Dataro
Dataro is a web platform for nonprofit fundraising teams that turns donor data into ranked actions.
What Dataro is
Dataro is a web platform for nonprofit fundraising teams that turns donor data into ranked actions. It scores donors by likelihood to give, upgrade, or lapse, identifies likely responders to mail and telemarketing appeals, and suggests campaign opportunities. Recommendations can cover ask amounts, communication channels, and timing based on an organization’s data. Dataro says it shows the signals behind its predictions so fundraisers can review them. Listed integrations include Salesforce, Blackbaud, Microsoft Dynamics, Virtuous, Mailchimp, HubSpot, Raisely, Snowflake, Amazon Redshift, and SQL Server; CRM integration is described as a weekly two-way sync. ProspectAI uses public sources such as news, foundation relationships, annual reports, and wealth databases, but is currently available for US-based records only. All plans include SOC 2 Type II certification, regional data residency options in the US, UK, and Australia, guided onboarding, and dedicated customer support. Client data is stored in private AWS S3 buckets encrypted with AES-256. Dataro does not offer self-serve trials, instead providing demos scoped to a customer’s data, CRM, and fundraising goals. Essentials costs $15,000 a year, plus $0.10 per active donor.
Good
- Ranks donors by likelihood to give, upgrade, or lapse.
- Recommendations include ask amounts and timing.
- Weekly two-way CRM sync is described.
- Plans include guided onboarding and dedicated support.
Watch out
- No free plan or self-serve trial.
- Essentials costs $15,000 a year plus $0.10 per active donor.
- ProspectAI is currently limited to US-based records.
Who it suits
Dataro is built for nonprofit fundraising teams seeking data-based donor prioritization and campaign recommendations. It may suit organizations using a listed CRM or data platform and comfortable with an annual fee plus active-donor charges.
Verdict
Dataro focuses on turning donor data into reviewable fundraising priorities, with integrations and guided onboarding included. Consider the annual platform fee, per-active-donor charge, and US-only ProspectAI availability when evaluating fit.
Plans and prices
From Dataro's own pricing page, checked 29 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Essentials | $15,000 a year | 3 specialist models · 300 prospect research credits/year · 5 users · Annual platform fee + $0.10 per active donor |
| Growth | $25,000 a year | 6 specialist models · 1K prospect research credits/year · 10 users · Annual platform fee + $0.12 per active donor |
| Enterprise | Priced on request | All specialist models · 3K prospect research credits/year · unlimited users · multi-entity and federated orgs · priority SLA and executive reviews · SSO · Annual platform fee + $0.14 per active donor |
The facts
Each one read from Dataro's own pages, with the date it was checked.
What it does
- Audience
- Dataro is built for nonprofit fundraising teams and says it is used by 300+ nonprofits across 20+ countries.checked 29 Sep 2026
- Campaign recommendations
- It identifies donors likely to respond to mail and telemarketing appeals and recommends new campaign opportunities.checked 29 Sep 2026
- CRM sync
- The pricing page describes CRM integration as a weekly two-way sync.checked 29 Sep 2026
- Donor predictions
- The platform ranks donors by likelihood to give, upgrade, or lapse.checked 29 Sep 2026
- Explainability
- Dataro says it surfaces the signals behind predictions so fundraisers can understand and review recommendations.checked 29 Sep 2026
- Integrations
- Listed integrations include Salesforce, Blackbaud, Microsoft Dynamics, Virtuous, Mailchimp, HubSpot, Raisely, Snowflake, Amazon Redshift, and SQL Server.checked 29 Sep 2026
- Personalized asks
- Recommendations can cover ask amounts, communication channels, and timing based on an organization's data.checked 29 Sep 2026
- Privacy and storage
- Dataro says client data is stored in private AWS S3 buckets encrypted with AES-256.checked 29 Sep 2026
- Prospect research
- ProspectAI uses public sources including news, foundation relationships, annual reports, and wealth databases, and is currently available for US-based records only.checked 29 Sep 2026
- Purpose
- Dataro turns nonprofit donor data into ranked actions to guide who to focus on, engage, and what to do next.checked 29 Sep 2026
- Security
- All plans include SOC 2 Type II certification and regional data residency options in the US, UK, and Australia.checked 29 Sep 2026
- Support and onboarding
- Every plan includes guided onboarding and dedicated customer support, and most organizations are live within 4–6 weeks.checked 29 Sep 2026
The company
- Headquarters
- Sydney, New South Wales, Australiachecked 28 Sep 2026
Money
- Trial
- Dataro says it does not offer self-serve trials and instead provides demos scoped to a customer's data, CRM, and fundraising goals.checked 29 Sep 2026
Alternatives to Dataro
- 1
NPOAuthority
AndroidiOSWeb7.5From $1,695 a year - 2
Gratona Donor Intelligence
AndroidiOSWebAPI7.3From $750 a month - 3
Hatch
Free planWebAPI7.3From $150 a month - 4
EverTrue
AndroidiOSWebAPI6.9 - 5
DonorScope
Web6.4From $998 a year - 6
CharityCAN
WebAPI6.3From $3,400 a year