clearMDM
clearMDM manages Salesforce customer data by cleansing, matching, merging, governing, and maintaining records to create Golden Records.
What clearMDM is
clearMDM manages Salesforce customer data by cleansing, matching, merging, governing, and maintaining records to create Golden Records. It installs in a Salesforce org and runs natively there; its maker says it does not store or access Salesforce customer data. Matching rules can be tuned for standard and custom Salesforce objects, and records can be merged on a schedule, in real time, or manually after review. Governance options include survivorship rules, merge history, field-level lineage, and rollback. Its Data Steward Agent offers AI-assisted duplicate resolution and stewardship automation inside Salesforce Agentforce. The maker describes clearMDM as a Salesforce-certified Managed Package that Salesforce periodically reviews and recertifies. Compatibility requires Salesforce Enterprise or Unlimited Editions or above. Annual licensing is per production Salesforce org, with no user limit; record limits vary by edition. Basic costs £5,000 a year and Mid costs £10,000 a year. Enterprise has no listed price. A five-day trial includes Enterprise Edition features and may be extended by contacting support.
Good
- Matching supports standard and custom Salesforce objects.
- Merges can be scheduled, real-time, or manual.
- Merge history, lineage, and rollback are supported.
- No user limit on org licensing.
- Five-day trial includes Enterprise Edition features.
Watch out
- Requires Salesforce Enterprise or Unlimited Edition or above.
- Basic costs £5,000 a year.
- Real-time enrichment has additional usage costs.
Who it suits
clearMDM is for organizations managing customer data in compatible Salesforce editions that need configurable matching, merging, and governance. Licensing is per production org rather than per user.
Verdict
clearMDM provides Salesforce-native tools for creating and governing Golden Records, with configurable merge workflows and audit controls. Check the edition requirements and annual per-org price before choosing a plan.
Plans and prices
From clearMDM's own pricing page, checked 30 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Basic | £5,000 a year | 2 target objects · 2 data sources · 100K source records per Salesforce object · 5 standardisation rules · 10 matching rules · 10 merge rules · Licensed per production Salesforce org on an annual basis |
| Mid | £10,000 a year | 4 target objects · 4 data sources · 500K source records per Salesforce object · 10 standardisation rules · 25 matching rules · 25 merge rules · Licensed per production Salesforce org on an annual basis |
| Enterprise | Priced on request | 50M source records per Salesforce object · 50 standardisation rules · 200 matching rules · 200 merge rules · target objects and data sources: NA · Licensed per production Salesforce org on an annual basis |
The facts
Each one read from clearMDM's own pages, with the date it was checked.
What it does
- Agentforce
- The Data Steward Agent provides AI-assisted duplicate resolution and stewardship automation inside Salesforce Agentforce.checked 30 Sep 2026
- Data enrichment
- Real-time data verification and enrichment through third-party global data providers is available, with usage costs applying.checked 30 Sep 2026
- Deployment
- The product installs into a Salesforce org and runs natively there; the maker says it does not store or access Salesforce customer data.checked 30 Sep 2026
- Governance
- The product supports configurable survivorship and governance rules, merge history, field-level lineage and rollback.checked 30 Sep 2026
- Licensing
- Licensing is per production Salesforce org, with no user limit; edition record limits vary.checked 30 Sep 2026
- Matching
- Matching rules can be configured and tuned, and support standard and custom Salesforce objects.checked 30 Sep 2026
- Merge options
- Matched records can be merged on a schedule, in real time, or manually after review.checked 30 Sep 2026
- Purpose
- clearMDM cleanses, matches, merges, governs and maintains Salesforce customer data to create Golden Records.checked 30 Sep 2026
- Salesforce requirements
- The maker lists Salesforce Enterprise and Unlimited Editions or above as compatible editions.checked 30 Sep 2026
- Security
- clearMDM is a Salesforce-certified Managed Package that the maker says is periodically reviewed and recertified by Salesforce.checked 30 Sep 2026
- Support
- The support page says clearMDM product support will reply within 24 hours.checked 30 Sep 2026
The company
- Company
- The maker identifies clearMDM as a registered trademark of Audit9 Limited and gives its address in Newcastle upon Tyne, United Kingdom.checked 30 Sep 2026
- Headquarters
- Newcastle upon Tyne, United Kingdomchecked 28 Sep 2026
Money
- Trial
- A trial is available for five days, includes Enterprise Edition features, and may be extended by contacting support.checked 30 Sep 2026
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