DonorTrends

What DonorTrends is

DonorTrends provides fundraising analysis and advice to help organizations raise funds and improve their programmes. Its web portal offers reports and analyses, including a dashboard with donor retention, upgrade opportunities among middle and major donors, lifetime value, and key statistics. The MAAP report applies 10 predictive models to identify likely upgraders, monthly donors, reactivatable and legacy donors, campaign responders, and potential middle and major donors; it can be delivered within a day after data is received. Member Metrics examines five years of retention and giving behavior for organizations whose members also donate. A socio-demographic report analyzes donor databases across 50 characteristics, including affluence, family structure, housing, location, and age. Custom reports can cover campaign and channel payback, investment analyses, scenarios, response statistics, and dashboards. The Fundraising Benchmark enables comparisons across more than 20 KPIs and multiple years; participants’ data remain anonymous to other participants. DonorTrends also offers expert discussions, tailored action plans, impact calculations, and an on-demand fundraising analyst. Pricing is on request.