Franscale
Franscale is a web-based franchise recruitment CRM for UK franchisors managing enquiries through signed franchise agreements.
What Franscale is
Franscale is a web-based franchise recruitment CRM for UK franchisors managing enquiries through signed franchise agreements. Its 10-stage recruitment pipeline can be viewed as a kanban board or searchable list. Prospects receive scores from 0 to 100 based on financial fit, timeline, motivation, experience, engagement and territory. An interactive UK map shows territory status and flags conflicts when new enquiries arrive. Public, multi-step enquiry forms can run on a brand subdomain with Cloudflare Turnstile protection. Branded email templates and stage-triggered sequences support follow-up, pausing automatically when a prospect changes stage. Seven report sections cover lead volume, conversion, sources, stage velocity, lost reasons, email performance and task health, with CSV export. Enterprise adds custom Meta Lead Ads, Google Ads and LinkedIn Lead Forms integrations, plus Google or Microsoft SSO. Data is UK-hosted and encrypted in transit and at rest, with GDPR export and erasure tools.
Good
- 10-stage pipeline with kanban and list views
- Scores prospects across six weighted dimensions
- Interactive UK territory conflict flagging
- Seven report sections with CSV export
- GDPR export and erasure tools
Watch out
- No free plan
- Web platform only
- Starter limited to one brand and five users
- Enterprise integrations require higher plan
Who it suits
Franscale suits UK franchisors with growing brands and small recruitment teams of one to three people. It is intended for web-based franchise recruitment workflows.
Verdict
Franscale focuses on the full UK franchise recruitment process, combining pipeline management, territory tracking, forms, automated email and reporting. Its plans and enterprise integrations are aimed at growing franchisors rather than casual users.
Plans and prices
From Franscale's own pricing page, checked 4 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | £149.99 a month | 1 franchise brand · up to 5 users · unlimited leads, forms, territories and sequences · email support · £149.99 per month; month-to-month or annual contracts (10% annual discount); VAT applied where applicable |
| Enterprise | £299.99 a month | unlimited users · multi-brand · Meta, Google and LinkedIn lead integrations · Google or Microsoft SSO · dedicated onboarding and data migration · priority support with named account manager · From £299.99 per month + VAT; month-to-month or annual contracts (10% annual discount) |
The facts
Each one read from Franscale's own pages, with the date it was checked.
What it does
- Data on cancellation
- The pricing FAQ says customers can export leads, pipeline state, email and notes as JSON or CSV, and that data is retained until cancellation is confirmed.checked 4 Oct 2026
- Email automation
- It supports branded email templates and stage-triggered sequences that pause automatically when a prospect changes stage.checked 4 Oct 2026
- Enquiry forms
- Public multi-step enquiry forms can be hosted on a brand's own subdomain and include Cloudflare Turnstile bot protection.checked 4 Oct 2026
- Integrations
- Enterprise includes custom Meta Lead Ads, Google Ads and LinkedIn Lead Forms integrations, plus SSO with Google or Microsoft.checked 4 Oct 2026
- Lead scoring
- It scores prospects from 0 to 100 using six weighted dimensions: financial fit, timeline, motivation, experience, engagement and territory.checked 4 Oct 2026
- Pipeline
- The product includes a 10-stage franchise recruitment pipeline with kanban and searchable list views.checked 4 Oct 2026
- Purpose
- Franscale is a franchise recruitment CRM built for UK franchisors, handling enquiries through to signed franchise agreements.checked 4 Oct 2026
- Reporting
- Seven report sections cover lead volume, conversion, sources, stage velocity, lost reasons, email performance and task health, with CSV export.checked 4 Oct 2026
- Security and GDPR
- The pricing page states that data is UK-hosted and encrypted at rest and in transit, and describes one-click GDPR Article 15 exports and Article 17 erasure.checked 4 Oct 2026
- Support
- The contact page lists customer support Monday to Friday, 9am–6pm UK, with a stated response time within four working hours.checked 4 Oct 2026
- Territories
- Its interactive UK map tracks territory status and automatically flags conflicts on new enquiries.checked 4 Oct 2026
- Who it serves
- Franscale says it is designed for UK franchisors with growing brands and small recruitment teams, typically one to three people.checked 4 Oct 2026
The company
- Headquarters
- United Kingdomchecked 28 Sep 2026
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