
haku
haku is a web platform for endurance event organizers and nonprofits running fundraising programs and events.
What haku is
haku is a web platform for endurance event organizers and nonprofits running fundraising programs and events. It brings together registration, fundraising, marketing, CRM and event operations. Organizers can set up branded, mobile-first registration, configure waves and corrals, coordinate bib and merchandise logistics, connect timing integrations and send race-day updates. A native CRM and real-time dashboards bring participant and supporter data together for segmentation and outreach. Listed integrations include Salesforce, Runna, Google Tag, Stripe, Garmin, Strava and Queue-it. Its Salesforce integration syncs community, membership, donation, rewards, volunteer and registration data in real time. haku also offers eligibility lookup and automated donor outreach by email. Pricing is transaction based, with no setup or subscription fees; exact terms vary by organization and program. The platform says it serves organizations across several regions, while currencies and payment methods depend on country. Customers have a customer experience contact, and support options may include implementation, launch planning and on-site event support.
Good
- Branded, mobile-first event registration
- Includes CRM and real-time dashboards
- Salesforce syncs several data types in real time
- Automated donor outreach by email
- Customer experience contact for each customer
Watch out
- Pricing terms vary by organization and program
- Currencies and payment methods depend on region
Who it suits
haku is suited to endurance event organizers and nonprofits managing fundraising programs and events. It may fit teams seeking registration, participant data, fundraising and event operations in one platform.
Verdict
haku combines event operations and fundraising tools with CRM, integrations and support options. Organizations should request commercial terms for their specific program, since pricing varies.
Plans and prices
From haku's own pricing page, checked 3 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Transaction-based pricing | Priced on request | Fee on successful transactions · payment processing terms vary · No setup or subscription fees; exact transaction terms vary by organization and program. |
The facts
Each one read from haku's own pages, with the date it was checked.
What it does
- Commercial terms
- Pricing is transaction based rather than subscription or per-event pricing, and exact commercial terms vary by organization and program.checked 3 Oct 2026
- CRM and insights
- The platform includes a native CRM, real-time dashboards and participant or supporter data for segmentation and outreach.checked 3 Oct 2026
- Data handling
- The endurance page says haku does not market to participants and uses enterprise-level controls and clear permissions to protect customer data.checked 3 Oct 2026
- Event features
- Endurance event tools include branded mobile-first registration, wave and corral setup, bib and merchandise logistics, timing integrations and race-day updates.checked 3 Oct 2026
- Integrations
- Listed integrations include Salesforce, Runna, Google Tag, Stripe, Garmin, Strava and Queue-it.checked 3 Oct 2026
- Launch readiness
- For high-demand registrations, haku says teams plan launch readiness in advance to prepare registration, integrations and operational workflows for traffic spikes.checked 3 Oct 2026
- Product
- haku is an all-in-one platform for endurance events and nonprofits that brings together registration, fundraising, marketing, CRM and event operations.checked 3 Oct 2026
- Regions and currencies
- haku says it serves organizations across North America, South America, Europe, the Middle East, Australia and other regions, with currencies and payment methods depending on country and region.checked 3 Oct 2026
- Salesforce sync
- The Salesforce integration syncs community, membership, donation, rewards, volunteer and registration data in real time.checked 3 Oct 2026
- Security materials
- haku’s Trust Center lists SOC 2 Type 2, PCI DSS and penetration-test reports among its security documents.checked 3 Oct 2026
- Support
- Each customer has access to a customer experience contact, and support options may include implementation, configuration, launch planning, participant support and on-site event support.checked 3 Oct 2026
- Who it serves
- haku supports endurance organizers and nonprofits running fundraising programs and events.checked 3 Oct 2026
The company
- Founded
- haku’s official company information lists its launch as 2013.checked 3 Oct 2026
- Headquarters
- Miami, Florida, United Stateschecked 28 Sep 2026
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