
hoo.be
hoo.be gives creators a customizable page for sharing what they make, sell, and promote.
What hoo.be is
hoo.be gives creators a customizable page for sharing what they make, sell, and promote. Its builder supports smart link blocks, products, photo carousels, and social embeds, with options for custom colors, block layouts, and mobile-first pages. Creators can track views, clicks, traffic sources, devices, and locations in real time, and create shortened URLs using their handle with custom slugs and click analytics. The service connects with platforms including Instagram, TikTok, YouTube, Spotify, Shopify, Etsy, PayPal, and Ko-fi, and can embed content from YouTube, Spotify, Apple Music, and SoundCloud. The Free plan costs $0/month and includes one profile, unlimited links, up to two draft pages, basic customization and analytics, limited contact collection, and a 9% platform seller fee. Pro costs $9.99/month; Premium costs $29.99/month and includes up to five profiles and custom domains. hoo.be lists Android, iOS, and web access, and says it is used by more than 1.5 million creators.
Good
- Tracks views, clicks, sources, devices, and locations in real time
- Short links support custom slugs and click analytics
- Embeds YouTube, Spotify, Apple Music, and SoundCloud
- Free plan has no time limit
Watch out
- Free includes only one profile
- Free limits draft pages to two
- Custom domains are not included with Free or Pro
- Free plan charges a 9% platform seller fee
Who it suits
hoo.be suits creators such as musicians, podcasters, artists, photographers, streamers, coaches, and writers who want a page for their links, products, or media. Its free plan may fit someone who needs one profile and up to two draft pages.
Verdict
hoo.be combines a customizable creator page with link analytics, short URLs, and media embeds. The free plan covers a single profile, while custom domains require Premium.
Plans and prices
From hoo.be's own pricing page, checked 14 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | 1 profile · unlimited links · up to 2 draft pages · basic customization and analytics · limited contact collection · hoo.be branding · tip jar · 9% platform seller fee · $0/month |
| Pro | $9.99 a month | Everything in Free · redirect links · unlimited draft pages · advanced customization and analytics · unlimited contact collection · remove branding · scheduled pages · handle changes · custom SEO · 5% platform seller fee · $9.99/month |
| Premium | $29.99 a month | Everything in Pro · Paywall Shield · up to 5 profiles · custom domains · CreatorPass opportunities · verification checkmark · priority support · 0% platform seller fee · $29.99/month |
The facts
Each one read from hoo.be's own pages, with the date it was checked.
What it does
- Agency dashboard
- Agency workspaces centralize creator profiles, page editing, rosters, team members, domains, and aggregate analytics.checked 14 Oct 2026
- Analytics
- Analytics report page views, page clicks, click-through rate, individual link clicks, traffic sources, devices, and locations depending on plan.checked 14 Oct 2026
- Analytics ranges
- The analytics date selector supports 7-day, 30-day, 90-day, all-time, and custom ranges.checked 14 Oct 2026
- Audience
- hoo.be says the service is used by more than 1.5 million creators.checked 7 Oct 2026
- BBB employee count
- The BBB profile states that Hoo.be has 26 employees and identifies Jordan Greenfield as founder.checked 14 Oct 2026
- Connected accounts
- Creators may connect Instagram, TikTok, YouTube, and supported commerce, content, and music accounts using authorized API access tokens.checked 14 Oct 2026
- Crunchbase acquisition
- Crunchbase records hoo.be acquiring Grapevine Logic.checked 14 Oct 2026
- Crunchbase founders
- Crunchbase lists Jordan Greenfield as founder and CEO, with Sam Swan and Casin Ward as co-founders.checked 14 Oct 2026
- Crunchbase investors
- Crunchbase identifies Ideanomics and Trajectory Ventures as hoo.be investors and records a venture round with undisclosed amount.checked 14 Oct 2026
- Customization
- Pages can use custom colors, mobile-first layouts, block layouts, and custom domains on the applicable plan.checked 14 Oct 2026
- Data collection
- Visitor analytics can include viewed pages, clicked links, device and browser data, IP address, approximate city, referrer, and cookie identifiers.checked 14 Oct 2026
- Direct links
- Every account link can have a customizable direct-link slug of up to 50 characters using letters, numbers, and hyphens.checked 14 Oct 2026
