BrightPlan
BrightPlan is an employer-sponsored financial wellness platform that combines budgeting tools, goal tracking, personalized guidance, and access to financial …
What BrightPlan is
BrightPlan is an employer-sponsored financial wellness platform that combines budgeting tools, goal tracking, personalized guidance, and access to financial planners. Its AI Coach provides real-time guidance tailored to a user’s goals and financial profile. Employees can also connect with certified financial planners; BrightPlan describes this support as unlimited and available in-country. BrightPlan Academy offers localized, translated lessons and guided learning paths across topics such as saving, debt, retirement, benefits, and student loans.
The platform can connect with employer programs including 401(k)s, HSAs, insurance, and equity compensation, and can be delivered through HR systems with white-labeled or co-branded options. Employers can use dashboards and customizable reports, with engagement support such as guided programs, contests, and event support. BrightPlan is available on web, Android, and iOS. Pricing is available on request. The service is offered through employers, and some extend access to dependents or family members.
Good
- AI guidance is tailored to goals and financial profiles.
- Certified financial planner access is described as unlimited and in-country.
- Academy offers localized, translated financial education.
- Employer dashboards include customizable reports.
- Available on web, Android, and iOS.
Watch out
- Access depends on an employer offering the platform.
- Pricing is available only on request.
- Investment advice is limited to U.S. residents.
Who it suits
BrightPlan suits employees whose employers offer it and who want financial guidance, education, and planning tools. Employers can use it to connect financial wellness support with their benefits and HR systems.
Verdict
BrightPlan brings employee financial education, personalized guidance, and planner access into an employer-sponsored service. Its employer integrations and reporting may suit organizations looking to connect financial wellness with benefits and HR programs.
Plans and prices
From BrightPlan's own pricing page, checked 5 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Employer-sponsored Financial Wellness program | Priced on request | Employer-paid negotiated subscription fee · Request a demo for pricing |
The facts
Each one read from BrightPlan's own pages, with the date it was checked.
What it does
- Advisory scope
- BrightPlan says regulated investment advice is offered only to U.S. residents and that it does not provide investment advice to non-U.S. residents.checked 5 Oct 2026
- AI coaching
- Its AI Coach provides personalized, real-time financial guidance tailored to a user’s goals and financial profile.checked 5 Oct 2026
- AI privacy
- BrightPlan says the AI Coach has read-only access, cannot modify, transmit, or share data, and does not expose employee-specific financial information to employers.checked 5 Oct 2026
- Availability
- BrightPlan says employees can use the platform across desktop and mobile devices; the homepage describes it as mobile-first.checked 5 Oct 2026
- Benefits integration
- BrightPlan says it integrates with 401(k)s, HSAs, equity compensation, insurance benefits, and other employer programs.checked 5 Oct 2026
- Employer analytics
- Employers can use dashboards and customizable reports to track financial wellness and program effectiveness.checked 5 Oct 2026
- Engagement support
- Its employer engagement support includes quarterly guided programs, contests, event support, and a dedicated account manager.checked 5 Oct 2026
- Financial education
- BrightPlan Academy offers localized, translated financial education through short lessons, deeper explorations, and guided paths.checked 5 Oct 2026
- HR technology
- BrightPlan describes integration into HCM and HR technology ecosystems, with options for white-labeled or co-branded delivery.checked 5 Oct 2026
- Human advisors
- Employees can connect with certified financial planners, and BrightPlan describes its advisor support as unlimited and available in-country.checked 5 Oct 2026
- Purpose
- BrightPlan is a digital financial wellness platform for employees, combining budgeting tools, goal tracking, personalized guidance, and fiduciary-level support.checked 5 Oct 2026
- Security certifications
- BrightPlan lists SOC 2 Type 2, ISO 27001:2022, ISO 27017, and ISO 27018 certifications, and says its policies align with the NIST Cybersecurity Framework.checked 5 Oct 2026
- Who can use it
- BrightPlan is available to employees whose employers offer it, and some organizations extend access to dependents and family members.checked 5 Oct 2026
The company
- Company leadership
- BrightPlan identifies Marthin De Beer as its founder and CEO.checked 5 Oct 2026
- Founded
- 2016checked 23 Sep 2026
- Headquarters
- Boca Raton, Florida, United Stateschecked 23 Sep 2026
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