Focal
The facts below are what the maker publishes about Focal, checked and dated. Our editors have not written about it yet.
Plans and prices
From Focal's own pricing page, checked 11 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | €299 a month | 20 seats · 5,000 assets · 1,000 automations/month · 1 ad account · monthly ad spend 100,000 |
| Plus | €599 a month | 30 seats · 7,500 assets · 2,000 automations/month · 2 ad accounts · monthly ad spend 250,000 |
| Growth | €799 a month | 40 seats · 10,000 assets · 3,000 automations/month · unlimited ad accounts · monthly ad spend 500,000 |
| Enterprise | Priced on request | Custom limits · onboarding and migration support · security questionnaire · OKTA SSO |
The facts
Each one read from Focal's own pages, with the date it was checked.
Where it runs
- Ad platforms
- Approved creatives can be uploaded directly to Meta, TikTok, and YouTube.checked 11 Oct 2026
- Approval workflows
- Yeschecked 20 Sep 2026
What it does
- AI agent integration
- Focal MCP connects Claude and other LLMs to boards, briefs, tagged assets, and ad performance for reading data and bulk operations.checked 11 Oct 2026
- AI asset library
- Focal automatically tags and names uploaded creatives and supports visual-content search, including video scene content.checked 11 Oct 2026
- AI enrichment
- AI autofill can populate custom fields and help create copy variants or translations and analyze video transcripts and scenes.checked 11 Oct 2026
- API
- Focal says its API can send data and files to and from the platform for advanced automation.checked 11 Oct 2026
- API access
- Yeschecked 20 Sep 2026
- Automation
- Workflows can sort assets, upload creatives, send review requests, and send Slack notifications.checked 11 Oct 2026
- Board access
- Teams can set view, comment, or edit access for each board so collaborators see only what they need.checked 11 Oct 2026
- Creative boards
- Boards let teams brief internal and external creatives, track production stages, and manage approvals.checked 11 Oct 2026
- Enterprise security
- The Enterprise plan lists a security questionnaire and OKTA SSO; the pricing comparison lists Google SSO for the other plans.checked 11 Oct 2026
- Guest sharing
- Yeschecked 20 Sep 2026
- Intended customers
- The pricing page positions Starter for teams moving from scattered folders and spreadsheets, Growth for teams scaling across markets, channels, and agencies, and Enterprise for large established advertisers and creative teams.checked 11 Oct 2026
- Metadata and tagging
- Yeschecked 20 Sep 2026
- Performance reporting
- Focal connects ad metrics to creative assets and reports across multiple ad accounts.checked 11 Oct 2026
- Product
- Focal describes itself as an agentic operating system that organizes creative assets, tracks their performance, and helps teams create more winners.checked 11 Oct 2026
- Storage integrations
- Focal can sync folder structures and assets from Google Drive or Dropbox.checked 11 Oct 2026
- Support
- The plan comparison lists support chat, priority support, a customer success manager, custom onboarding, and asset migration as support options.checked 11 Oct 2026
- Supported asset types
- images,videos,PDFs,playable adschecked 20 Sep 2026
- Version history
- Yeschecked 20 Sep 2026
The company
- Headquarters
- Helsinki, Finlandchecked 28 Sep 2026
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