Awin
Awin is a partnership-marketing platform that connects brands with more than one million partners worldwide.
What Awin is
Awin is a partnership-marketing platform that connects brands with more than one million partners worldwide. Its directory, personalized recommendations, and campaign marketplace help advertisers discover partners and promotional opportunities. Reporting covers campaign results, customer journeys, and publisher, product, and creative performance. Advertisers can define commission groups using product, customer status, coupon code, campaign, publisher, or transaction date, with additional rules on Advanced. Tracking records basket value, product details, customer status, coupon use, and click-to-sale delay. Ecommerce plugins and a Conversion API support tracking integrations. Awin provides automated payouts, fraud prevention, last-click attribution, and API access. The publisher app supports link creation, discovery, storefronts, offer filtering, earnings, and insights; MyAwin is a Chrome extension for links, applications, offers, and click references. Plans are paid, with a free trial but no free plan. Access is £99/mo plus VAT and a 3.5% transaction fee; Accelerate is £199/mo plus VAT and a 2.5% fee.
Good
- Directory with over one million partners
- Automated payouts and fraud prevention
- Flexible commission-group criteria
- Ecommerce plugins and Conversion API
- Publisher app and Chrome extension
Watch out
- No free plan
- Access has a three-month minimum term
- Transaction fees apply to paid plans
- Self-managed tracking requires advertiser maintenance
Who it suits
Awin suits advertisers, agencies, and businesses ranging from beginners to enterprise teams seeking partner marketing. It also supports publishers using its mobile app or browser extension.
Verdict
Awin combines partner discovery, commission controls, tracking, reporting, and payout automation in one platform. Its paid plans and implementation responsibilities should be weighed against the partner and integration tools.
Plans and prices
From Awin's own pricing page, checked 11 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Access | $49 a month | 1M+ trusted partners · simple dashboard · beginner guidance · $49 per month + 3.5% per transaction (tracking fee); first month completely free; 3-month minimum term |
| Accelerate | $99 a month | APIs for task automation · enhanced customizable reporting · industry benchmarks · automated commission rules · From $99 per month + 2.5% per transaction (tracking fee) |
| Advanced | Priced on request | All platform features · custom reports · direct competitor benchmarks · branded private networks · unlimited commission rules · Custom pricing |
The facts
Each one read from Awin's own pages, with the date it was checked.
What it does
- API access
- Yeschecked 22 Sep 2026
- Attribution models
- last_clickchecked 22 Sep 2026
- Audience
- Awin says its plans serve businesses at different stages, from small businesses and beginners to enterprise clients and agencies.checked 11 Oct 2026
- Automated payouts
- Yeschecked 22 Sep 2026
- Commission rules
- Advertisers can create commission groups using criteria such as product, customer status, coupon code, campaign, publisher, and transaction date, with additional rules available on Advanced.checked 11 Oct 2026
- Fraud prevention
- Yeschecked 22 Sep 2026
- Implementation responsibility
- Self-managed advertisers are responsible for maintaining their program and implementing and testing tracking, with paid integration assistance available.checked 11 Oct 2026
- Integrations
- Awin provides tracking plugins for ecommerce platforms and a Conversion API for server-to-server tracking.checked 11 Oct 2026
- Partner discovery
- The platform includes a directory of over one million trusted partners, personalized partner recommendations, and a marketplace for promotional campaigns.checked 11 Oct 2026
- Reporting
- Awin offers reporting on campaign performance, customer journeys, and publisher, product, and creative performance.checked 11 Oct 2026
- Security
- Awin states that it holds ISO 27001 certification, performs regular penetration testing, and uses technical and organizational measures for GDPR compliance.checked 11 Oct 2026
- Support
- For self-managed advertisers, Awin offers developer documentation and tutorials, and says it responds to specified tracking and plugin questions within 48 working hours.checked 11 Oct 2026
- Technology partners
- Awin says it has over 80 technology partners and offers a Plugin Store with pre-vetted partners described as GDPR-compliant.checked 11 Oct 2026
- Tracking
- Awin's tracking solution records data including basket value, product count and type, customer status, coupon use, and click-to-sale lag time.checked 11 Oct 2026
- What it does
- Awin connects brands with over a million partners worldwide to support growth through partnership marketing.checked 11 Oct 2026
Where it runs
- Browser extension
- MyAwin is a Chrome extension for desktop browsers that can create tracking links, apply to advertiser programs, show offers, and track up to six click references.checked 11 Oct 2026
- Mobile app
- Awin's publisher app supports link creation, partner discovery, curated storefronts, offer filtering, earnings tracking, and performance insights.checked 11 Oct 2026
The company
- Company history
- Awin says it has pioneered affiliate marketing partnerships since 2000.checked 11 Oct 2026
- Founded
- 2000checked 28 Sep 2026
- Headquarters
- Berlin, Germanychecked 28 Sep 2026
Money
- Free plan
- Nochecked 22 Sep 2026
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