FindLume

FindLume is a product-discovery and shopping-assistance service for online shops, pairing photo search with catalog-aware recommendations and merchandising controls. It best suits merchants who want shoppers to search by appearance as well as text. The broad feature set is compelling, but quotas, seat limits and the lack of a general availability guarantee deserve close attention.

Overview

Customers upload a photo to find matching products by color, style and shape. Hybrid ranking combines vector similarity with text relevance, while the AI assistant uses a shop’s catalog and knowledge base to answer questions and recommend items. Bringing these capabilities together is useful for stores with varied discovery needs, though the plan limits make scale and expected traffic important buying considerations.

Key features

Search and assistance

Visual search is based on uploaded images, making it a natural fit when shoppers recognize a product’s look more readily than they can describe it. Hybrid ranking blends visual similarity and text relevance, rather than relying on either signal alone. The assistant adds catalog-based answers and recommendations; its monthly chat allowance is capped on Grow and Scale, so high-volume stores should plan around that ceiling.

Merchandising and analytics

Merchants can pin, boost, bury or hide products in search results and preview changes in real time. This gives teams direct control over product placement, which is valuable when commercial priorities should shape results. Analytics track searches, clicks, zero-result queries and conversion rates, offering measures that can inform further tuning.

Shop compatibility and data

FindLume supports Shopify, Magento, Shopware and other platforms, and offers both web and API access. Shopper data is processed on servers in Germany, while catalog import takes place on the maker’s hardware in Bulgaria. Habitat Creative Ltd. provides a GDPR Article 28 Data Processing Agreement, and says merchant-specific website models are not combined across merchants; Microsoft does not use Azure OpenAI data to train its models.

Pricing

FindLume has a free plan, paid plans from €79/mo (annual), and a 14-day trial. The listed paid tiers are billed monthly at the prices below, so check the billing term that applies to the plan you choose. When a monthly quota runs out and there is no pack balance, requests of that type stop until the quota resets.

Free is the low-commitment option, but its quotas and limits are not described here and it carries no support commitment. Build gives a small shop API access and both discovery tools, but one seat and 10,000 monthly searches make it a narrow starting tier. Grow is the first tier with merchandising rules and accommodates more sites and staff; Scale raises those ceilings, adds longer data retention and priority support. Enterprise fits shops needing tailored capacity or dedicated infrastructure, but requires a custom quote. Support is by email; dedicated support and an SLA are available for Enterprise, while availability is not guaranteed outside a written Enterprise agreement.

Platforms

FindLume is offered through web and API access and is intended for businesses running online shops. Its stated shop-platform support includes Shopify, Magento, Shopware and any platform.

Who it's for

It is less suited to buyers who need an availability commitment without an Enterprise agreement, or to shops whose search and chat demand could regularly exceed plan quotas.

Pros and cons

Pros

• Visual search, hybrid ranking and a catalog-based assistant address distinct ways shoppers find products.
• Merchants can control product placement with pin, boost, bury and hide rules, with real-time preview.
• Search, click, zero-result and conversion tracking provides practical measures for improving discovery.
• Enterprise can include dedicated infrastructure, support and an SLA for businesses that need tailored terms.

Cons

• Monthly search and chat quotas can stop further requests until reset when no pack balance remains.
• Build is limited to one team member, and even Scale caps the team at 25.
• The free plan has quotas and limits but no support commitment.
• There is no availability guarantee outside a written Enterprise agreement.

Alternatives

Google Lens is a free alternative across Android, iOS, macOS, web and Windows if you want broad-platform visual search rather than a shop-focused discovery and merchandising suite.

Ecomvis is worth comparing if you want text, voice and image search in its free tier, which includes 50 AI searches per month, one website and API access.

Pinterest Lens is a free option for Pinterest users who want visual search on Android, iOS or web; it requires a Pinterest account, and mobile camera search needs camera access.

i spy is a free-to-download Android and iOS alternative, with some features requiring a paid subscription.

Trooply Visual Search API is an alternative for API-focused projects: its free tier includes 50 products, 1,000 API calls per month, a 10-requests-per-minute limit, and image and text search.

Lookbook AI is another option for shops seeking a visual product finder widget; its free Starter tier supports up to 1,000 products and 1,000 searches per month, with basic analytics and email support.

Pictr.ai has a free tier for smaller catalogs, with up to 50 products, 100 searches per month, one API key and an embeddable widget.

Bantoa Visual Search is a paid alternative for Android, iOS and web.

Verdict

FindLume is a strong fit for online shops that want photo search, catalog-based assistance and direct merchandising controls in one service. Its clearest advantage is that breadth; its main drawback is that quotas can halt requests and availability is not guaranteed outside Enterprise terms. Choose it when the listed capacity and support conditions suit your store, and look elsewhere if you need a firm availability commitment without a custom Enterprise agreement.