Leadprio
Leadprio is a web platform for B2B sales and marketing teams that want to define an Ideal Customer Profile (ICP) and assess companies against it.
What Leadprio is
Leadprio is a web platform for B2B sales and marketing teams that want to define an Ideal Customer Profile (ICP) and assess companies against it. Teams can build a profile from scratch or use their existing best customers to shape one, with free templates for small businesses, startups, healthcare, retail, and agencies. Its AI-assisted scoring analyzes companies and ranks their alignment with an ICP, then groups prospects by fit, including A-class accounts and accounts a team may choose to skip. Users can upload prospect data in CSV files or connect HubSpot, Pipedrive, and Salesforce through Zapier. Connected CRMs can automatically analyze new accounts added to the system. Teams can download or sync enriched, organized prospect lists for sales outreach and advertising. Leadprio invites users to create a first profile for free, though its listed plans are paid. Pro is €29 a month; Business is €129 a month. The plans differ in profile, user, and monthly company-grade limits, and Business includes integrations and automations.
Good
- Create an ICP from scratch or best customers
- Free templates cover several business types
- AI-assisted company scoring and fit grouping
- CRM connections available through Zapier
- Download or sync prospect lists
Watch out
- Web platform only
- Pro allows one user and 100 monthly company grades
- Business costs €129 a month
Who it suits
Leadprio suits B2B sales and marketing teams that need to define an ICP, assess accounts, and organize prospects by fit. It can also suit teams that want CRM connections or CSV uploads as part of that process.
Verdict
Leadprio combines ICP definition with account scoring and prospect organization. Teams can create a first profile for free, but ongoing plan capacity and features vary by paid tier.
Plans and prices
From Leadprio's own pricing page, checked 4 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Pro | €29 a month | 10 active customer profiles · 1 user · 100 company grades/month · company history · smooth onboarding · €29/month or €299/year |
| Business | €129 a month | 100 active customer profiles · 10 users · 1000 company grades/month · integrations · company history · assisted onboarding · automations · €129/month or €1299/year |
The facts
Each one read from Leadprio's own pages, with the date it was checked.
What it does
- Account analysis
- The site says connected CRMs can be used to automatically analyze each new account added to the system.checked 4 Oct 2026
- AI scoring
- The site says its AI analyzes and ranks companies by how well they align with an ICP.checked 4 Oct 2026
- CRM connections
- The site names HubSpot, Pipedrive, and Salesforce as CRMs that can connect through Zapier.checked 4 Oct 2026
- ICP creation
- Users can create an ICP from scratch or analyze existing best customers to define one.checked 4 Oct 2026
- Manual uploads
- Users can manually upload CSV files for prospect analysis.checked 4 Oct 2026
- Prioritization
- The product groups prospects by ICP fit, including A-class accounts and accounts the team may want to skip.checked 4 Oct 2026
- Prospect lists
- Users can download or sync enriched and organized prospect lists for sales outreach and advertising.checked 4 Oct 2026
- Purpose
- Leadprio helps B2B teams define Ideal Customer Profiles (ICPs) and analyze accounts against them.checked 4 Oct 2026
- Target audience
- The site presents Leadprio as a platform for B2B sales and marketing teams.checked 4 Oct 2026
- Templates
- The site offers free ICP profile templates, including examples for small businesses, startups, healthcare, retail, and agencies.checked 4 Oct 2026
Money
- Free access
- The site invites users to create a first profile for free.checked 4 Oct 2026
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