- Documentation
- The support center provides task guides for pages, embeds, analytics, payments, handles, and agency dashboards, generally with short step-by-step instructions.checked 14 Oct 2026
- Embed fallback
- If a supported URL cannot be embedded, hoo.be displays it as a standard link card.checked 14 Oct 2026
- Embeds
- Supported embeds include Instagram, YouTube, TikTok, Spotify, Apple Music, X, Twitch, Threads, Vimeo, GoFundMe, Laylo, ShopMy, BandsInTown, Ticketmaster, and Matterport.checked 14 Oct 2026
- Google Workspace integration
- The hoo.be Assistant can connect to Gmail, calendars, Drive, Docs, Sheets, and Slides to answer requests and perform approved actions.checked 14 Oct 2026
- Integrations
- The creator page lists Instagram, TikTok, YouTube, Snapchat, Spotify, Apple Music, SoundCloud, Audiomack, Amazon, ShopMy, Shopify, Etsy, PayPal, Cash App, Venmo, and Ko-fi.checked 7 Oct 2026
- Licence
- The opened official pages do not identify an open-source licence for the hoo.be software.checked 14 Oct 2026
- Limit: external security flag
- ScamDoc's opened report assigns hoo.be a low trust designation and records an AlienVault malware detection, while also noting HTTPS.checked 14 Oct 2026
- Limit: handle changes
- Changing a handle immediately breaks the old address and all direct links based on it, with no forwarding.checked 14 Oct 2026
The company
- BBB company record
- BBB lists Hoo.be at 22 Boston Wharf Road in Boston, says it is not accredited, and gives it an A+ rating.checked 14 Oct 2026
- Company
- The privacy policy identifies the operator as FNL Technologies, Inc. and lists its address as 5 Sanger Circle, Dover, MA 02030.checked 7 Oct 2026
- Headquarters
- Dover, Massachusetts, United Stateschecked 28 Sep 2026
Money
- Free plan limit
- The Free plan includes one profile and up to two draft pages, and its FAQ says it has no time limit.checked 7 Oct 2026
The full review of hoo.be
hoo.be is a creator-page builder that brings links, content, and sales options together in one place. It suits creators who want embeds and audience tracking alongside a profile, rather than just a bare link list. Its free tier is a useful starting point, but custom domains and lower seller fees require a paid plan.
Overview
hoo.be gives creators a customizable page for what they make, sell, and share. It supports a broad mix of creator types, from musicians and photographers to podcasters, streamers, coaches, and writers. The service says more than 1.5 million creators use it. Its strength is combining presentation, link tracking, and commerce in one profile; anyone seeking only a simple list of destinations may not need that range.
Key features
The builder supports smart link blocks, products, photo carousels, and social embeds. Custom colors, block layouts, and mobile-first pages give creators some control over how the profile presents their work. YouTube, Spotify, Apple Music, and SoundCloud content can be embedded directly, and the creator page names integrations including Instagram, TikTok, YouTube, Snapchat, Amazon, Shopify, Etsy, PayPal, Cash App, Venmo, and Ko-fi.
Analytics track views, clicks, traffic sources, devices, and locations in real time. Short URLs can use a creator’s hoo.be handle, with customizable slugs and click analytics. Together, those tools help creators see how audiences arrive and which links draw attention; the analytics are less useful to someone who has no need to measure traffic.
hoo.be says it uses encryption in transit, access controls, and monitoring, and does not sell personal information. Stripe processes subscriptions, tips, and creator payments; hoo.be says it does not store full credit card information. Its privacy policy says the mobile app does not include third-party advertising.
Pricing
The Free plan costs nothing, billed $0/month. It includes one profile, unlimited links, up to two draft pages, basic customization and analytics, limited contact collection, and a 9% platform seller fee. With no time limit, it works for a single-profile creator testing a page, but the draft cap and seller fee can become constraints as the page and sales activity grow.
Pro costs $9.99 a month, billed $9.99/month. It keeps one profile and unlimited links while adding unlimited draft pages, advanced customization and analytics, unlimited contact collection, redirect links, and a lower 5% seller fee. It is the more suitable step up for creators building out a page or collecting contacts, though custom domains are still excluded.
