dJAX Data Management Platform

What dJAX Data Management Platform is

dJAX Data Management Platform collects first-, second-, and third-party data, segments it by attributes, and helps use it to target audiences across advertising channels. Its described workflow covers collection, analysis, segmentation, and transfer, with data hosted on the customer's own server. dJAX offers an internal DMP for its ad servers that gathers first-party data through an internal CRM and tracking pixels, as well as an external option for obtaining and processing third-party data; that option can be customized to user requirements. Integrations include ad networks, ad exchanges, demand-side platforms, and supply-side platforms. Marketers can profile audiences and use processed data to plan and automate advertising. Advertiser capabilities include audience intelligence, prospecting with third-party audience data, and retargeting based on user activities and behaviours. Publisher tools include analytics, control over data assets and usage, monitoring for possible data leakage, and secure ingestion from publisher sites and partners. The product page describes offerings for WordPress and Joomla sites, and real-time statistical reporting for internal and external DMPs.