Chapter Partners
Chapter Partners is a paid student recruitment and engagement platform for universities, accommodation providers, and student unions.
What Chapter Partners is
Chapter Partners is a paid student recruitment and engagement platform for universities, accommodation providers, and student unions. It follows students from enquiry to enrolment, with recruitment tracking, funnel views, and alerts for drop-offs. Teams can run open days, applicant visits, offer-holder events, and virtual tours while recording registrations and attendance. Email and push campaigns can target journey stage, course interest, or engagement level. Analytics provide conversion funnels, yield analysis, campaign performance, and cohort trends. On the Growth plan, Chappy answers recruitment-data questions, highlights at-risk applicants, suggests campaigns, and drafts outreach. Students use a gamified Chapter world with quests, mini-games, and achievements, with interactions feeding provider dashboards. The service runs on the web and through an API. Integrations include the Chapter app, SITS, Banner, and Salesforce, depending on plan. Core costs £249 per month billed annually at £2,988/year; Growth costs £499 per month billed annually at £5,988/year; Enterprise pricing is custom. Core and Growth include 14-day trials without a credit card.
Good
- Tracks journeys from enquiry through enrolment
- Manages events, registrations, and attendance
- Segments email and push campaigns
- Provides conversion, yield, and cohort analytics
- Includes gamified student engagement tools
Watch out
- No free plan
- Enterprise pricing is custom
- Some integrations depend on plan
- Core and Growth limit enrolled students and team members
Who it suits
Chapter Partners suits university recruitment, admissions, and marketing teams, plus accommodation providers and student unions. It is intended for organizations tracking applicant journeys, events, campaigns, and engagement.
Verdict
Chapter Partners connects recruitment CRM, event management, communications, analytics, and student engagement. Plan limits, integration availability, and the need for a paid subscription should guide evaluation.
Plans and prices
From Chapter Partners's own pricing page, checked 3 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Core | £249 a month | Up to 5,000 enrolled students · up to 3 team members · recruitment CRM and applicant tracking · email campaigns · basic analytics · Chapter app integration · standard email support · Billed annually · £2,988/year |
| Growth | £499 a month | Up to 15,000 enrolled students · up to 15 team members · Chappy AI · advanced analytics · Chapter app ad campaigns · API access and integrations · dedicated CSM · UCAS and open day tools · Billed annually · £5,988/year |
| Enterprise | Priced on request | 15,000+ enrolled students · unlimited team members · SITS, Banner and Salesforce integrations · custom SLA and data processing agreements · dedicated implementation manager · Custom |
The facts
Each one read from Chapter Partners's own pages, with the date it was checked.
What it does
- AI
- Chappy can answer questions about recruitment data and provide insights on at-risk applicants, campaign suggestions and outreach drafts.checked 3 Oct 2026
- Analytics
- The analytics tools provide real-time conversion funnels, yield analysis, campaign performance and cohort trends.checked 3 Oct 2026
- Communications
- The platform supports targeted email and push notification campaigns that can be segmented by journey stage, course interest or engagement level.checked 3 Oct 2026
- Events
- Its events tools manage open days, applicant visits, offer-holder events and virtual tours, including registrations and attendance.checked 3 Oct 2026
- Integrations
- The pricing page lists Chapter app integration, API access, and SITS, Banner and Salesforce integrations, with some integrations plan-dependent.checked 3 Oct 2026
- Intended users
- The pricing page describes the product for student recruitment teams, admissions offices and marketing departments.checked 3 Oct 2026
- Product
- Chapter Partners is a student recruitment and engagement platform for universities, accommodation providers and student unions.checked 3 Oct 2026
- Recruitment
- The platform tracks the student journey from enquiry to enrolment and provides funnel views and drop-off alerts.checked 3 Oct 2026
- Security and compliance
- The provider homepage describes the service as HESA compliant, UK GDPR compliant and ISO 27001 aligned.checked 3 Oct 2026
- Student engagement
- Students use a gamified Chapter world with quests, mini-games and achievements, and the page says their interactions feed data to provider dashboards.checked 3 Oct 2026
- Support
- Core includes standard email support, while Growth includes priority support and a dedicated customer success manager.checked 3 Oct 2026
Money
- Trial and billing
- Core and Growth offer a 14-day free trial without a credit card; the pricing page says annual plans are billed upfront and monthly plans can be cancelled immediately.checked 3 Oct 2026
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