FunnelMob
FunnelMob combines paid-ad attribution and product analytics to help app teams connect user sources with conversions and revenue.
What FunnelMob is
FunnelMob combines paid-ad attribution and product analytics to help app teams connect user sources with conversions and revenue. Its SDK tracks installs, screen views, purchases, subscription activity, and custom events, with automatic tracking that needs no configuration. Attribution covers Meta, Google, TikTok, and Apple Search Ads, with campaign insights and ROAS reporting. The platform also includes retention reports, funnel analysis, and revenue tracking. Its AI agent accepts natural-language questions and can surface trends, anomalies, and recommendations. Remote config supports feature flags, targeted rollouts, paywall settings, version targeting, and an audit log. Named integrations include App Store Connect, Google Play, RevenueCat, Superwall, Meta Ads, and TikTok Ads. FunnelMob runs on Android, iOS, and web. The Free plan costs $0/mo and includes up to 10K monthly events, one team member, and limited AI access; Growth costs $49/mo for up to 100K monthly events, five team members, and unlimited AI. Scale is custom-priced. Above-plan events continue to be recorded, but full dashboard access requires an upgrade.
Good
- Tracks installs, purchases, and custom events
- Attributes campaigns across four ad platforms
- Includes retention reports and funnel analysis
- Offers a free plan and free trial
Watch out
- Free plan limits teams to one member
- Free plan includes limited AI access
- Full dashboard access above plan limits requires an upgrade
Who it suits
The Free plan is described for indie developers and small apps starting with analytics. Growth may suit app teams needing higher event limits, more teammates, and unlimited AI access.
Verdict
FunnelMob combines acquisition attribution with in-app analytics, reporting, and remote config across mobile and web. Check the event and team limits against your needs, since exceeding a plan limit means upgrading to retain full dashboard access.
Plans and prices
From FunnelMob's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | Up to 10K monthly events · 1 team member · limited AI agent · $0/mo |
| Growth | $49 a month | Up to 100K monthly events · Up to 5 team members · unlimited AI agent · $49/mo |
| Scale | Priced on request | Unlimited events · Unlimited team members · EU data residency available where available · Custom |
The facts
Each one read from FunnelMob's own pages, with the date it was checked.
What it does
- AI agent
- The AI agent accepts natural-language questions about analytics and can surface trends, anomalies, and recommendations.checked 7 Oct 2026
- Attribution
- The platform attributes installs across Meta, Google, TikTok, and Apple Search Ads, and offers campaign-level insights and ROAS reporting.checked 7 Oct 2026
- Audience
- The Free plan is described as being for indie developers and small apps getting started with analytics.checked 7 Oct 2026
- Certifications
- FunnelMob says it is actively pursuing SOC 2 Type II and ISO 27001 certifications.checked 7 Oct 2026
- Event tracking
- Its lightweight SDK captures installs, screen views, purchases, subscription events, and custom events, with zero-config auto-tracking.checked 7 Oct 2026
- Integrations
- The site names App Store Connect, Google Play, RevenueCat, Superwall, Meta Ads, and TikTok Ads among its integrations.checked 7 Oct 2026
- Limits
- Events above a plan limit continue to be tracked, but customers must upgrade to keep accessing the full dashboard.checked 7 Oct 2026
- Privacy
- FunnelMob says it does not sell personal data or use end-user data for its own advertising, cross-customer tracking, or profiling.checked 7 Oct 2026
- Product
- FunnelMob combines paid ad attribution with product analytics to help app teams track user sources, conversions, and revenue.checked 7 Oct 2026
- Remote config
- Remote config supports feature flags, targeted rollouts, dynamic paywall settings, version targeting, and an audit log.checked 7 Oct 2026
- Security
- The privacy policy lists TLS 1.2-or-higher encryption in transit, AES-256 encryption at rest, access controls, and regular vulnerability scanning and penetration testing.checked 7 Oct 2026
- Support
- The help center directs customers to [email protected] for assistance.checked 7 Oct 2026
The company
- Headquarters
- United Stateschecked 28 Sep 2026
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