Forward
Forward is a web-based digital sales room for B2B teams to prepare proposals, engage buyers, manage deals, and onboard clients in shared workspaces.
What Forward is
Forward is a web-based digital sales room for B2B teams to prepare proposals, engage buyers, manage deals, and onboard clients in shared workspaces. A sales room can be shared with a buyer through one link without requiring a login. Teams can bring presentations, proposals, demo recordings, scheduling tools, and other resources together, then collaborate using chat, comments, file exchange, and mutual action plans with assigned tasks and deadlines. Deal microsites can be tailored with a buyer’s logo and banner. Engagement analytics track activity such as content views and proposal reads, with real-time notifications. Forward lists more than 30 integrations, including HubSpot, Salesforce, Pipedrive, Slack, Dropbox, Zapier, Calendly, and Google Calendar. It describes use by account executives, customer success teams, sales development representatives, and sales leaders. The free plan costs nothing, has no deal limit, and includes standard support. Paid plan pricing is available by contacting sales; support and template availability vary by plan. The pricing page describes 24/7 support with a two-hour SLA, while noting support levels vary.
Good
- Buyers can access shared rooms without logging in.
- Rooms bring proposals and other sales materials together.
- Supports comments, chat, and file exchange.
- Analytics track content views and proposal reads.
Watch out
- Paid plan prices require contacting sales.
- Support level and templates vary by plan.
- Free plan includes standard support.
Who it suits
Forward suits B2B sales and customer success teams that want to share deal materials and collaborate with buyers in a common workspace. It may also suit sales development representatives and sales leaders managing deal workflows.
Verdict
Forward combines buyer-facing sales rooms with collaboration, deal activity tracking, and integrations. The free plan has no deal limit, while pricing and some plan details require a sales inquiry.
Plans and prices
From Forward's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free Plan | Free | Unlimited deals · standard support |
| Pro | €39 a month | Unlimited team members · per user |
| Enterprise Plan | Priced on request | Premium tailored support · more extensive integrations · customizable templates · Contact sales for pricing |
| Enterprise | Priced on request | Everything in Pro · dedicated account manager |
| Pro Plan | Priced on request | Priority support · dedicated account manager · more extensive integrations · customizable templates · Contact sales for pricing |
| Standard | Priced on request | Priority support |
| Standard Plan | Priced on request | Priority support · Contact sales for pricing |
The facts
Each one read from Forward's own pages, with the date it was checked.
What it does
- Analytics
- Engagement analytics track room activity, including content views and proposal reads, and provide real-time notifications.checked 9 Oct 2026
- Audience
- The site describes use by account executives, customer success teams, sales development representatives, and sales leaders.checked 9 Oct 2026
- Automated workflows
- Automated workflows are listed among the platform capabilities.checked 15 Oct 2026
- Buyer access
- Sales rooms are shared through one link and buyers do not need to log in.checked 15 Oct 2026
- Collaboration
- The platform supports chat, comments, file exchange, and mutual action plans with assigned tasks and deadlines.checked 9 Oct 2026
- Compliance stated
- Forward's privacy policy addresses UK GDPR, EU GDPR, CCPA and United States privacy laws.checked 15 Oct 2026
- Content
- Rooms can centralize sales presentations, proposals, demo recordings, scheduling tools, and other resources.checked 9 Oct 2026
- Documentation
- The Help Center lists getting-started, spaces, widgets, usage tips, integrations, mutual-action plans and analytics/reporting sections.checked 15 Oct 2026
- Engagement analytics
- Analytics track room visits, content views, proposal reads and other buyer activity with real-time notifications.checked 15 Oct 2026
- E-signature
- The pricing page lists e-signature as an included capability.checked 15 Oct 2026
- Google API policy
- Forward states that Google API data is handled under Google's Limited Use requirements.checked 15 Oct 2026
- Independent listing status
- GetApp lists Forward with a starting price of 39 per user per month, a free trial and a free version, but no user reviews.checked 15 Oct 2026
- Integrations
- Forward says it offers 30+ integrations and lists tools including HubSpot, Salesforce, Pipedrive, Slack, Dropbox, Zapier, Calendly, and Google Calendar.checked 9 Oct 2026
- Integrations count
- Forward advertises more than 30 integrations.checked 15 Oct 2026
- Legal entity
- The privacy policy identifies Simpliciter Ltd. as the registered entity.checked 15 Oct 2026
- Limit: customization
- G2 reviewer feedback calls for more proposal customization and deeper buyer-engagement analytics.checked 15 Oct 2026
- Limit: integrations
- G2 reviewers request more third-party integrations and support for additional content types.checked 15 Oct 2026
- Limit: localization
- A G2 reviewer reported initial language-localization limitations, later improved to three supported languages.checked 15 Oct 2026
- Limit: task attachments
- A G2 reviewer wanted stronger project-management features, especially the ability to attach files to tasks.checked 15 Oct 2026
- Live collaboration
- Buyers and sellers can use chat, comments, file sharing and real-time collaboration inside a room.checked 15 Oct 2026
- Multimedia content
- Rooms support presentations, proposals, documents, demo recordings, videos and interactive materials.checked 15 Oct 2026
The company
- Company size
- LinkedIn lists Forward as a privately held software-development company with 11–50 employees.checked 15 Oct 2026
- Founded
- LinkedIn lists Forward's founding year as 2021.checked 15 Oct 2026
- Headquarters
- LinkedIn lists Forward's headquarters in London, United Kingdom.checked 15 Oct 2026
Alternatives to Forward
- 1
FuseBase
Free planAndroidiOSWebAPI8.2From $32 a month - 2
Data Dwell
Free planWebAPI7.3From $89 a month - 3
Kollab
Free planWeb7.2From $25 a month - 4
Dock
Free planWebAPIExtension7.0From $350 a month - 5
HummingDeck
Free planWebAPIExtension6.9From $10 a month - 6
Aligned
Free planWeb6.8From $35 a month