CustomFlow
CustomFlow is an AI commerce platform for manufacturers and retailers selling configurable products.
What CustomFlow is
CustomFlow is an AI commerce platform for manufacturers and retailers selling configurable products. Its configurators guide customers through valid, manufacturable choices, with visual configuration, dynamic pricing, real-time 3D visualization, and contextual product views. The AI Product Advisor recommends products and configurations using customer needs, context, and catalogue knowledge. For commerce teams, Commerce Intelligence offers funnel analytics and product-level insights; its Tyto assistant answers questions using commerce data. An API-first integration layer connects ERP, PIM, CMS, CRM, pricing, production, and logistics, alongside pre-built connectors for common PIM, ERP, CMS, and basket platforms. The configurator can run headless or as an iframe within a retailer or brand channel. CustomFlow describes its infrastructure as EU-hosted, with EU data processing, GDPR-ready handling, audit trails, and access controls. Its privacy policy says the service may store chat conversations, saved configurations, and uploaded room photos. The company was founded in 2025 and is headquartered in Rotterdam. Pricing is available on request; the pages offer a demo but do not state a free trial.
Good
- Guides customers through valid, manufacturable choices.
- Provides real-time 3D views and dynamic pricing.
- AI Product Advisor uses customer needs and catalogue knowledge.
- Tyto answers questions using commerce data.
- Offers API-first integrations and pre-built connectors.
Watch out
- Pricing is available on request.
- No free trial is stated.
- Privacy policy says it may store uploaded room photos.
Who it suits
CustomFlow is aimed at manufacturers and retailers offering configurable products. It may suit teams seeking guided product selection, 3D visualization, and commerce analytics within their sales channels.
Verdict
CustomFlow combines product configuration, AI recommendations, analytics, and business-system connectivity for configurable-product sales. Buyers should request pricing and consider the data the service may store.
The facts
Each one read from CustomFlow's own pages, with the date it was checked.
What it does
- AI and analytics
- Tyto lets users ask questions about commerce performance and receive answers grounded in commerce data.checked 12 Oct 2026
- AI assistance
- The AI Product Advisor recommends products and configurations based on customer needs, context, and catalogue knowledge.checked 12 Oct 2026
- Architecture
- The technology page says the platform is API-first, LLM-agnostic, cloud-native and modular.checked 12 Oct 2026
- Commerce analytics
- Commerce Intelligence provides funnel analytics, product-level insights, and a Tyto assistant that answers questions using commerce data.checked 12 Oct 2026
- Configuration
- Its product configurators guide customers through valid, manufacturable choices with visual configuration and dynamic pricing.checked 12 Oct 2026
- Connectivity
- CustomFlow says it provides pre-built connectors for common PIM, ERP, CMS and basket platforms.checked 12 Oct 2026
- Connectors
- Commerce Connectivity describes pre-built connectors for common PIM, ERP, CMS, and basket platforms, without naming specific vendors on that page.checked 12 Oct 2026
- Deployment
- CustomFlow says its configurator can run headless or as an iframe inside a retailer or brand channel.checked 12 Oct 2026
- Guided selling
- Yeschecked 22 Sep 2026
- Integrations
- The Integration Platform connects ERP, PIM, CMS, CRM, pricing, production, and logistics through an API-first layer.checked 12 Oct 2026
- Intended users
- CustomFlow says it helps manufacturers and retailers transform complex product journeys into customer experiences.checked 12 Oct 2026
- Pricing
- The pages opened offer a demo and contact with the team but do not state plan prices or a free trial.checked 12 Oct 2026
- Pricing model
- customchecked 22 Sep 2026
- Primary deployment
- embeddedchecked 22 Sep 2026
- Privacy data
- The privacy policy says the service may store chat conversations, saved configurations, and uploaded room photos, and describes user rights including access, erasure, and data portability.checked 12 Oct 2026
- Product rules
- Yeschecked 22 Sep 2026
- Purpose
- CustomFlow describes itself as an AI commerce platform for configurable products, helping manufacturers and retailers create guided customer experiences.checked 12 Oct 2026
- Security
- CustomFlow describes its platform as GDPR-ready, EU-hosted and audit-ready, with logging, traceability and access controls.checked 12 Oct 2026
- Security and governance
- The technology page describes EU-hosted infrastructure, EU data processing, GDPR-ready data handling, audit trails, and access controls.checked 12 Oct 2026
- Support and services
- Listed services include implementation, managed services, and customer success; the FAQ says dedicated support and SLAs are offered.checked 12 Oct 2026
- Visual configuration
- 3dchecked 22 Sep 2026
- Visualization
- The platform offers real-time 3D product visualization and contextual product views.checked 12 Oct 2026
The company
- Company history
- CustomFlow says it was founded in January 2025, following commerce personalization work that began in Rotterdam in 2014.checked 12 Oct 2026
- Founded
- 2025checked 28 Sep 2026
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