Premium costs $29.99 a month, billed $29.99/month. It supports up to five profiles and includes unlimited links and draft pages, custom domains, Paywall Shield, priority support, and a 0% platform seller fee. It best fits creators managing multiple profiles or who need their own domain; for a single profile without those needs, the higher monthly cost is harder to justify.
Platforms
hoo.be is available on Android, iOS, and the web, giving creators mobile-app and browser access.
Who it's for
hoo.be is a strong fit for creators who want one mobile-first destination for social links, embedded media, products, and audience analytics. Musicians can bring supported audio and streaming services together, while sellers can use commerce links and contact collection. It is less compelling for users who need neither analytics nor embeds, or who require a custom domain but do not want Premium.
Pros and cons
- Pro: The builder combines links, products, photo carousels, and media embeds, so a creator page can present more than a list of outbound links.
- Pro: Real-time traffic metrics and short-link click analytics help creators assess audience activity across their page and URLs.
- Pro: The Free plan has no time limit and permits unlimited links.
- Con: Free is capped at one profile and two draft pages, with limited contact collection and a 9% seller fee.
- Con: Pro still lacks custom domains, so creators who need a branded domain must pay for Premium.
- Con: Premium's monthly price may be excessive for a single-profile user who does not need multiple profiles, a custom domain, or a 0% seller fee.
Alternatives
For broader options in this category, see One-Page Website Builders.
Choose Linktree if its free plan’s unlimited basic links, product and course sales, and brand offers better match your needs; it also offers a free trial. Consider EventCreate instead when event registration is the priority: its free plan covers one event, 50 attendees, and one user, with a 5% ticketing fee.
Lnk.Bio is worth considering if you want its free allowance of unlimited links, three pages, basic statistics, templates, and a QR code. Linkbio may suit a creator who needs one bio site and unlimited links with 50 monthly email sends, though its free plan has a 10% transaction fee.
Milkshake is another free option for unlimited links and cards, with 30 days of Insights analytics and the ability to sell digital files through Stripe. Beacons may be a better fit for someone who values AI credits and email sends in a free plan, which includes 30 daily AI credits, 50 email sends per month, and a 9% seller fee.
Choose Later Linkin.bio if its free features for social links and Instagram posts are the priority: the free plan allows one social link of each type, unlimited buttons, one link per Instagram post, and up to three months of click data. AllMyLinks is a simpler free alternative built around one link, unlimited content, Shield Protection™, and a landing page.
Verdict
hoo.be is best for creators who want a polished, media-rich profile with measurable traffic and room to connect sales and contact collection. Its no-time-limit Free plan makes it easy to start, while Pro improves capacity without changing the one-profile ceiling. Choose Premium when custom domains, several profiles, or the 0% seller fee justify the $29.99 USD monthly price; otherwise, a simpler link page may be the better fit.
Getting started
- Open hoo.be on the web or use its mobile application
- Create a profile and choose a plan
- Build a page with links, products, carousels, or embeds
- Connect listed social, music, commerce, or payment services
- Customize colors, layouts, and available domain settings
- Review analytics for views, clicks, traffic sources, devices, and locations
Limits worth knowing
Free includes one profile, up to two draft pages, basic customization and analytics, limited contact collection, and a 9% platform seller fee. Pro includes one profile and a 5% seller fee; custom domains require Premium.
Questions
How much does hoo.be cost?
Free costs $0.00 per month. Pro costs $9.99 per month, and Premium costs $29.99 per month.
What does the Free plan include?
It includes one profile, unlimited links, up to two draft pages, basic customization and analytics, limited contact collection, and a 9% platform seller fee.
Which plan includes custom domains?
Custom domains are listed on Premium and are not included with Free or Pro.
Which platforms can hoo.be connect to?
Listed integrations include Instagram, TikTok, YouTube, Snapchat, Spotify, Apple Music, SoundCloud, Audiomack, Amazon, ShopMy, Shopify, Etsy, PayPal, Cash App, Venmo, and Ko-fi.
Does hoo.be provide analytics?
Yes. It tracks views, clicks, traffic sources, devices, and locations in real time, plus click analytics for shortened links.
Who operates hoo.be?
The privacy policy identifies FNL Technologies, Inc. as the operator and lists its address in Dover, Massachusetts.
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