Craft.io
Craft.io is a web and API product management platform for work across the product lifecycle, from collecting feedback through execution.
What Craft.io is
Craft.io is a web and API product management platform for work across the product lifecycle, from collecting feedback through execution. Its capabilities include product strategy, OKRs, feedback, backlog management, prioritization, capacity planning, roadmaps, portfolio management and reporting. Guru AI can summarize epics, create release notes and prepare go-to-market briefs. Development integrations include Jira, Azure DevOps, GitHub, GitLab and Linear for sending prioritized work and tracking progress; the integrations page also lists collaboration, design and diagramming tools. The API can import data from internal tools and extract it for reporting, with APIs for feedback and roadmaps. Starter has limited workspace views and custom fields, and excludes OKRs, the feedback portal and capacity planning. Pro and Enterprise add broader capabilities; Enterprise pricing is custom. The platform is aimed at product teams and related roles, including product managers, product operations and portfolio managers.
Good
- Covers feedback, backlogs, roadmaps and execution.
- Guru AI can draft release notes and briefs.
- Integrates with Jira, GitHub, Linear and other tools.
- API supports data imports and reporting exports.
- Lists SSO, MFA and role-based permissions.
Watch out
- Starter excludes OKRs, feedback portal and capacity planning.
- Salesforce and Confluence are marked coming soon.
Who it suits
Craft.io suits product teams that need to connect strategy, feedback, prioritization, roadmaps and delivery work. Its listed roles include product managers, product owners, product operations, portfolio managers and UX/UI designers.
Verdict
Craft.io brings multiple product-planning and execution functions into one platform, with integrations and API options for connected workflows. Check plan limits carefully: several capabilities are unavailable on Starter or require paid add-ons, and Enterprise pricing is custom.
Plans and prices
From Craft.io's own pricing page, checked 30 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | $24 a month | 1 workspace · up to 3 workspace views · up to 3 personal views · up to 5 custom fields · unlimited free contributors · OKRs, feedback portal, and capacity planning unavailable · $24 monthly; $19 yearly |
| Pro | $99 a month | Unlimited workspaces · unlimited development integrations with 2-way sync · unlimited custom fields, Guru views, saved views, and prioritization frameworks · OKRs, feedback portal, and capacity planning are paid add-ons · unlimited free contributors · $99 monthly; $79 yearly |
| Enterprise | Priced on request | Everything in Pro · unlimited contributors · portfolio management · SSO · audit logs, SAML, and IP address whitelisting · public API · personalized onboarding, dedicated customer success manager, and first-priority support · Custom billed annually |
The facts
Each one read from Craft.io's own pages, with the date it was checked.
What it does
- API
- Craft.io says its API can import data from internal tools and extract data for reporting, and it describes APIs for feedback and roadmaps.checked 30 Sep 2026
- Core capabilities
- The platform includes product strategy, OKRs, feedback, backlog management, prioritization, capacity planning, roadmaps, portfolio management, reporting, and execution features.checked 30 Sep 2026
- Data locations
- Craft.io says it uses Google Cloud Platform data centers in the United States and the EU.checked 30 Sep 2026
- Development integrations
- The integrations page lists Jira, Azure DevOps, GitHub, GitLab, and Linear as development tools, and describes sending prioritized work and tracking progress.checked 30 Sep 2026
- Guru AI
- Guru AI can summarize epics, create release notes, and prepare go-to-market briefs.checked 30 Sep 2026
- Hosting and compliance
- Craft.io says its infrastructure is housed on Google Cloud Platform and identifies SOC 2, ISO 9001, and ISO 27001 compliance; it also says the platform is ISO 27001:2022 certified.checked 30 Sep 2026
- Integration availability
- The integrations page marks Salesforce and Confluence as “COMING SOON.”checked 30 Sep 2026
- Intended users
- Craft.io says its platform is for product teams and highlights solutions for CPOs, product managers, product operations, product owners, portfolio managers, and UX/UI designers.checked 30 Sep 2026
- Other integrations
- The integrations page lists Slack, Microsoft Teams, Figma, Adobe XD, Axure, Sketch, Miro, Lucidchart, Mural, Google Slides, Google Docs, Google Sheets, and Zapier.checked 30 Sep 2026
- Product
- Craft.io describes itself as an end-to-end product management platform covering the product lifecycle from feedback collection to execution.checked 30 Sep 2026
- Security controls
- Listed controls include SSO, MFA, six-level user permissions, encryption at rest, passwords for LiveShare views, IP whitelisting, and periodic third-party penetration tests.checked 30 Sep 2026
- Support
- The pricing comparison lists in-app support with 12/5 availability for Starter and Pro, and in-app, email, Microsoft Teams, and Slack support with 24/7 availability for Enterprise.checked 30 Sep 2026
- Uptime
- Craft.io states that it has 99% or higher uptime.checked 30 Sep 2026
The company
- Company history
- The company’s About page says Craft.io began with two product managers who joined forces to build a platform for product work.checked 30 Sep 2026
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