Koral
Koral provides visual product discovery for e-commerce stores.
What Koral is
Koral provides visual product discovery for e-commerce stores. Shoppers can upload a photo or screenshot, or use a camera, and image analysis examines color, shape, style, and pattern to find matching products. The service can create outfits, matching sets, complementary recommendations, and shop-the-look bundles from a live catalog. Virtual try-on accepts a shopper’s own photo or an avatar, with avatars for all body types. Koral supports fashion, home and interior, electronics, toys, sports, and other e-commerce sectors. It connects with Shopify, Magento, WooCommerce, and custom platforms through a REST API; its Shopify plugin is described as coming soon. Setup involves syncing a product feed and adding one script tag, with most customers said to launch in under a day. Starter costs $299 a month for one domain and up to 500 products. Pro costs $499 a month for one domain and up to 5.000 products. Both include unlimited search and usage, twice-daily feed updates, Slack support, and additional domains at half price.
Good
- Finds products from photos and screenshots
- Creates outfits and shop-the-look bundles
- Supports virtual try-on with avatars
- Offers REST API integration
- Includes unlimited search and usage on listed plans
Watch out
- Starter is limited to 500 products
- Pro is limited to 5.000 products
- Shopify plugin is coming soon
Who it suits
Koral suits e-commerce businesses in visual retail categories that want image-based product discovery, styling suggestions, or virtual try-on. It is also aimed at stores integrating through supported platforms or its REST API.
Verdict
Koral combines visual search, styling tools, and virtual try-on for e-commerce catalogs. Its paid plans differ mainly by catalog capacity, while both listed tiers include unlimited usage and feed updates.
Plans and prices
From Koral's own pricing page, checked 5 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | $299 a month | 1 domain · Up to 500 products · Unlimited search & usage · 2× daily feed update · Slack channel support · Additional domains at 50% price · $299 /mo |
| Pro | $499 a month | 1 domain · Up to 5.000 products · Unlimited search & usage · 2× daily feed update · Slack channel support · Additional domains at 50% price · $499 /mo |
| Enterprise | — | Up to 4.5M products · Unlimited search & usage · Up to 8× daily feed update · Slack channel support · Custom features · 1 domain; additional at 50% price · $1.000–4.000 /mo |
The facts
Each one read from Koral's own pages, with the date it was checked.
What it does
- API
- The REST API is described as offering sub-second responses through a global CDN.checked 5 Oct 2026
- Enterprise service
- The site lists a 99.9% uptime SLA, custom rate limits, and dedicated support for enterprise API users.checked 5 Oct 2026
- Image analysis
- Visual search analyzes image color, shape, style, and pattern to find matches.checked 5 Oct 2026
- Integration
- Koral says it works with Shopify, Magento, WooCommerce, and custom platforms through its REST API; its Shopify plugin is described as coming soon.checked 5 Oct 2026
- Intended customers
- Koral describes its supported sectors as fashion, home and interior, electronics, toys, sports, and other e-commerce verticals.checked 5 Oct 2026
- Product
- Koral provides visual discovery for e-commerce, letting shoppers use images to find products.checked 5 Oct 2026
- Setup
- The site describes setup as syncing a product feed and adding one script tag, and says most customers launch in under a day.checked 5 Oct 2026
- Styling
- The suite creates outfits, matching sets, complementary product recommendations, and shop-the-look bundles from a live catalog.checked 5 Oct 2026
- Support
- All three listed pricing tiers include Slack channel support.checked 5 Oct 2026
- Usage limit
- Starter is capped at 500 products and Pro at 5.000 products; Enterprise lists a limit of up to 4.5M products.checked 5 Oct 2026
- Virtual try-on
- Virtual try-on supports a shopper's own photo or an avatar, with avatars for all body types.checked 5 Oct 2026
- Visual search
- Shoppers can upload a photo or screenshot, or use a camera, to find matching products.checked 5 Oct 2026
The company
- Company location
- The site footer identifies Koral with Copenhagen.checked 5 Oct 2026
- Headquarters
- Copenhagenchecked 28 Sep 2026
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