Eat This Much

Eat This Much turns nutrition targets, food preferences, budget, and schedule into personalized meal plans. It is best for people who want meal planning to carry through to grocery shopping, rather than just logging what they eat. The daily-plan free tier is useful, but planning ahead for a full week takes Premium.

Overview

Calorie and macro targets, diet and ingredient filters, and food preferences give users a hand in shaping their menus; budget and schedule also inform the plans. That makes the service more compelling for deciding what to cook and buy than for people who only need a food diary. Its strongest practical advantage is the connection from plans to grocery lists, recipes, and pantry staples. The main compromise is the divide between free daily planning and Premium's week-long horizon.

Key features

Nutrition-focused planning

Users can set calorie and macro goals and filter meals by diet, ingredients, and preferences. The Free plan includes daily meal plans, food tracking, barcode foods, custom foods and recipes, and recurring foods. This is a meaningful starting point for someone trying the planner, but daily plans offer less runway for coordinating meals and shopping in advance.

Planning, recipes, and shopping

Premium supports a week of meals, customization by day, saved plan weeks, and shareable PDFs. Grocery lists update automatically, with Instacart, Walmart, and Amazon Fresh named as delivery options. Custom recipes and a virtual pantry that prioritizes food already on hand help connect planned meals to what is in the kitchen. Family meal plans are supported, though the available planning horizon remains seven days.

Health data and recipe capture

The mobile app can sync meal nutrition and weight data with Apple Health, Android Health Connect, or Google Fit, which is useful for people who want meal planning alongside their existing health records. The browser Recipe Clipper sends recipe-page data to Eat This Much only after the user chooses “Review in Eat This Much,” giving users a deliberate step before that transfer.

Professional and API tools

Eat This Much Pro is aimed at dietitians, nutritionists, personal trainers, and health coaches managing client meal plans. The partner API can generate plans and grocery lists and export plans as HTML, PDF, or JSON, but access requires direct partner onboarding. Standard API terms limit partner data retention to the partnership and nutrition-data caching to seven days.

Pricing

The Freemium model includes a free plan and a 14-day trial. Premium costs $5 a month (billed With annual subscription) and adds weekly planning, automatic grocery lists and delivery integration, leftovers, daily customization, saved plan weeks, and PDFs. It is the relevant upgrade for individuals who need more than daily plans; the free tier gives up the tools for a full week of preparation.

Professional — Control costs $49 a month (billed Billed quarterly) for up to 10 clients. It includes a client dashboard, branded emails and PDFs, and customized client targets, but clients cannot log in. Professional — Collaborate costs $59 a month (billed Billed quarterly), also for up to 10 clients; it adds client logins, custom permissions, branding in web and mobile apps, and client tracking logs. Control suits professionals who manage plans themselves, while Collaborate is the better fit when clients need access and a role in tracking.

The Free plan has no published price and covers daily meal plans, food tracking, barcode foods, custom foods and recipes, and recurring foods. Partner API pricing is custom to the partner use case and volume, with early access and onboarding required. Pro offers a 14-day free trial and a 30-day money-back guarantee. The privacy policy says the company does not sell personal information and describes collecting account, usage, location, body measurement, and food activity data.

Platforms

Eat This Much is available on web, Android, iOS, and through a browser extension and API. The mobile apps support health-data syncing, while the extension provides the Recipe Clipper workflow.

Who it's for

Choose it if you want nutrition-aware meal plans tied to grocery lists, with recipes and pantry management helping turn plans into meals. It is also a fit for health professionals who need structured client-plan tools and can choose between client access and a more practitioner-led workflow. Look elsewhere if you only need food logging, or if a free plan must cover a full week's planning.

Pros and cons

• Pros: Calorie and macro targets plus dietary and ingredient filters make plans responsive to individual preferences.
• Pros: Automatic grocery lists, named delivery options, custom recipes, and a virtual pantry connect planning with shopping and food on hand.
• Pros: Health-data syncing and a user-selected Recipe Clipper handoff provide useful connections without making recipe capture automatic.
• Cons: The Free plan is limited to daily meal plans, so advance weekly planning requires the annual-subscription Premium tier.
• Cons: Control clients cannot log in; client access and tracking are reserved for the higher-priced Collaborate plan.
• Cons: API access requires partner onboarding, and standard terms restrict retention and nutrition-data caching.

Alternatives

For a wider comparison, see AI Meal Planning Apps or Fitness Nutrition Software.

KitchenPocket is another freemium option, with a free recipe-focused tier that includes cookbooks, a Recipe Clipper, and storage for 100 recipes. Choose it when recipe collection matters more than nutrition-led weekly planning.

Fitia offers free calorie and macro tracking, food logging, and a barcode scanner, with a paid Premium plan. It is a better fit when tracking is the priority rather than connected meal plans and grocery lists.

MealIdeas AI has free daily AI meal picks, two initial meal plans, and the ability to reuse last week's plan. It may suit someone who wants meal suggestions without starting with Eat This Much's broader nutrition and shopping workflow.

MyPlateAI gives free users three AI meal generations per month, basic recipes, saved favorites, and a grocery-list preview. Choose it if that limited generation-based approach is enough for occasional planning.

Nutrig offers a free weekly meal plan, a basic dish library, water and calorie tracking, current-week analytics, and unlimited menu swaps. It is worth considering if you want a weekly plan in the free tier.

Pantryfy includes a free pantry, recipe, AI-request, image-parse, and barcode-scan allowance. It is an alternative for users whose main need is managing pantry items and recipes.

Yumnia offers a free meal plan and grocery list, with a paid tier that unlocks the full week. It is another option for users comparing free planning before upgrading.

AislePrompt is a free option with no trial timer and no account required for core features.

Verdict

Eat This Much is a strong choice for people who want nutrition targets to shape meal plans and want those plans to drive grocery preparation. Its free daily planner is a practical entry point, but the annual Premium subscription is the cost of planning a full week; professionals should choose a Pro tier based on whether clients need logins and tracking. Look elsewhere if free weekly planning or tracking alone is your main requirement.