Fitia

Fitia is an AI-powered nutrition app for people who want food tracking and meal planning tied to health goals. It is most compelling for users who will make regular use of both; the four-meal free cap makes it a poor fit for ongoing tracking without a subscription.

Overview

Founded in 2019, Fitia combines calorie and macro logging with weekly meal plans for weight loss, muscle gain, or weight maintenance. Users can enter food by photo, voice, or text, with AI identifying foods and recording nutrition. That mix favors people who want a structured plan alongside a record of what they eat, rather than people looking only for recipes.

Fitia says nutritionists review food database entries before publication, which adds a useful check to its database. AI-generated output can still contain errors, and Fitia explicitly says it is not medical or nutritional advice. Treat its suggestions as planning support, not professional guidance.

Key features

• Flexible food logging: Photo, voice, and text entry offer multiple ways to record meals. AI identification may save effort, but users should review entries rather than assume every result is accurate.
• Goal-based weekly plans: Plans address weight loss, muscle gain, and maintenance. This gives the planner a clearer purpose than general meal inspiration, particularly for users who want their meals aligned with a defined goal.
• Nutrition and shopping tools: Dietary filters, nutrition targets, shopping lists, and AI recipe generation support planning beyond the log itself. Their value depends on using the app as a regular planning tool.
• Progress tracking and syncing: Free users get weight tracking, while several other progress features require Premium. Premium can also sync data with Apple Health, Health Connect, or other connected apps, making it the more relevant tier for users who want nutrition data alongside connected services.

Pricing

Fitia uses a freemium model. The free plan costs nothing and includes basic calorie and macro tracking, food logging, and a barcode scanner. The practical catch is a four-meal limit and weight tracking only; users who log more meals or want broader progress tracking will quickly run into the cap or need Premium.

Fitia Premium costs $19.99 a month, billed as a monthly subscription. It adds personalized meal plans, AI coaching, and advanced nutrition insights, so it suits users who want Fitia’s planning and deeper tracking tools. That monthly price is a meaningful commitment for someone who mainly needs basic logging.

The Family Plan costs $89.99 a year, billed annually. It includes shared meal planning, shared grocery lists, and flexible plans for different dietary needs, making it the option for households planning together rather than an individual seeking only personal tracking.

Fitia offers a one-time three-day Premium trial with the annual plan. The annual subscription starts automatically when the trial ends unless cancelled, so anyone trying it should note the renewal terms before starting.

Fitia may send profile, dietary, health, measurement, photo, and message data to third-party AI providers to process requests; it says it does not sell that data to those providers. It says it uses suitable technical measures to protect personal data while acknowledging that security risks cannot be fully prevented. Users uncomfortable with sharing this type of information with AI providers should weigh that before using its AI features.

Platforms

Fitia is available on Android, iOS, and the web, covering mobile use as well as browser access.

Who it's for

Fitia is best suited to people who want calorie and macro records connected to goal-oriented weekly meal plans, especially those prepared to pay for more than the four-meal free allowance. Households may prefer the annual Family Plan’s shared planning and grocery lists. It is less suitable for users seeking unlimited free logging, or for anyone who does not want to use AI nutrition suggestions or share related data with third-party AI providers.

Pros and cons

• Pro: Photo, voice, and text logging provide several routes to capture food, while AI records calories and macros.
• Pro: Weekly plans cover weight loss, muscle gain, and maintenance, linking meal planning to specific goals.
• Pro: The annual Family Plan includes shared meal planning and grocery lists for households with different dietary needs.
• Con: Free logging is capped at four meals, and free progress tracking is limited to weight.
• Con: Premium costs $19.99 a month, while the three-day trial tied to the annual plan converts automatically unless cancelled.
• Con: AI output can be wrong and is not professional advice; use of AI may involve sending sensitive profile, dietary, health, measurement, photo, and message data to third-party providers.

Alternatives

For a broader comparison of tools in this category, see AI Meal Planning Apps.

• KitchenPocket is an alternative to consider for its free plan, which includes cookbooks, recipes, a recipe clipper, and storage for 100 recipes.
• Eat This Much may suit users who want weekly meal planning with automatic grocery lists and delivery integration; its Premium is $5 a month with an annual subscription.
• MealIdeas AI is another freemium option for users interested in daily AI meal picks and a free first two meal plans.
• MyPlateAI offers a free tier with three AI meal generations per month, basic recipes, saved favorites, and a grocery list preview.
• Nutrig is worth considering for a free weekly meal plan, water and calorie tracking, current-week analytics, and unlimited menu swaps.
• Pantryfy offers a free pantry and recipe allowance, along with 10 AI requests per day; it may fit users whose planning starts with pantry inventory.
• Yumnia lets free users create a meal plan and grocery list, with a C$9.99 a month Premium plan unlocking the full week.
• AislePrompt is a free alternative with no trial timer and no account required for its core features.

Verdict

Choose Fitia if you want food logging and goal-based weekly planning in one place and are willing to pay for the meal allowance and progress features that its free tier withholds. Its combination of multiple logging methods, nutrition targets, and tailored plans is the central reason to choose it. Look elsewhere if you need uncapped free tracking, want to avoid automatic annual-trial renewal, or prefer not to send health-related data to third-party AI providers.