CallAtlas
CallAtlas is a call tracking, routing, and attribution platform for pay-per-call operations.
What CallAtlas is
CallAtlas is a call tracking, routing, and attribution platform for pay-per-call operations. It assigns unique phone numbers to campaigns, sources, or visitor sessions and connects inbound calls to the click, ad, or page that led to them. Routing rules can use time, geography, concurrency, buyer priority, or custom criteria. Reports can be filtered by source, geography, hour, target, disposition, and revenue; users can save views or schedule CSV and email reports. Integrations include HubSpot, Salesforce, Pipedrive, and Zapier, and qualified-call events can be sent to Google Ads and Meta. Developers can work with a REST API and webhooks. Included service covers recording with 90-day storage, AI transcripts in English, Spanish, and French, alerts, and a 99.95% uptime SLA. The platform is available on web and Android, and its mobile app requires an active account for tracking and analytics. CallAtlas is paid, with plans from $29.99 a month and a trial sandbox available on request.
Good
- Attributes calls to campaigns, sources, and sessions
- Routing rules include time, geography, and buyer priority
- Reports offer saved views and scheduled delivery
- Includes recording, transcripts, and real-time webhooks
Watch out
- No free plan
- Starter limits use to two tracking numbers and 500 tracked calls monthly
- Mobile tracking and analytics require an active account
Who it suits
It is aimed at performance advertisers, agencies, and pay-per-call networks that need to attribute and route inbound calls. The API, reporting, and CRM integrations may also suit teams connecting call data to other systems.
Verdict
CallAtlas combines call attribution, configurable routing, and reporting for pay-per-call workflows. Its paid plans start at $29.99 a month, and users can request trial access to a sandbox workspace.
Plans and prices
From CallAtlas's own pricing page, checked 10 Oct 2001.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | $29.99 a month | 2 tracking numbers · 500 tracked calls/mo · real-time call feed · recording and transcripts · Google Ads + GA4 · routing trees · pay-per-call · $29.99/mo; annual billing saves 18% |
| Growth | $49.99 a month | 25 tracking numbers · 5,000 tracked calls/mo · real-time number pools · routing trees + IVR · lead scoring · Google + Meta CAPI + TikTok · CRM sync (HubSpot, Salesforce, Zoho) · pay-per-call marketplace · $49.99/mo; annual billing saves 18% |
| Agency | $99.99 a month | Unlimited workspaces · 100 tracking numbers/workspace · 25,000 tracked calls/mo · white-label reports · client dashboards · SSO + RBAC · priority support · pay-per-call marketplace · $99.99/mo; annual billing saves 18% |
| Enterprise | Priced on request | 100% white-label platform · dedicated data center · unlimited numbers · custom call volume · dedicated trunks · custom SLA and 99.99% · SOC 2 + BAA + DPA · solution architect and white-glove migration · Custom |
The facts
Each one read from CallAtlas's own pages, with the date it was checked.
What it does
- API
- The feature page says developers can use a REST API and webhooks, and lists webhook and REST API reporting options.checked 10 Oct 2001
- Attribution
- Atlas assigns unique phone numbers by campaign, source, or visitor session and attributes inbound calls to the originating click, ad, or page.checked 10 Oct 2001
- Data regions
- The privacy policy describes data regions and says personal data for European-region accounts is processed in the EEA.checked 10 Oct 2001
- Included service
- Pricing lists recording and 90-day storage, AI transcripts in English, Spanish, and French, real-time webhooks, Zapier and Make, Slack and email alerts, and 99.95% uptime SLA as included everywhere.checked 10 Oct 2001
- Integrations
- The business page lists HubSpot, Salesforce, Pipedrive, and Zapier integrations, and says qualified-call events can be sent to Google Ads and Meta.checked 10 Oct 2001
- Intended customers
- The maker describes Atlas as built for performance advertisers, agencies, and pay-per-call networks.checked 10 Oct 2001
- Product
- Atlas is a call tracking, routing, and attribution platform for pay-per-call operations.checked 10 Oct 2001
- Reporting
- Reports can filter calls by source, geography, hour, target, disposition, and revenue, with saved views and scheduled CSV or email reports.checked 10 Oct 2001
- Retention and logging
- The feature page says activity such as logins, routing edits, and number purchases is timestamped and searchable for 365 days.checked 10 Oct 2001
- Routing
- Calls can be routed by time, geography, concurrency, buyer priority, or custom rule.checked 10 Oct 2001
- Security and privacy
- The privacy policy says stored information is confidential, accessible to authorized personnel, and protected with technical, security, and organizational measures.checked 10 Oct 2001
- Tracked call limit
- A tracked call is an inbound call to an Atlas number connected for at least 6 seconds; voicemails count too.checked 10 Oct 2001
The company
- Founded
- 2023checked 28 Sep 2001
Where it runs
- Mobile app
- The maker says its mobile app is available on Google Play, syncs with the web dashboard, and requires an active CallAtlas account to use its tracking and analytics features.checked 10 Oct 2001
Money
- Trial
- The pricing page says users can request console access and receive a sandbox workspace within one business day.checked 10 Oct 2001
