
Conquest
Conquest is a financial planning platform built around its Strategic Advice Manager (SAM), which evaluates and ranks strategies, models life events, and resp…
What Conquest is
Conquest is a financial planning platform built around its Strategic Advice Manager (SAM), which evaluates and ranks strategies, models life events, and responds to client questions. SAM combines a calculation engine with a proprietary AI expert system to produce deterministic, repeatable, auditable results. One engine supports self-directed, hybrid, and advisor-led planning across retirement, investment, insurance, tax, business succession, estate, corporate, and family trust topics. The platform includes a client portal, cash-flow modeling, goal planning, tax and scenario planning, plus insurance and investment planning. An open two-way API can connect SAM to an existing technology stack or custom advisor and client experiences. The MCP Server connects plan data to assistants such as Claude, ChatGPT, and Microsoft Copilot, with firm-controlled access and authenticated connections. The independent-advisor offering lists Charles Schwab, TradePMR, held-away account aggregation, Zocks, and Jump as live at launch; Wealthbox and portfolio reporting are on the way. Conquest was founded in 2018 and is headquartered in Winnipeg, Manitoba, Canada. Its self-serve offer is aimed at certified US-based independent advisors and boutique firms, typically teams of 10 or fewer.
Good
- Supports self-directed, hybrid, and advisor-led planning
- Covers retirement, tax, insurance, and estate planning
- Open two-way API connects existing technology
- MCP Server connects plan data to named assistants
- 14-day trial is listed
Watch out
- No free plan
- Self-serve offer targets certified US-based advisors
- 14-day trial is upcoming
- Enterprise pricing is custom quote
Who it suits
Conquest suits certified US-based independent advisors and boutique firms, particularly those with teams of 10 or fewer. Larger firms are directed to request a tailored demo.
Verdict
Conquest combines a broad planning scope with an advice engine, API, and assistant connections. Independent advisors should note the stated audience limits and that the listed trial is upcoming; enterprise pricing is scoped to firm needs.
Plans and prices
From Conquest's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Independent advisor early-access trial | Free | US-based certified independent advisors · typically teams of 10 or fewer · launch pending · Free for 14 days; waitlist and alpha access |
| Independent advisors & RIAs | Free | Waitlist is free; 14-day trial is upcoming; US-based independent advisors and boutique firms, typically teams of 10 or fewer |
| Enterprise wealth-firm deployment | Priced on request | Plans priced by firm requirements rather than seats · customization · guided implementation · dedicated support · SSO and advanced controls · Custom quote scoped to firm usage |
| Enterprise wealth firms | Priced on request | Custom quote; pricing scoped to firm needs, not per seat; page lists unlimited plans, seats and advisors |
The facts
Each one read from Conquest's own pages, with the date it was checked.
What it does
- AI assistants
- The MCP Server connects plan data to assistants including Claude, ChatGPT, and Microsoft Copilot; firms control access and connections are authenticated.checked 4 Oct 2026
- API
- Conquest offers an open two-way API to connect SAM with an existing technology stack or custom-built advisor and client experiences.checked 4 Oct 2026
- API and extensibility
- Conquest markets an open API and a headless engine, and its MCP server can provide live plan data to Claude, Copilot and ChatGPT.checked 15 Oct 2026
- Audience
- The self-serve offering is for certified US-based independent advisors and boutique firms, typically teams of 10 or fewer; larger firms are directed to request a tailored demo.checked 4 Oct 2026
- Auditability
- Each recommendation has an audit trail linking it to the inputs and reasoning that produced it.checked 15 Oct 2026
- Behavioral coaching
- The Lydia behavioral-finance agent delivers coaching through SAM Guide.checked 15 Oct 2026
- Client engagement
- Discovery & Insights lets prospects enter information through a link before meeting an advisor, and clients can receive real-time updates, tasks and what-if scenarios.checked 15 Oct 2026
- Core engine
- Strategic Advice Manager (SAM) combines a calculation engine with a proprietary AI expert system that evaluates a client’s financial picture and ranks strategies.checked 15 Oct 2026
- Data-training policy
- SAM Guide conversations are not stored or used to train models, and the assistant does not search the public internet.checked 15 Oct 2026
- Delivery models
- The same engine supports self-directed, hybrid and advisor-led planning experiences.checked 15 Oct 2026
- Deterministic outputs
- SAM is described as deterministic rather than generative, producing repeatable results from codified planning rules.checked 15 Oct 2026
- Document intake
- Advisors can upload reports, tax returns, statements or handwritten notes to populate a client profile without rekeying information.checked 15 Oct 2026
