GetWhy
GetWhy is a web-based AI platform for qualitative research, covering study design, participant recruitment, interviews, analysis, and research outputs.
What GetWhy is
GetWhy is a web-based AI platform for qualitative research, covering study design, participant recruitment, interviews, analysis, and research outputs. It is built for enterprises seeking human understanding at speed and scale. AI can turn a research question into a study guide while researchers retain control. GetWhy says it can recruit from 300 million verified B2B and B2C participants worldwide, and its AI runs adaptive video interviews in more than 100 languages with real-time follow-up questions.
The platform analyzes tone, emotion, and context alongside spoken words. Experienced researchers guide, review, and validate studies and insights, which can be packaged as articles, presentations, videos, or podcasts. GetWhy says it delivers decision-ready insights in 48 hours from the first interview. Studies start at $2-4K per study, and the first project has no annual commitment. Deployment strategists help define use cases, governance, and playbooks, while customer success supports adoption. The company was founded in 2018 and is headquartered in Copenhagen, Denmark. Its homepage lists ISO 27001, CIS Controls, EU data residency, GDPR, VSA Core, and routine penetration tests.
Good
- Adaptive video interviews support more than 100 languages
- Recruitment covers B2B and B2C participants
- Analysis considers tone, emotion, and context
- Research insights can be packaged in several formats
Watch out
- Studies start at $2-4K per study
- Quantitative analysis is not supported
Who it suits
GetWhy suits enterprise teams running qualitative research that need recruitment, interviews, and analysis in a single workflow. It includes researcher review and support for adoption across teams.
Verdict
GetWhy combines AI-assisted qualitative research with experienced researcher review and multiple output formats. Study costs start at $2-4K, with no annual commitment for the first project.
Plans and prices
From GetWhy's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Per-study research | Priced on request | Studies start at $2-4K per study; no annual commitment for the first project |
The facts
Each one read from GetWhy's own pages, with the date it was checked.
What it does
- Analysis
- The platform analyzes tone, emotion, and context in addition to spoken words.checked 7 Oct 2026
- Delivery speed
- GetWhy says it delivers decision-ready insights in 48 hours from the first interview.checked 7 Oct 2026
- Human review
- Experienced researchers guide, review, and validate studies and insights.checked 7 Oct 2026
- Integration
- GetWhy says its research outputs flow natively into Market Logic’s DeepSights platform for a select group of joint enterprise clients, with broader rollout planned during 2026.checked 7 Oct 2026
- Intended customers
- The platform is built for enterprises that need human understanding at speed and scale.checked 7 Oct 2026
- Interviews and languages
- Its AI runs adaptive video interviews in more than 100 languages and can ask follow-up questions in real time.checked 7 Oct 2026
- Participant recruitment
- GetWhy says it provides access to 300 million verified B2B and B2C participants worldwide.checked 7 Oct 2026
- Pricing detail
- The maker says studies start at $2-4K and that the first project has no annual commitment.checked 7 Oct 2026
- Research outputs
- GetWhy Stories package research insights as articles, presentations, videos, and podcasts.checked 7 Oct 2026
- Security
- The company’s homepage lists ISO 27001, CIS Controls, EU data residency, GDPR, VSA Core, and routine penetration tests.checked 7 Oct 2026
- Study design
- AI helps turn a research question into a ready-to-run study guide while researchers retain control.checked 7 Oct 2026
- Support
- GetWhy says deployment strategists help define use cases, establish governance, and create playbooks, while customer success supports adoption across teams.checked 7 Oct 2026
- What it does
- GetWhy is an end-to-end AI platform for qualitative research, covering study design, recruitment, AI-moderated interviews, synthesis, and activation.checked 7 Oct 2026
The company
- Founded
- 2018checked 28 Sep 2026
- Headquarters
- Copenhagen, Denmarkchecked 28 Sep 2026
