Cellxpert
Cellxpert is an affiliate and introducing broker management platform for regulated iGaming, finance, and eCommerce programmes.
What Cellxpert is
Cellxpert is an affiliate and introducing broker management platform for regulated iGaming, finance, and eCommerce programmes. It tracks clicks, registrations, deposits, and other activity in real time through server-to-server postbacks and pixel tracking. Operators can set CPA, revenue-share, rebate, hybrid, and custom commission rules, then manage affiliates, networks, influencers, streamers, sub-affiliates, IBs, and agents in multi-tier structures. Reporting offers trend and cohort analysis, lifetime-value tracking, and natural-language queries through Ask AI. The platform lists native integrations with MT4, MT5, cTrader, and AppsFlyer, as well as APIs and webhooks. Its listed compliance capabilities include affiliate KYC, GDPR consent capture, geographic restrictions, and controls for marketing and traffic. Commissions, adjustments, and overrides have an audit trail that can be traced to source events. Cellxpert also lists a partner portal, automated payouts, fraud prevention, and multi-touch attribution. The company says every client receives a dedicated Account Manager and Integration Engineer, and describes a typical migration as taking four to six weeks. Cellxpert was founded in 2008 and is headquartered in Tel Aviv, Israel. Pricing is tailored to programme size and shared after a demo.
Good
- Tracks clicks, registrations, and deposits in real time.
- Supports several commission models and custom rules.
- Includes multi-tier partner management.
- Provides audit trails for commissions and adjustments.
- Lists MT4, MT5, cTrader, and AppsFlyer integrations.
Watch out
- Pricing is shared after a demo.
- Migration is described as typically taking four to six weeks.
- Designed for regulated iGaming, finance, and eCommerce programmes.
Who it suits
Cellxpert is aimed at operators managing affiliate or introducing-broker programmes in regulated iGaming, finance, or eCommerce. Its multi-tier partner management and commission controls may suit programmes with varied partner types and deal structures.
Verdict
Cellxpert combines partner management, tracking, commission rules, reporting, and compliance capabilities for its stated programme sectors. Ask about programme-specific pricing and migration requirements before choosing it.
Plans and prices
From Cellxpert's own pricing page, checked 12 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Cellxpert | Priced on request | Pricing shared after a demo · Pricing tailored to your programme size |
| Custom quote | Priced on request | No public plan tiers · migration plan included · Pricing tailored to programme size; quote provided after demo |
The facts
Each one read from Cellxpert's own pages, with the date it was checked.
What it does
- Additional integrations
- Listed connections include SoftSwiss, BetConstruct, AppsFlyer, Adjust, GA4, Looker, Power BI, Tableau, Tipalti, SumSub, Salesforce, HubSpot, Intercom and Slack.checked 15 Oct 2026
- API access
- Yeschecked 22 Sep 2026
- API and webhooks
- Cellxpert exposes a REST API, S2S postbacks and webhook events for tracked data, with custom integrations supported by its engineering team.checked 15 Oct 2026
- Attribution
- Attribution supports configurable S2S and pixel tracking, multi-tier hierarchies, and testable or refireable postbacks.checked 15 Oct 2026
- Attribution models
- multi_touchchecked 22 Sep 2026
- Audit trail
- Cellxpert says commissions, adjustments, and overrides carry an audit trail that can be traced back to source events.checked 12 Oct 2026
- Authentication
- Cellxpert announced a two-factor-authentication upgrade for affiliate and dashboard access in June 2023.checked 15 Oct 2026
- Automated payouts
- Yeschecked 22 Sep 2026
- Commission models
- Operators can configure CPA, RevShare, hybrid and rebate arrangements with baselines, thresholds, tiers and market overrides.checked 15 Oct 2026
- Compliance
- Official materials describe affiliate KYC workflows, GDPR consent capture, country restrictions and full change auditing.checked 15 Oct 2026
- Developer documentation
- Partnerkin reports that Cellxpert has no public developer documentation, although the product advertises API access.checked 15 Oct 2026
- Fraud controls
- The platform advertises risk scoring, geo rules, behaviour signals, bonus-abuse detection and an Auto Quarantine function before payout.checked 15 Oct 2026
- Fraud prevention
- Yeschecked 22 Sep 2026
- Funding
- Crunchbase does not expose a verified total funding amount or named funding rounds for Cellxpert on its public profile.checked 15 Oct 2026
- G2 pricing note
- G2 says vendor pricing is not listed and repeats a historical starting base fee of €1,000, last updated there in 2024.checked 15 Oct 2026
- IB management
- Forex functionality includes master and sub-IB hierarchies, trader-level metrics, and rebates calculated after positions close.checked 15 Oct 2026
- Integrations
- Native connectors cover MT4, MT5, cTrader, Match-Trader, TradeCore, B2Broker and FXBO.checked 15 Oct 2026
- Licence
- The terms reserve ownership of the site and content to Cellxpert or licensors and grant only limited use rights, indicating proprietary software rather than open source.checked 15 Oct 2026
- Limit: chart flexibility
- A reviewer wanted more dynamic graphs instead of only default chart configurations.checked 15 Oct 2026
- Limit: learning curve
- One reviewer says the many features and options take time to learn.checked 15 Oct 2026
The company
- Company legal name
- The privacy policy identifies the company as Cellxpert LTD at 14 Hasharon Street, Tel Aviv.checked 15 Oct 2026
- Founded
- Cellxpert says it was founded in 2008.checked 15 Oct 2026
- Headquarters
- Tel Aviv, Israelchecked 28 Sep 2026
- Headquarters and size
- LinkedIn lists Tel Aviv headquarters and a company size of 11–50 employees.checked 15 Oct 2026
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