Impreza
Impreza is a paid WordPress theme for building self-hosted websites and WooCommerce stores.
What Impreza is
Impreza is a paid WordPress theme for building self-hosted websites and WooCommerce stores. Its visual drag-and-drop tools include a built-in Live Builder that can be used without WPBakery. The product lists 63 starter sites, more than 50 demos and over 300 pre-made page designs. Header, grid, footer and form builders are joined by mega menus, popups, dynamic content and custom font uploads. WooCommerce tools include a shop demo, product-page and grid builders, and one-click catalog mode. Compatibility is listed for WooCommerce, WPML, bbPress, Gravity Forms, Contact Form 7, Yoast SEO and The Events Calendar. Performance and SEO features include lazy loading, adaptive images, CSS and JavaScript optimization, schema markup and Yoast SEO support. The theme supports translation, multilingual sites and RTL layouts, and includes form consent checkboxes for GDPR assistance. A Regular License costs $69, paid once; an Extended License costs $3,999, paid once. Both include six months of support and future updates while the theme remains on ThemeForest.
Good
- Built-in visual Live Builder
- 63 starter sites
- WooCommerce builders and catalog mode
- RTL and multilingual support
- Six months of support included
Watch out
- No free plan
- Regular license covers one public domain
- Prices exclude tax and handling fees
- Future updates depend on ThemeForest availability
Who it suits
Impreza suits WordPress users building custom websites or WooCommerce stores with visual tools and starter designs. It is also relevant to multilingual, RTL and plugin-integrated sites.
Verdict
Impreza combines extensive WordPress design controls with WooCommerce-specific builders and broad plugin compatibility. Buyers should match the license to their domain and charging requirements before purchase.
Plans and prices
From Impreza's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Regular License | $69, paid once | One client · one end product · end users cannot be charged · 6 months support · future updates · One-time purchase; price excludes tax and handling fees. |
| Extended License | $3,999, paid once | One client · one end product · end users can be charged · future updates · 6 months support · One-time purchase; price excludes tax and handling fees. |
The facts
Each one read from Impreza's own pages, with the date it was checked.
What it does
- Builder
- It includes a visual drag-and-drop builder and says it can be used without WPBakery through its built-in Live Builder.checked 8 Oct 2026
- Commerce
- WooCommerce features include a shop demo, product page and grid builders, and one-click catalog mode.checked 8 Oct 2026
- Customization
- Features include header, grid, footer and form builders, built-in mega menus, popups, dynamic content and custom font upload.checked 8 Oct 2026
- Designs
- The product page lists more than 50 demos and more than 300 pre-made page designs.checked 8 Oct 2026
- Download contents
- The listed download files include PHP, CSS and JavaScript files, and demo images are excluded from the download.checked 8 Oct 2026
- Integrations
- The page lists compatibility with WooCommerce, WPML, bbPress, Gravity Forms, Contact Form 7, Yoast SEO and The Events Calendar, among other plugins.checked 8 Oct 2026
- Languages
- The theme is described as translatable, multilingual-ready and RTL-supported, with community-powered translations in several languages.checked 8 Oct 2026
- License limit
- The product FAQ says a regular license is for one public domain and requires a separate regular license for each additional domain.checked 8 Oct 2026
- Performance and SEO
- Listed features include lazy loading, adaptive images, CSS and JavaScript size optimization, schema markup and support for Yoast SEO.checked 8 Oct 2026
- Privacy tools
- The page says the theme provides tools to help with GDPR compliance, including form consent checkboxes.checked 8 Oct 2026
- Product
- Impreza is a WordPress website and WooCommerce builder theme.checked 8 Oct 2026
- Support
- The purchase includes six months of support from UpSolution and access to an illustrated knowledge base and support portal.checked 8 Oct 2026
- Test drive
- The product page offers a free test drive using the buyer’s own content and needed plugins, but does not state a trial duration.checked 8 Oct 2026
- Updates
- The product page says free updates are available while the theme remains on ThemeForest.checked 8 Oct 2026
The company
- Founded
- 2013checked 28 Sep 2026
Alternatives to Impreza
- 1
Blocksy
Free planOpen sourceWebSelf-hosted7.7From $69 a year - 2
ColorMag
Free planOpen sourceWebSelf-hosted7.7Free plan - 3
Neve
Free planOpen sourceWebAPISelf-hosted7.7From $69 a year - 4
Zakra
Free planOpen sourceWebSelf-hosted7.7From $69 a year - 5
Readable
WebSelf-hosted6.9From $99 a year - 6
Layers
Free planWebSelf-hosted6.8$29 one-time