Keila
Keila is open-source email marketing software for contact lists, signup forms, and personalized newsletter campaigns.
What Keila is
Keila is open-source email marketing software for contact lists, signup forms, and personalized newsletter campaigns. Users can build campaigns with a visual block editor, Markdown, MJML, or plain text. Forms support custom fields, checkboxes, dropdowns, and tags. Segmentation uses custom data and campaign interactions through a visual editor or query language. Shopify Liquid templates and JSON custom data support personalized content and subject lines. Open and click tracking can be enabled or disabled; Keila says tracking pixels and clicks do not use IP addresses or cookies. Sending works through SMTP, AWS SES, Mailgun, Postmark, or SendGrid, and an API manages contacts, campaigns, and automated workflows. Keila is AGPLv3-licensed and offers an official Docker image for self-hosting. Its managed Cloud service runs on infrastructure in Germany and France, with a Data Processing Agreement for EU or EEA contacts.
Good
- Open-source AGPLv3 software
- Visual, Markdown, MJML, and plain-text editors
- Segmentation by data and interactions
- Self-hosting with official Docker image
- Unlimited contacts and projects on listed plans
Watch out
- No free plan
- No email automation listed
- No A/B testing listed
- Keila XS limits sending to 2,000 emails monthly
Who it suits
Keila suits users who want hosted or self-hosted newsletter tools with segmentation and customizable sending options. It is also relevant to teams needing European cloud infrastructure or an open-source deployment.
Verdict
Keila combines newsletter creation, forms, segmentation, personalization, and multiple delivery integrations in hosted or self-hosted versions. Its plans scale by monthly email volume, while automation and A/B testing are not included in the listed capabilities.
Plans and prices
From Keila's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Keila XS | €8 a month | 2,000 emails/month · unlimited contacts · unlimited projects · Send with Keila or bring your own email server · €8/month (€8.00 incl. tax) |
| Keila S | €16 a month | 5,000 emails/month · unlimited contacts · unlimited projects · Send with Keila or bring your own email server · €16/month (€16.00 incl. tax) |
| Keila M | €32 a month | 15,000 emails/month · unlimited contacts · unlimited projects · Send with Keila or bring your own email server · €32/month (€32.00 incl. tax) |
| Keila L | €64 a month | 50,000 emails/month · unlimited contacts · unlimited projects · Send with Keila or bring your own email server · €64/month (€64.00 incl. tax) |
| Keila XL | €128 a month | 100,000 emails/month · unlimited contacts · unlimited projects · Send with Keila or bring your own email server · €128/month (€128.00 incl. tax) |
| Keila XXL | €256 a month | 250,000 emails/month · unlimited contacts · unlimited projects · Send with Keila or bring your own email server · €256/month (€256.00 incl. tax) |
The facts
Each one read from Keila's own pages, with the date it was checked.
What it does
- A/B testing
- Nochecked 20 Sep 2026
- Analytics privacy
- Users can track opens and clicks or disable tracking; Keila says it does not track IP addresses or cookies from tracking pixels and clicks.checked 8 Oct 2026
- API
- Keila provides an API to manage contacts and campaigns and to automate email marketing workflows.checked 8 Oct 2026
- Audience segmentation
- Yeschecked 20 Sep 2026
- Cloud hosting
- Keila says its managed Cloud service runs on European infrastructure in Germany and France.checked 8 Oct 2026
- Delivery handling
- On Keila Cloud, hard bounces, three recent soft bounces, and complaints trigger automatic contact unsubscription; self-hosted users can enable handling for SES senders.checked 8 Oct 2026
- Email automation
- Nochecked 20 Sep 2026
- Email editors
- Campaigns can be created with a visual block editor, Markdown, MJML, or plain text.checked 8 Oct 2026
- Forms
- Its form builder supports custom text fields, checkboxes, dropdowns, and tags.checked 8 Oct 2026
- GDPR agreement
- Keila provides a Data Processing Agreement for Cloud customers and says it is mandatory when using Keila Cloud for EU or EEA contacts.checked 8 Oct 2026
- Monthly send limit
- 2000checked 20 Sep 2026
- Personalization
- Keila supports Shopify Liquid templates and JSON custom data for personalized campaigns and subject lines.checked 8 Oct 2026
- Purpose
- Keila lets users manage contact lists, create signup forms, and design and send personalized newsletter campaigns.checked 8 Oct 2026
- Segmentation
- Contacts can be segmented using custom data and campaign interactions, with a visual editor and a query language.checked 8 Oct 2026
- Self-hosting and license
- Keila is AGPLv3-licensed open-source software with an official Docker image for self-hosting.checked 8 Oct 2026
- Sending integrations
- Keila supports SMTP, AWS SES, Mailgun, Postmark, and SendGrid, and its homepage says a Zapier integration is in private beta.checked 8 Oct 2026
- Support
- Keila offers help with templates, website form embedding, and spam complaints, and lists paid support for self-hosting by contacting [email protected].checked 8 Oct 2026
Money
- Free plan
- Nochecked 20 Sep 2026
- Free tier
- The pricing page says Keila has no free plan and mentions possible discounts for open-source projects, nonprofits, and small businesses having trouble affording a paid plan.checked 8 Oct 2026
