support audience segmentation, cross-channel lifetime-value calculations, and analysis of online advertising’s effect on in-store purchases. Lexer lists native integrations and more than 500 Fivetran-powered connectors, including Shopify, Klaviyo, Braze, Meta, Google Ads, and TikTok. Custom data can arrive through REST APIs, scheduled queries, or CSV, Excel, and JSON files. Pricing is based on database size and is available on request.
Good
- Uses deterministic and probabilistic identity matching
- Handles retail and hospitality identity cases
- Offers more than 500 Fivetran-powered connectors
- Accepts API, query, and file imports
- States SOC 2, GDPR, and CCPA compliance
Watch out
- Pricing is available only on request
- Pricing depends on customer database size
- Identity matching requires data normalization controls
- Service is focused on retail and hospitality brands
Who it suits
Lexer is aimed at retail and hospitality brands, including marketing, retail operations, service, and ecommerce teams. It fits organizations that need unified profiles from many customer-data sources.
Verdict
Lexer Identity Resolution provides profile unification, matching safeguards, broad connectors, and several ingestion methods. Its pricing and implementation approach are customized to the customer database and support needs.
Plans and prices
From Lexer Identity Resolution's own pricing page, checked 4 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Custom pricing | Priced on request | Unlimited users · no seat costs · no activation fees · Pricing based on customer database size; request a tailored pricing breakdown |
The facts
Each one read from Lexer Identity Resolution's own pages, with the date it was checked.
What it does
- Custom data connections
- Lexer says it can ingest data through REST APIs, scheduled database queries, and CSV, Excel, or JSON file imports.checked 4 Oct 2026
- Downstream use
- Unified profiles support audience segmentation, cross-channel lifetime value calculations, and analysis of how online ads influence in-store purchases.checked 4 Oct 2026
- Identity safeguards
- Lexer says it uses link occurrence thresholds and term frequency analysis to help prevent over-unification, and cleans and normalizes data to improve linkage.checked 4 Oct 2026
- Integrations
- Lexer lists native integrations and 500+ Fivetran-powered connectors, including Shopify, Klaviyo, Braze, Meta, Google Ads, and TikTok.checked 4 Oct 2026
- Intended customers
- Lexer describes its CDP as built for retail and hospitality brands and says it supports marketing, retail operations, service, and ecommerce teams.checked 4 Oct 2026
- Matching
- The identity resolution engine uses deterministic and probabilistic matching across identifiers such as email, phone, name, address, device IDs, loyalty numbers, and customer IDs.checked 4 Oct 2026
- Product purpose
- Lexer Identity Resolution connects fragmented customer data into unified profiles across online, in-store, email, social, and device interactions.checked 4 Oct 2026
- Profile updates
- As new data arrives, Lexer automatically merges it into existing customer profiles or creates new profiles.checked 4 Oct 2026
- Retail and hospitality cases
- Lexer describes handling household identity distinctions, anonymous visitors, gift purchases, and linking POS transactions to ecommerce profiles.checked 4 Oct 2026
- Security and compliance
- Lexer states that it is SOC 2 certified and GDPR and CCPA compliant; its data processing addendum also describes encryption at rest and in transit, access controls, and security logging.checked 4 Oct 2026
- Support
- Lexer offers implementation options described as self-serve guided, hybrid, or fully managed, and says support can be scoped to customer needs.checked 4 Oct 2026
The company
- Headquarters
- Melbourne, Australiachecked 28 Sep 2026
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