FirstHive
FirstHive is an AI-powered customer data platform for unifying customer information into real-time, context-enriched profiles.
What FirstHive is
FirstHive is an AI-powered customer data platform for unifying customer information into real-time, context-enriched profiles. It resolves identities across devices, channels, and time, creating persistent customer records that can support customer decisions and next-best actions. Its intelligence layer combines real-time machine learning, predictive scoring, and generative AI. Teams can automate campaigns and customer journeys through email, SMS, WhatsApp, web, apps, and paid media. Eddie is an AI agent orchestrator that coordinates agents across the platform using natural-language interaction. FirstHive lists more than 750 connectors, including Salesforce, Adobe Analytics, Google Ads, Meta Ads, Snowflake, Databricks, AWS S3, SAP, Criteo, Twilio, and Segment. Its composable architecture connects with existing warehouses, lakehouses, and systems of record without forced migration. Consent, governance, role-based access, masking, purpose-bound access, and audit controls are included. The platform is available through web and API, with pricing on request.
Good
- Real-time persistent customer profiles
- More than 750 listed connectors
- Campaigns across multiple channels
- Composable architecture avoids forced migration
- Consent and audit controls
Watch out
- Pricing is available only on request
- Requires coordinating complex data environments
- Platform is listed for web and API
Who it suits
It suits marketing, data and analytics, IT, engineering, customer experience, and compliance teams. Financial services, retail, travel, manufacturing, and real estate organizations are among its stated audiences.
Verdict
FirstHive combines identity resolution, decisioning, activation, and governance in one customer data platform. It is most relevant to organizations needing connected data and multichannel journeys across existing systems.
The facts
Each one read from FirstHive's own pages, with the date it was checked.
What it does
- AI and decisioning
- Its intelligence layer uses real-time machine learning, predictive scoring, and generative AI to surface customer actions.checked 9 Oct 2026
- AI orchestration
- Eddie is described as an AI agent orchestrator that coordinates agents across the CDP through natural language.checked 8 Oct 2026
- Audience
- The site identifies marketing, data and analytics, IT and engineering, CX and support, and data compliance teams as users, and highlights financial services, retail, travel, and manufacturing.checked 8 Oct 2026
- Campaigns
- FirstHive orchestrates personalized journeys across email, SMS, WhatsApp, web, apps, call centers, and paid channels.checked 9 Oct 2026
- Composable architecture
- FirstHive says its composable architecture can connect to existing warehouses and systems without requiring forced migration.checked 9 Oct 2026
- Composable data
- FirstHive says customers can leave data in their existing warehouses, lakehouses, or systems of record without forced migration.checked 8 Oct 2026
- Consent controls
- The consent page describes unified consent records, regional rules, audit trails, and role-based access controls.checked 9 Oct 2026
- Eddie
- Eddie is an AI agent orchestrator that coordinates agents across the CDP through natural-language interaction.checked 9 Oct 2026
- Identity resolution
- The platform unifies identities across devices, channels, and time.checked 9 Oct 2026
- Industries
- FirstHive identifies financial services, retail and CPG, travel and hospitality, manufacturing, and real estate among its target industries.checked 9 Oct 2026
- Integrations
- The homepage lists 750+ connectors and names Salesforce, Adobe Analytics, Google Ads, Meta Ads, WhatsApp Business, Snowflake, Databricks, AWS S3, SAP, Criteo, Twilio, and Segment.checked 9 Oct 2026
- Predictive features
- Its real-time intelligence layer includes machine learning, predictive scoring, and generative AI for customer decisions and next-best actions.checked 8 Oct 2026
- Pricing
- The pages opened direct prospective customers to request a demo and do not state prices or plan limits.checked 9 Oct 2026
- Privacy controls
- Its consent and governance page describes role-based access, masking of sensitive fields for unauthorized roles, purpose-bound access, and an immutable append-only audit ledger.checked 8 Oct 2026
- Product
- FirstHive describes its product as an AI-powered customer data platform that unifies customer data into a real-time, 360-degree customer view.checked 9 Oct 2026
- Sales and support
- The company offers a personalized demo and says demo inquiries receive a response within one business day.checked 9 Oct 2026
- Security and compliance
- The homepage describes consent management and data governance aligned with GDPR, PDP, and AICPA SOC 2, and labels the platform SOC 2 certified.checked 9 Oct 2026
- Target users
- The company says the platform serves marketing, data and analytics, IT and engineering, customer experience, and data compliance teams.checked 9 Oct 2026
The company
- Company
- FirstHive says it was founded in 2019 and lists Santa Clara and Bangalore as its locations.checked 9 Oct 2026
- Founded
- 2019checked 28 Sep 2026
- Headquarters
- Santa Clara, California, and Bangalore, Indiachecked 28 Sep 2026
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