- Engine
- SAM combines a calculation engine and proprietary AI expert system and produces deterministic, repeatable, auditable results.checked 4 Oct 2026
- Funding
- The company’s history records a $24 million CAD Series A in 2022 and an $80 million USD Series B in 2025.checked 15 Oct 2026
- Historical advisor pricing
- A partner advisor FAQ listed an unlimited package at $2,400 per year or $200 per month, or pay-per-plan pricing of $45 per plan, with annual packages non-refundable.checked 15 Oct 2026
- Historical enterprise pricing
- Advisor.ca reported typical enterprise pricing of $25–$50 per client plan, varying by complexity and expected plan volume.checked 15 Oct 2026
- Integrations
- The independent-advisor launch lists Charles Schwab, TradePMR, held-away account aggregation, Zocks and Jump as live connections, with Wealthbox and portfolio reporting planned.checked 15 Oct 2026
- Limit: enterprise focus
- An independent 2026 review says the product is aimed at compliance-heavy enterprise buyers and may be too costly or heavyweight for smaller advisory firms.checked 15 Oct 2026
- Limit: implementation burden
- The independent review characterizes implementation as longer than standalone AI tools because of compliance configuration and integration work.checked 15 Oct 2026
- Limit: learning curve
- Advisor.ca says experienced Conquest users warn newcomers that the software is initially difficult and frustrating because of its complexity.checked 15 Oct 2026
The company
- Company identity
- LinkedIn lists the maker as Conquest, privately held, with 51–200 employees and headquarters in Winnipeg, Manitoba.checked 15 Oct 2026
- Company scale
- Conquest says it serves more than 1,000 firms across Canada, the US, and the UK and has powered more than 2.5 million financial plans.checked 4 Oct 2026
- Founded
- LinkedIn states that Conquest was founded in 2018.checked 15 Oct 2026
- Headquarters
- Winnipeg, Manitoba, Canadachecked 28 Sep 2026
The full review of Conquest
Conquest is financial planning software built around an advice engine for advisors and wealth firms. It is strongest for teams that need repeatable analysis across many planning disciplines, rather than a single-purpose calculator. Its broad scope and API are compelling, but independent advisors should weigh the US-only, small-firm audience against a waitlist and an upcoming trial.
Overview
Conquest’s Strategic Advice Manager (SAM) evaluates and ranks strategies, models life events, and answers client questions. A calculation engine and proprietary AI expert system produce deterministic, repeatable, auditable results. That combination suits advice workflows where consistency matters; firms should still decide whether its broad planning scope fits their practice.
The same engine supports self-directed, hybrid, and advisor-led planning. Its remit covers retirement, investment, insurance, tax, business succession, estate, corporate, and family trust planning. This breadth can consolidate work across client needs, though a firm looking for only one narrow planning function may not benefit from the full range.
Key features
Planning and modeling
Cash-flow modeling, goal planning, tax and insurance planning, investment planning, and scenario analysis cover several core advice tasks. Scenario analysis and life-event modeling are particularly relevant when advisors need to compare strategies; the breadth is less persuasive for a team that does not deliver cross-discipline advice.
Integrations and assistants
The independent-advisor offering includes Charles Schwab, TradePMR, held-away account aggregation, Zocks, and Jump as live at launch. Wealthbox and portfolio reporting are on the way, so practices that depend on either should not treat them as current integrations.
An open two-way API can connect SAM to an existing technology stack or custom advisor and client experiences. The MCP Server can connect plan data to Claude, ChatGPT, and Microsoft Copilot, with firm-controlled access and authenticated connections. These options offer flexibility for firms building connected workflows, but they also make access governance an important operational responsibility.
Security and support
Conquest cites ISO/IEC 27001:2022, ISO/IEC 27017:2015, ISO 27018:2019, ISO 42001:2023, SOC 2, WCAG, and CSA STAR Level 1, and says data is encrypted in transit and at rest. Its privacy policy describes safeguards that may include security testing, vulnerability scans, passwords, encryption, firewalls, and secure coding frameworks. Enterprise customers receive guided implementation, onboarding, data migration, team training, a named success team, and a 24/7 enterprise SLA—substantial support for a large deployment, but not a reason to assume the same service applies to the self-serve offer.
Pricing
Conquest has no free plan. The Independent advisors & RIAs plan is free for the waitlist; the 14-day trial is upcoming, not a current way to start evaluating the product. It targets certified US-based independent advisors and boutique firms, typically teams of 10 or fewer. The zero price therefore does not amount to immediate free access.
Enterprise wealth firms use custom pricing, scoped to firm needs rather than per seat. The plan lists unlimited plans, seats, and advisors, which may suit larger organizations with broad adoption, while custom pricing gives buyers no fixed cost to compare before requesting a tailored demo. Larger firms are directed to that route rather than the self-serve offering.
Platforms
Conquest is available on web and through an API. The API is useful to firms connecting planning capabilities to their own technology stack; readers seeking a dedicated mobile app should consider the alternatives below, which include mobile platforms.
Who it's for
Conquest is aimed at certified US-based independent advisors and boutique firms, typically with 10 or fewer people, as well as larger wealth firms pursuing an enterprise deployment. Its planning range and auditable outputs are most relevant to practices handling varied client needs. It is not a natural fit for independent advisors outside the stated audience or buyers who need an active trial before joining a waitlist.
Pros and cons
- Pro: One engine spans eight planning areas, making it relevant to firms whose client advice crosses retirement, tax, insurance, investments, and more.
- Pro: Deterministic, repeatable, auditable results support advice workflows that value consistent analysis.
- Pro: A two-way API and authenticated assistant connections allow firms to connect plan data to existing systems and selected AI assistants.
- Con: The independent-advisor offer is limited to certified US-based advisors and boutique firms, typically teams of 10 or fewer.
- Con: The 14-day trial is upcoming and the waitlist is the current free entry point, delaying practical evaluation.
- Con: Enterprise pricing is custom, so larger firms must request pricing tailored to their needs.
Alternatives
For a broader shortlist, browse Financial Planning Software or Financial Advisor Software.
- MoneyGuide is worth considering for advisors who prefer a $125 a month annual-subscription plan billed monthly, with access to 20+ blocks, rather than Conquest’s waitlist-based start.
- eMoney Advisor suits buyers seeking web, Android, iOS, and API platforms with a Pro plan whose pricing varies by organizational needs.
- RightCapital may appeal to advisors who want a stated Basic price of $149.95 a year, billed per advisor per month, with an annual first-year commitment.
- Xplan is an option for firms selecting packages and modules to fit business requirements, with custom pricing.
- ProjectionLab is a better fit for readers seeking a freemium option, including a free Basic plan for forecasting, financial planning, Monte Carlo simulations, historical backtesting, and flexible modeling.
- EVPro is another paid alternative available on web, iOS, Android, macOS, and Windows.
- Boldin offers a freemium Basic plan at no cost, including more than 100 inputs, two interactive explorers, 10+ charts, and Boldin AI up to five questions per day.
- NaviPlan is another paid option, available on the web.
Verdict
Conquest is best for certified US-based independent advisors and boutique firms that need a broad planning engine with auditable results, or larger wealth firms prepared for a custom enterprise engagement. Its breadth, API, and assistant connections are the main reasons to choose it; look elsewhere if you need immediate trial access, fall outside the self-serve audience, or require a stated enterprise price.
Getting started
- Visit https://www.conquestplanning.com/.
- Certified US-based independent advisors and boutique firms can join the free waitlist.
- Check the site for the upcoming 14-day independent-advisor trial.
- Larger firms can request a tailored demo and custom quote.
- Connect SAM through the open two-way API or use the MCP Server with an authenticated assistant connection.
Limits worth knowing
There is no free plan. The independent-advisor waitlist is free, and its 14-day trial is described as upcoming; enterprise pricing is scoped to firm needs, with unlimited plans, seats and advisors listed for that offering.
Questions
Is Conquest free?
There is no free plan. The independent-advisor waitlist is free.
What does Conquest cost?
Enterprise pricing is by custom quote and scoped to firm needs, not per seat. The pricing note mentions a 14-day trial, and the independent-advisor trial is described as upcoming.
Who can use the self-serve offering?
It is for certified US-based independent advisors and boutique firms, typically teams of 10 or fewer. Larger firms are directed to request a tailored demo.
Which platforms does Conquest support?
The listed platforms are web and API.
Which integrations are available?
The independent-advisor offering lists Charles Schwab, TradePMR, held-away account aggregation, Zocks and Jump as live at launch. Wealthbox and portfolio reporting are on the way.
Which AI assistants can connect to plan data?
The MCP Server connects plan data to Claude, ChatGPT and Microsoft Copilot. Firms control access, and connections are authenticated.
Alternatives to Conquest
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